NACC – New Rebrand and Website Design

National Airlines Council of Canada - Logo Design

Who: The National Airlines Council of Canada (NACC) is an association intended for all air carriers facing similar regulatory and policy issues. All passenger air carriers are eligible for NACC membership, provided that they hold the certifications and licenses required in our by-laws.

How: Baytek did a complete rebrand of their identity, print materials and bilingual website. The result was a clean, fresh new brand which clearly stated their status as the voice of Canada’s largest airlines. The logo mark for the NACC was created to represent a number of ideas – being a Canadian association, an association advocating for the airline industry, and connecting people across the globe. The Canadian part of the mark is represented by the maple leaf, which is a very common symbol associated with Canada. The airline part is symbolized through the darker part of the logo, and also the negative space in the leaf, creating a plane-like structure. The final part is the line in the leaf, representing connections, a path, a horizon line and a journey.

“It was our first foray into such a project and it quickly became apparent that we were in good hands.  Sebastien, Jim and team provided us with the practical guidance we needed and then let their creative juices go to work. I was particularly impressed with their ability to meet our launch deadline as we headed on the home stretch.  The result is a user-friendly, visually appealing and fantastic website.”

Marc-André O’Rourke
Executive Director, National Airlines Council of Canada

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Deprescribing.org – New Brand and Website Design

Deprescribing Logo

Deprescribing.org is a new initiative by the Bruyere Research Institute to support health care providers and patients in reducing or stopping medications that may be harmful or no longer needed. Baytek was brought in to create key messages, a new identity, print materials and a responsive website.

Our ultimate goal was to achieve an abstract shape that had its grounding in something related to deprescribing (a pill). However, we didn’t want the final logo mark to be too literal, because the issue in hand can be a sensitive topic. Anything too obvious could have potential negative connotations. The final shape exudes a sense of calmness and regeneration, and leaves the audience with a positive feeling.

The deprescribing.org project was unique in the respect that it not only did it need to cater to doctors and physicians, but also to the patients themselves. This meant a very careful and deliberate balance was needed for the design of the website – using custom iconography and unique photography treatment, the result is a beautiful, user-friendly website for all ages.

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Cafe Deluxe – New Brand & Website Design

Cafe Deluxe Logo - Foil Stamp

Who: Established in 2001, Cafe Deluxe opened as a humble restaurant in the heart of Ottawa’s downtown core. They’ve since expanded to offer catering services, but their restaurant remains a local mainstay for new and loyal customers looking for a quick coffee and cookie to go, or a filling, comforting sit-down lunch.

How: Baytek took Cafe Deluxe through a complete rebranding process. The catering part of the business was growing, but their brand was being left behind. Baytek set about putting that right. The formation of the logo mark was derived from three meanings – the idea of delivery and food wrapping, the arrangement of coffee stir sticks, and the symbol of quality. The former is created through the use of twine or string to wrap the packaged food. The wooden stir sticks represent the ‘natural’ world – the ingredients, the flavours. The final idea in the logo is as the star – a symbol of quality, and a symbol of something being ‘deluxe’ – elegant and luxurious. The star represents the quality that Cafe Deluxe offers to its customers – the freshness, the ingredients, the customer service – everything that Cafe Deluxe stands for can be represented by the star. A seal of approval that once the food has left the kitchen, the customer will be guaranteed something tasty, fresh and hand-crafted. Once the brand had been established, we started on a complete revamp of their web presence. The result was a beautiful responsive WordPress powered website with amazing food photography and key messaging.

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The new Baytek logo design

Baytek Logo Design

You may have noticed a new logo up there in the top left corner – good eye! We are currently going through a rebrand, and the first port of call was to take our identity to the next level. The next chapter will be our new website, and that will be coming very soon.

Baytek was established in 1996 when only a small handful of people were realizing the potential of the web. Since then we have served hundreds of clients across Canada and beyond, and in a wide variety of industries. As we grew, so did our service offerings. So now here we are in 2016, 20 years after we first opened our doors. We now believe Baytek lies at the perfect intersection of web and branding. We are experts at both practices, and know that in today’s digital marketing world, one can not function without the other. For this reason, we felt we needed a new logo to reflect this new dynamic, and that is what you see in the shape of the logo mark.

There will be many more things to come from Baytek based on the rebrand, such as the website as previously mentioned. So watch this space for future updates!

Up and Down Doors – New Brand and Website Design

Up and Down Doors - Logo

Who: Up & Down Doors is a locally-owned company, providing prompt and reliable quality service for all your garage door needs.

How: As a new business, Baytek was able to provide everything from branding, logo design, web design and marketing design. The formation of the unique logo mark was derived from combining the U and D of Up & Down, and the familiar lines of a garage door. Then by adding some perspective to the mark we have created an abstract mark that may seem complex but at the same time so simple. We avoided the usual cliches used by the competition, and created something unique that gives a solid, professional look to the business. It automactically speaks to high quality, modernity and attention to detail. By rounding the corners of the letters we also added a friendlier quality to the mark, to show of the personable approach of the business. K6 Media did an awesome job on the truck wrap, using a matte and gloss combination – I’m sure you’ll notice it as Mike drives it round Ottawa!

“I found having my website built by Baytek to be a very good experience. As someone who doesn’t know a lot about computers I was very happy with the amount of help they were able to give me, even with the small stuff. I also had all of it reviewed by my friend who is a high level programmer and he was very impressed by their work. I found everyone at Baytek to be friendly and ready to help and truly felt they wanted my business to succeed. Working with Baytek was a great experience that resulted in a great product. I would highly recommend them to any business.”

Mike Bemi
Owner, Up & Down Doors

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Zestible – New Brand Launch

Zestible - Logo Design

As a brand new social enterprise based here in Ottawa, we are thinking big with Zestible – we want it to be part of the daily language. When someone says ‘Oh, Google that’ – they mean search that. Well, we want people to say ‘Oh, let’s do Zestible this week’, when they want to order an ingredient bundle. In the same way, we needed a logo design that stands on its own, one that represents Zestible and be instantly recognisable. It needed to represent everything Zestible stands for. While there are many ideas combined into the logo mark, it is ultimately a stylized and dynamic ‘Z’ – within that, the idea of ingredients, the planet/environment, being online, pathways/delivery are all combined into the shape. It is modern, fresh and dynamic – everything that Zestible stands to be.

“I am currently working with Baytek on the design and development of my startup’s brand and web technology. Thus far, they have guided me through the process of developing my key brand messaging, designing my logo, as well as helping me refine my company’s name. They have set up a coming soon page as well as linking to all our social media as they develop the website. My experience to date has been extremely positive. Communication with Sebastien, my project manager, happens almost daily. Their approach is collaborative and creative. They listen to the customer and have the incisive ability to read between the lines. They also are not shy to give alternate ideas or opinions should they feel that there is a better way to proceed. I have found this asset of particular assistance. They are very flexible and receptive to the needs of a startup who may need a bit more hand-holding in the initial phase. We love our new logo and identity! I would highly recommend Baytek for branding. Once our tech is developed I will provide my comments on this service as well.”

Valerie Iannitti
Founder, Zestible

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Studios 77 – New Brand Launch

Studios77 Logo

The logo mark is a stylized, shortened version of the Studios 77 name – S77 (the S can also be used to represent South Sudan). This way the logo mark can be used on its own, and still be recognisable as Studios 77. Because of the contrast of the curves of the S and the angles of the overlapping 7s, we have cut into the S to add some sharper edges. Starting with a thin font  to make the 7s (to almost simulate a sitting model), we added the S, giving the feeling of connectedness. The thin, angular font gives it a sleek and classy look. The primary typeface for the wordmark is Dienstag Medium. It automatically speaks modern, high-end fashion, and pairs very well with the logo mark. The subtitle ‘Made in South Sudan’ is also created from the same font.

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Easytire – New Brand Launch

Easytire Logo

Easytire is a brand new Mobile Tire Service from Ottawa, Ontario. Baytek has just launched the branding and logo design, and we’re happy to present it to you today! The logo mark is intended to represent three main components – tires, convenience and easy. By using a 3D slanted tire made of curves we are showing dynamism and speed. Convenience is shown through the abstract clock – highlighted by the grey ‘hands’ of the clock within the tire. This goes back to the ‘Change your tires not your day’ phrase – saving the customer time. The grey shapes also form an abstract ‘e’ which represents ‘easy’ from Easytire.

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Communityworks – New Brand Launch

Communityworks Logo

Our latest branding design release is for Communityworks – a non-profit housing corporation based here in Ottawa. The logo mark design is based around three major components of Communityworks – community, housing and works. The community is represented by the lower portion of the mark, with arm-like shapes folded inwards. This shows shelter, warmth and a general feeling of being looked after. The housing component appears in the top portion, with the subtle house chimney, and roof-life structure. The final component, works, is represented by the overall shape – the dynamic hexagon shape can represent a bolt or cog. This gives an overall feeling of things working, progressing and moving forward. We chose a colour scheme that showed the friendly and trustworthy nature of Community Works, and the modern, fresh palette gives an overall feeling of cleanliness and order. The green colour also represents an environmental outlook and also prosperity.

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HubStor – New Brand

HubStor Logo

We’re really excited to present the branding for HubStor – a new data-aware, cloud-integrated storage technology company. The logo mark itself is comprised of the following elements: the cloud, data bits and the arrow. The cloud represents the online storage part of their process. The 3D data bits are going to the cloud – we don’t show the sides as they are ‘white’ i.e. negative. The negative space created by overlaying the second data bit on top of the first creates an arrow. This simply indicates data going to the cloud. Having the arrow point to the top right also indicates positivity and results. We used fresh and engaging colours to show HubStor as a technology company looking forward. It differentiates HubStor from the competition, where the palette is generally quite bland.The bluish gray for the word-mark contrasts well and provides a corporate balance to the playful yellow and orange.

HubStor Logo - Versions

HubStor Stationery

HubStor - LetterPress