Multiview – New Rebrand and Website Design

Multiview - Logo Design

Who: Founded in 1990, Multiview provides powerful, easy-to-use financial applications to firms across North America. Their flagship product, Multiview Financials, is simple enough for a single accountant, yet powerful enough for a large finance department in a global enterprise. Real-time information and reporting, in-product analytics and cloud-based options are just a few of the features that make Multiview Financials the most compelling product suite in the industry.

How: Baytek was hired to rebrand Multiview in early 2016, and we’re really excited to now be launching their new brand and website. Being such a large company with a huge user base across North America, we understood the responsibility of taking on such a rebrand. Using our trusted process of in-depth research and analysis, iterative logo design and development, and cutting edge website design, we couldn’t be happier with the results – and more importantly, so is the client. See the glowing review below.

Multiview - Responsive Website Design

Previous Website and Logo

Multiview - Old Website and Logo Design

“Deciding between the multitude of choices and options for your new corporate website can be a daunting task. Thankfully, we came across Baytek. Baytek made it easy. Baytek rebranded our logo and designed our new website. From the initial meetings we felt that they understood us, our business, and our objectives. Working with Baytek felt like an extension of our company instead of a dealing with an outside organization. Throughout the entire process, the team at Baytek was professional and creatively brilliant. The finished product was modern, polished, and stunningly beautiful. Look no further than Baytek for all of your branding and website design needs.”

Jamil El Ghazal
Manager, Technology Services

Visit the website | View the case study

PBC Group – New Rebrand and Website Design

PBC Group - Logo Design

Who: PBC Group started in 1956 when Peris Bouzanis began to construct housing for CMHC in Ottawa – swiftly branching out into virtually every sector of the construction industry. In 1985, Peris’s son Paul Bouzanis took over and refocused PBC Group to specialize in project development and construction management. He also developed investment and asset management divisions of the company, which are a product of PBC’s development experience over the last 30 years. PBC Group’s focus is now to service our institutional clients’ real estate investment needs.

How: Baytek rebuilt PBC’s brand from the ground up – including key messaging, logo design and website design. The colour scheme we chose is a classy, modern palette aimed at the target audiences. We used monochromatic colours for the primary scheme to help give the idea of style, subtlety and understated elegance. Using the three shades of the Cool Gray in the logo mark meant we could simulate a steely metal look, which gives the feeling of sturdy structures. The logo mark itself combines a number of ideas – the idea of structure, paths and bar charts, all combining to create a solid mark and a general feeling of what PBC Group are about. The website followed PBC’s sense of a personal touch, combining unique imagery and dynamic font styling to give the user an interesting yet informative experience.

PBC Group - Website Design

“We approached Baytek to help us redevelop our logo and website. Not knowing exactly what it was that we were looking for, we relied heavily on Sebastien and Jim to guide us, and we could not be more pleased with the results.

From the very beginning, they asked all the right questions – gaining a clear understanding of our company, our people and our audience – and from there, the entire process was seamless. At every stage of the project, they made themselves available to us, providing great insight and thoughtfully answering every question. The collaboration between our team and theirs has resulted in a logo and website that we are very proud of and the feedback we have received since has been overwhelmingly positive.

Overall, our experience with Baytek was excellent. Their team is professional, knowledgeable, and reliable, and we look forward to working with them in the many years to come.”

Paul Bouzanis
President & CEO

Visit the website | View the case study

Branding vs Logo Design

Branding vs Logo Design

OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of design firms will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on.

 

Round 1: Establish your ground

The first step in our branding process is to do a key messaging session with our clients. This helps establish (among other things) key target audiences, points of prides and proof of value statements. This means that when we start the design process we know who we are designing for, what we need to say about the company or organization, and how we’re going to say it. Obviously this doesn’t just inform the logo design, but all marketing materials from the website to print materials and beyond.

 

Round 2: Scope out the opponent

Once the key messaging is established, we use this and the completed client questionnaire to start the design research phase. We want to make sure we understand what the competition is doing, to see if trends are being established but more importantly to ensure we avoid going in a similar direction. There is also a period of more general design research, reviewing past and present design techniques and trends. While we want to create a design that goes beyond a ‘fad’, there is nothing wrong with being informed by what else is currently out there. Industry trends happen for a reason and it would be silly to be oblivious to them.

 

Round 3: A clean strike

Then, and only then, the logo design process begins. Starting on a sketch pad, we go through several iterations, attempting to combine a multitude of concepts and ideas into one simple shape. Something that you could look at for five seconds, then draw it in the next ten from memory. If it’s not that simple, it won’t be memorable. It needs to be memorable.

Once the general concept has been conceived, we move the design into the computer. This is usually done by recreating the drawn design using perfect geometric shapes such as circles and squares – we do this to help keep a sense of synergy, simplicity and symmetry. Now we have created the logo mark, the colour and font research begins. Both need to not only compliment the logo mark, but also speak to the target audiences. This is not something that is taken lightly. Thus begins a process of testing and deliberation.

Branding vs Logo Design - Colour Tests

 

Round 4: Eyes on the prize

The final step in the process is to create the branding vision. Taking everything we have learned so far, we can present the logo design in context. A context that makes sense for the company (we won’t be showing an example of a bus stop ad if you are B2B software company). While I don’t want to delve into all the details (it is our secret sauce after all), our clients receive a true vision piece that gives them the full picture of how we see their brand working across a multitude of mediums, now and into the future.

 

Round 5: KO

In conclusion, branding is the promise – the logo is the vehicle to help deliver that promise. Our philosophy dictates that you need to figure out the promise before a pencil is even picked up. And by the time the design is completed, the answer is so obvious, it has almost drawn itself. This is our process – these are the words we stand by, and what has made us and our clients successful.

 

Jim Hopkins
Creative Director, Baytek

Zestible – Live Website Launch

Zestible Team

The pilot phase is over and Zestible.ca is now live! Congratulations to Val and her team – we can’t wait to start ordering their delicious recipes and ingredient baskets. It was an extremely fun project to work on, and I think you can see that in the branding and the website design. Here’s what Val had to say about working with Baytek on the website portion of the project:

“We hired Baytek to develop a custom e-commerce site for our new food-tech startup. The Baytek team worked very closely with us, guiding us through every step of the design and development phases. They provided guidance, suggestions and advice when needed and always offered perspectives on user experience. We have been very pleased with the quality of their work. Our site, while extremely visually appealing and user-friendly, has specialized functions built into the backend which have increased the efficiency of our operations. I would recommend them to any company looking for custom web developers.”

Val Iannitti
Founder, Zestible

Visit the website | View the case study

NACC – New Rebrand and Website Design

National Airlines Council of Canada - Logo Design

Who: The National Airlines Council of Canada (NACC) is an association intended for all air carriers facing similar regulatory and policy issues. All passenger air carriers are eligible for NACC membership, provided that they hold the certifications and licenses required in our by-laws.

How: Baytek did a complete rebrand of their identity, print materials and bilingual website. The result was a clean, fresh new brand which clearly stated their status as the voice of Canada’s largest airlines. The logo mark for the NACC was created to represent a number of ideas – being a Canadian association, an association advocating for the airline industry, and connecting people across the globe. The Canadian part of the mark is represented by the maple leaf, which is a very common symbol associated with Canada. The airline part is symbolized through the darker part of the logo, and also the negative space in the leaf, creating a plane-like structure. The final part is the line in the leaf, representing connections, a path, a horizon line and a journey.

“It was our first foray into such a project and it quickly became apparent that we were in good hands.  Sebastien, Jim and team provided us with the practical guidance we needed and then let their creative juices go to work. I was particularly impressed with their ability to meet our launch deadline as we headed on the home stretch.  The result is a user-friendly, visually appealing and fantastic website.”

Marc-André O’Rourke
Executive Director, National Airlines Council of Canada

Visit the website | View the case study

Deprescribing.org – New Brand and Website Design

Deprescribing Logo

Deprescribing.org is a new initiative by the Bruyere Research Institute to support health care providers and patients in reducing or stopping medications that may be harmful or no longer needed. Baytek was brought in to create key messages, a new identity, print materials and a responsive website.

Our ultimate goal was to achieve an abstract shape that had its grounding in something related to deprescribing (a pill). However, we didn’t want the final logo mark to be too literal, because the issue in hand can be a sensitive topic. Anything too obvious could have potential negative connotations. The final shape exudes a sense of calmness and regeneration, and leaves the audience with a positive feeling.

The deprescribing.org project was unique in the respect that it not only did it need to cater to doctors and physicians, but also to the patients themselves. This meant a very careful and deliberate balance was needed for the design of the website – using custom iconography and unique photography treatment, the result is a beautiful, user-friendly website for all ages.

View the website | View the case study

Cafe Deluxe – New Brand & Website Design

Cafe Deluxe Logo - Foil Stamp

Who: Established in 2001, Cafe Deluxe opened as a humble restaurant in the heart of Ottawa’s downtown core. They’ve since expanded to offer catering services, but their restaurant remains a local mainstay for new and loyal customers looking for a quick coffee and cookie to go, or a filling, comforting sit-down lunch.

How: Baytek took Cafe Deluxe through a complete rebranding process. The catering part of the business was growing, but their brand was being left behind. Baytek set about putting that right. The formation of the logo mark was derived from three meanings – the idea of delivery and food wrapping, the arrangement of coffee stir sticks, and the symbol of quality. The former is created through the use of twine or string to wrap the packaged food. The wooden stir sticks represent the ‘natural’ world – the ingredients, the flavours. The final idea in the logo is as the star – a symbol of quality, and a symbol of something being ‘deluxe’ – elegant and luxurious. The star represents the quality that Cafe Deluxe offers to its customers – the freshness, the ingredients, the customer service – everything that Cafe Deluxe stands for can be represented by the star. A seal of approval that once the food has left the kitchen, the customer will be guaranteed something tasty, fresh and hand-crafted. Once the brand had been established, we started on a complete revamp of their web presence. The result was a beautiful responsive WordPress powered website with amazing food photography and key messaging.

View the website | View the case study

 

The new Baytek logo design

Baytek Logo Design

You may have noticed a new logo up there in the top left corner – good eye! We are currently going through a rebrand, and the first port of call was to take our identity to the next level. The next chapter will be our new website, and that will be coming very soon.

Baytek was established in 1996 when only a small handful of people were realizing the potential of the web. Since then we have served hundreds of clients across Canada and beyond, and in a wide variety of industries. As we grew, so did our service offerings. So now here we are in 2016, 20 years after we first opened our doors. We now believe Baytek lies at the perfect intersection of web and branding. We are experts at both practices, and know that in today’s digital marketing world, one can not function without the other. For this reason, we felt we needed a new logo to reflect this new dynamic, and that is what you see in the shape of the logo mark.

There will be many more things to come from Baytek based on the rebrand, such as the website as previously mentioned. So watch this space for future updates!

Up and Down Doors – New Brand and Website Design

Up and Down Doors - Logo

Who: Up & Down Doors is a locally-owned company, providing prompt and reliable quality service for all your garage door needs.

How: As a new business, Baytek was able to provide everything from branding, logo design, web design and marketing design. The formation of the unique logo mark was derived from combining the U and D of Up & Down, and the familiar lines of a garage door. Then by adding some perspective to the mark we have created an abstract mark that may seem complex but at the same time so simple. We avoided the usual cliches used by the competition, and created something unique that gives a solid, professional look to the business. It automactically speaks to high quality, modernity and attention to detail. By rounding the corners of the letters we also added a friendlier quality to the mark, to show of the personable approach of the business. K6 Media did an awesome job on the truck wrap, using a matte and gloss combination – I’m sure you’ll notice it as Mike drives it round Ottawa!

“I found having my website built by Baytek to be a very good experience. As someone who doesn’t know a lot about computers I was very happy with the amount of help they were able to give me, even with the small stuff. I also had all of it reviewed by my friend who is a high level programmer and he was very impressed by their work. I found everyone at Baytek to be friendly and ready to help and truly felt they wanted my business to succeed. Working with Baytek was a great experience that resulted in a great product. I would highly recommend them to any business.”

Mike Bemi
Owner, Up & Down Doors

Visit the website | View the case study

Zestible – New Brand Launch

Zestible - Logo Design

As a brand new social enterprise based here in Ottawa, we are thinking big with Zestible – we want it to be part of the daily language. When someone says ‘Oh, Google that’ – they mean search that. Well, we want people to say ‘Oh, let’s do Zestible this week’, when they want to order an ingredient bundle. In the same way, we needed a logo design that stands on its own, one that represents Zestible and be instantly recognisable. It needed to represent everything Zestible stands for. While there are many ideas combined into the logo mark, it is ultimately a stylized and dynamic ‘Z’ – within that, the idea of ingredients, the planet/environment, being online, pathways/delivery are all combined into the shape. It is modern, fresh and dynamic – everything that Zestible stands to be.

“I am currently working with Baytek on the design and development of my startup’s brand and web technology. Thus far, they have guided me through the process of developing my key brand messaging, designing my logo, as well as helping me refine my company’s name. They have set up a coming soon page as well as linking to all our social media as they develop the website. My experience to date has been extremely positive. Communication with Sebastien, my project manager, happens almost daily. Their approach is collaborative and creative. They listen to the customer and have the incisive ability to read between the lines. They also are not shy to give alternate ideas or opinions should they feel that there is a better way to proceed. I have found this asset of particular assistance. They are very flexible and receptive to the needs of a startup who may need a bit more hand-holding in the initial phase. We love our new logo and identity! I would highly recommend Baytek for branding. Once our tech is developed I will provide my comments on this service as well.”

Valerie Iannitti
Founder, Zestible

Visit the website | View the case study