CAPCORP – Rebrand & New Website

CAPCORP Website - Responsive

Who: Founded in 1981, CAPCORP has since become one of Canada’s leading independent financial services companies. Their clients range from large national organizations to the individual investor. Their success is derived from a commitment to developing and maintaining quality, long-standing client relationships. Their  independence allows clients to access products offered by most insurance companies, trust companies, and other financial institutions in Canada. Their longevity attests to our reputation as a solution-driven company offering expert advice and lived experience to business owners across the country.

How: As a long time client of Baytek’s, we knew CAPCORP intimately. Even so, we facilitated a key messaging and strategy session to really understand where CAPCORP wanted to be. From there, we developed a corporate brand and website that allowed them to stand head and shoulders above the competition. As part of the rebrand, we also took all of the corporate photography, including abstract imagery and headshots.

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CAPCORP - Logo Design

CAPCORP - Logo Design Construction

CAPCORP - Logo Sign

CAPCORP - Logo Letterpress

CAPCORP - Photography

Armourer’s Choice – New Website & Branding

Who: Get the Edge! Armourer’s Choice™ is an innovator and supplier of premium armoury solutions calibrated to meet the end user’s field conditions and requirements. Founded in 2018, they offer a lightweight, superior and cost-effective performance product. Enjoy the benefits of their investment in innovation, and a great looking website!

How: When Armourer’s Choice™ approached Baytek for web & branding, we were excited to accept a new creative challenge. We developed their branding and custom designed and built a WordPress one page website. Useful in a multitude of scenarios, Armourer’s Choice™ is easily accessible and conveys all information needed in an easy to understand manner. Versatile from earth to space, their new logo is recognizable and functional in all aspects of the brand and market.

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reResidences – New Website

Who: reResidences is the most exclusive condominium development in the National Capital Region. Created by Ashcroft Homes, Ottawa’s premier new home and condominium developer. Ashcroft Homes is setting the bar for exceptional quality, unique designs, stunning interiors while offering residents privileged, unobstructed views of Parliament Hill and beyond. Showcasing reResidences through its own one page website was an absolute must.

How: Ashcroft Homes, an existing client, approached Baytek to design a one page website for this one of a kind building. Showcasing specific units and enviable amenities, this website allows potential lucky buyers to receive all the necessary information at their finger tips. We are very proud to have created a truly luxury-styled website for one of the most luxurious and highly sought-after upcoming buildings in Ottawa. If we have sold you, invite us to your house warming party when you move in!

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CAPCORP – New Corporate Photoshoot

CAPCORP - Corporate Photoshoot

This week we had the pleasure of doing a corporate photoshoot for CAPCORP, one of longstanding clients (see HealthPlus) and who we are currently developing a new website for. As well as headshots of all 15 members of the team, we also took some great shots of their recently renovated space. Below you can find a sneak peek of a couple of the images we took, and keep your eye out for the launch of the new CAPCORP website coming soon!

CAPCORP - Corporate Photo Shoot 1

CAPCORP - Corporate Photo Shoot 1

CAPCORP - Corporate Photo Shoot 3

 

Historic Places Day – New Website

Historic Places Day - Responsive Web Design

Who: Imagine you could travel in time, who would you meet? What would life be like? Discover for yourself! Experience Canada’s history “on the ground” at a historic place. On July 6, 2019, Historic Places Day invites you to time travel by visiting historic places across Canada. More than 400 sites are waiting to be discovered − find one near you. Every place, a story: Choose yours.

How: When the National Trust for Canada approached Baytek to completely revamp their website and system, we couldn’t wait to take on the challenge. We created a custom platform on WordPress so historic places could create an entry for their site(s) and enter all its information, photos, videos, social media, events etc., and for the users it allows them to search and filter based on geography and other criteria. Take a spin using the link below and let us know what you think!

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Web Design In The Assistant Age

Web Design In The Assistant Age

With the huge rise in popularity of smart speakers over the last couple of years (nearly a quarter of US households now own one), signalling a potentially visual-less future, what could the implications be for the web design industry? As we start to turn to Siri, Alexa and Google Assistant for our answers, will we ever need to click, tap or type on a screen again? Well, we can’t predict the future, but we can have an educated guess.

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Connecting the dots between your business, illustration & web design

Illustration and Web Design

Think about how would you describe your company, is it something you see or feel? There is no right or wrong answer when it comes to what kind of imagery to choose for your web site. Web sites have come a long way and having an impactful design can certainly help you achieve your goals.

Illustration is an incredibly versatile tool that often comes in handy to compliment a key message or to simply and clearly get the narrative of your website across. It accomplishes multiple roles; like clarifying and decorating! It permits you to demonstrate a certain element, phrase or section and really pull everything together and add custom flair to set you apart from the competition.

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GovStart Canada – New Website & Web Application

GovStart Canada - Responsive Website Design

Who: GovStart Canada strives to transform how companies engage with Canadian governments. Through it’s digital platform, GovStart Canada provides SME companies with visibility, accessibility and knowledge of the Government of Canada, the Government of Ontario and the City of Toronto.

HowCapital Hill Group approached Baytek to design and develop a web application that would transform the way SME companies do business in Canada – no small feat, then! We set about designing a modern news feed interface that would be filterable and allow organizations to get the most pertinent and relevant information at their finger tips. We built and designed the mechanism that allows members to subscribe and pay on a monthly recurring basis, as well as the marketing website that sells the idea to firms in Canada. Check out the site and even take a free trial!

“One of the earliest (and best) business decisions we made was to hire Baytek for our website development needs. The Baytek team not only did a fantastic job building a beautiful, intuitive website, they also helped us to improve our audience engagement strategy. We look forward to continuing our working relationship with Sebastien and his great team!”

Nancy Cruz
Director, Communications

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Branding vs Logo Design

Branding vs Logo Design

OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of agencies will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on.

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CAPI – New Website Design

CAPI - Responsive Website Design

Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as an independent, non-partisan and not-for-profit corporation in 2004 with an initial grant from the federal government, CAPI is guided by a diverse Board of Directors and an Advisory Committee and works extensively with partners to fulfill its mandate.

How: CAPI came to Baytek with a simple requirement – please take our website into the next century! We took CAPI through our entire process of messaging, planning, design and development – the theme of becoming a hub for the agri-food industry started to emerge, so we set about creating an engaging website that would produce repeat visits with fresh content and interesting ideas. The result is a clean, sharp looking site that is in constant flux with new articles and topical posts.

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