Drain-All – Rebrand and New Website

Drain-All - Responsive Website Design

Who: Established in 1984, Drain-All Ltd. is a family-owned environmental, industrial and plumbing solutions company that supports the industrial, utilities, municipal, institutional, commercial and residential sectors in Ontario and Quebec.

How: Drain-All reached out to Baytek in need of a full brand transformation, including their web and marketing efforts. After an in depth discovery session with the management team, it was clear there was some brand equity to be carried over. As the Drain-All fleet of vehicles are often seen around Ottawa and beyond, it was imperative to have some continuity such as the colour palette and even the focus on the “D” from the name. The consensus was that the existing logo was too complicated, and a simplification was seen as a path forward. With that mandate in hand, the creative team went ahead with their research and started conceptualizing different approaches to refining the “D”. The final design was chosen, and then the spotlight switched to the website, something incredibly important to their new focus on larger industrial clients. The result was a beautiful, engaging website utilizing the amazing custom photography from Marianne Rothbauer.

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Drain-All - Business Cards

Drain-All - People

Drain-All - Logo

Drain-All - T-Shirt

Drain-All - Social Media

FairTrade Canada – New Website Design

FairTrade Canada - Responsive Design

Who: Fairtrade is a global movement with a strong and active presence in Canada, represented by Fairtrade Canada. Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade fair for farmers and workers. The international Fairtrade system represents the world’s largest and most recognized fair trade system. We are a global organization working to secure a better deal for farmers and workers. The Fairtrade certification system is rigorous, independent, and in-line with best-in-class certification practice.

How: FairTrade Canada approached Baytek with a common goal – they wanted to take back control of their web presence, but still have a cutting edge design. Simply put, they needed an open-source content management system (WordPress in this instance), but custom designed and developed to ensure their brand was being shown in the best light. Luckily, that is something we feel we do very well at Baytek. Our initial session was part discovery and part strategy – we learnt everything we could about FairTrade and their target audiences, and took all that knowledge into the website plan. We built the hierarchy of the information architecture from FairTrade’s project goals and marrying that with the needs of their users. With the strategy in hand, we set about creating a beautiful, responsive web design full of amazing content. We’re excited to share this new website to the rest of Canada and beyond!

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WiN Canada – Rebrand and New Website

WiN Canada - Responsive Website Design

Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry.

How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and web presence. It was an interesting project to take on, as while they are part of a global organization (Women in Nuclear Global), they had the autonomy to create their own brand’s look and feel. The first item on the agenda was to have a discovery session, which involved most of the board, and then that was summarized in the discovery document. Our design team took this blueprint and ran it with it – creating an exciting, bold direction for the brand that felt unique yet appropriate. This was then taken into the website, using the brand’s colour palette and image treatment as a focal point.

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WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Logo Design

Friends of the Canadian War Museum – New Website

FCWM - Responsive Website Design

Who: The Friends of the Canadian War Museum (FCWM) was established to promote, support and assist the Canadian War Museum with the view to educating present and future generations of Canadians on Canada’s military heritage, preserving historical artifacts, promoting research and encouraging future generations to reflect on past sacrifices.

How: The Friends were at crossroads with their website. Like so many, its purpose had expanded and expanded over the years, until it wasn’t really fit for purpose. The now dated design did not help either. So they contacted us to take a fresh look at their web presence, and see where we could take it. We started by having an in depth discovery session with all the stakeholders, which took place at the Canadian War Museum itself. This enabled us to figure out what their goals were, and how that fitted in with what their users wanted to accomplish on the site. This culminated in an engaging website, full of interactivity and history. The Friends were thrilled with the results:

Our Charitable organization was in need of a more user friendly and dynamic website. Our knowledge of how to develop this site was limited and we were looking for a strong local company that could guide us through this process. We could not be more pleased with the outcome. The website is beautiful and just what we envisioned.
During the process we had many unseen obstacles for Sebastien and he handled them like a pro. The Training was very thorough and the WordPress format easy to understand. We would highly recommend Baytek for your website needs.

Robert Argent
Director

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Critical Care Services Ontario – New Website

CCSO - Responsive Website Design

Who: Established in 2005, Critical Care Services Ontario (CCSO) is the managing body responsible for the overall program implementation of initiatives of the Critical Care Strategy. Its work is the result of an ongoing collaboration between critical care health care providers, hospital administrators, officials from the Ministry of Health and other health system partners.

How: CCSO approached Baytek for a complete refresh of their website presence. With multiple stakeholders involved, it was important to get everyone’s perspective to ensure we delivered an engaging website experience for all users. We set up interviews and sessions, all of which culminated in the discovery document. This blueprint enabled our website design team to put themselves in the minds of the users and create a beautiful, yet functioning website.

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MiHR – New Website

Who: The Mining Industry Human Resources Council (MiHR) is an independent, non-profit organization that leads collaboration among mining and exploration companies, organized labour, contractors, educational institutions, industry associations and Indigenous groups to identify and address the human resource and labour market challenges facing the Canadian minerals and metals sector.

How: When the Mining Industry Human Resources Council (MiHR) came to Baytek for a complete overhaul of their web presence, we immediately knew it would be a good fit. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We set about creating a very eye-popping yet professional design, all based around their angular brand guidelines. We started out by mapping out what this would look like, working on prototypes for the system. In the end we delivered a website with over 700 pages and documents.

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4R Solution – New Website

Who: The 4R Solution is a Canadian program that will improve agricultural productivity and sustainability for more than 80,000 smallholder farmers (50% women) in developing countries including Ethiopia, Ghana, and Senegal. Smallholder farmers working through their own co-operatives will grow more, nutritious, and marketable crops, benefiting from better agricultural practices, especially fertilizer usage following 4R Nutrient Stewardship (Right Source @ Right Rate, Right Time, Right Place), a science-based fertilizer management program supported by Canada’s fertilizer industry.

How: Fertilizer Canada is a long standing client of Baytek’s. When they approached us with the 4R Solution project, we were very excited to take this to the next level. We designed & developed a custom mini-site that would be accessible to their target audiences across the world. With a focus on creating global impact, Baytek and Fertilizer Canada worked hard to create a useful and engaging website for this project.

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Centre for Interpersonal Relationships (CFIR) – New Website

Who: Established in 2010 and with convenient downtown Ottawa and Toronto locations, the Centre for Interpersonal Relationships (CFIR) brings together highly trained mental health clinicians who provide a wide-range of treatment and assessment services to clients of all ages and backgrounds.

How: CFIR approached Baytek to create a complete revamp of their website. We facilitated a key messaging and strategy session to really understand CFIR’s values and approach to their services. We developed a complete website overhaul, which now includes over 100 pages including a therapist database.

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Access Equipment Capital – New Website

Who: Access Equipment Capital (AEC) is a commercial equipment financing and leasing specialist serving a multitude of industry sectors including transportation, forestry, sanitation, construction and landscaping. Established in 2005, AEC has built its reputation on trust and honesty, forging long standing relationships with both clients and lenders.

How: We created AEC’s brand back in 2012, but now they were in need of a new website to set themselves apart from the competition in equipment financing. Featuring services, about AEC & contact we created a functional and complementing website to the AEC branding, voice and company goals.

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NCA – New Website

Who: The National Committee on Accreditation (NCA) is a standing committee of the Federation of Law Societies of Canada. They help Canada’s law societies protect the public interest by making sure that anyone who earned their legal education and training outside of Canada has knowledge of Canadian law similar to that offered by an approved Canadian common law degree program.

How: Federation of Law Societies of Canada (FLSC), an existing client, approached Baytek to design a website for the The National Committee on Accreditation (NCA) to serve as a hub for information and academic training. Stay tuned for the new FLSC website!

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