In today’s visual world, colour is a powerful tool in branding and marketing efforts. But with great power comes responsibility. By considering accessibility and contrast guidelines, designers can create inclusive and memorable brands that engage a wider audience. In this article, we’ll share our agency’s approach to choosing colours for a new brand or brand refresh, with a focus on accessibility and the power of contrast.
Who: Evolving Youth Care (EYC) is an established Ottawa-based provider of specialized treatment foster, group and respite programs caring for children and youth from all across Ontario, the North and out-of province with individually unique and complex needs. How: EYC came to Baytek in need of a brand vision – they had a story, but […]
Who: Founded in 2002, Genfabco is one of North America’s premier exotic alloys fabricator. They work with an extensive network of expert consultants to solve their customer’s unique challenges. How: We took Genfabco through our complete brand and web design process. This started with a discovery session, where we met with the founders of the […]
Who: Cliffbrake is a Regional Group of Companies Inc. affiliate company created by Steve Gordon, the executive Chairman of Regional Group. The purpose of this company (currently known as Gordon Family Investments), is to build wealth for the Gordon family in non-real estate industries including but not limited to, disruptive technologies, renewable energy, precious metals, […]
Who: The Fisheries Council of Canada (FCC) is a non-profit trade association that has been representing, for over 100 years, companies engaged in the harvesting, processing, importing and marketing of wild-capture fish and seafood. How: With vast experience in designing and developing association websites, we knew exactly the right approach to take with the FCC […]
Who: ICOMOS Canada (the Canadian National Committee of the International Council on Monuments and Sites), in partnership with Parks Canada, launches the Youth in Heritage program, an employment and mentorship initiative connecting employers to the next generation of cultural heritage practitioners. The program brings together cultural heritage professionals and young people between the ages of […]
Who: The international Pediatric Oncology Guidelines in supportive care (iPOG) is an inter-professional group with deep expertise in the supportive care of pediatric oncology patients, development of clinical practice guidelines and implementation of evidence-based care. How: iPOG Network came to Baytek with clear objectives in mind of what they needed the website to be. Firstly, […]
Who: Established in 1984, Drain-All Ltd. is a family-owned environmental, industrial and plumbing solutions company that supports the industrial, utilities, municipal, institutional, commercial and residential sectors in Ontario and Quebec. How: Drain-All reached out to Baytek in need of a full brand transformation, including their web and marketing efforts. After an in depth discovery session […]
Who: Fairtrade is a global movement with a strong and active presence in Canada, represented by Fairtrade Canada. Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade fair for farmers and workers. The international Fairtrade system represents the world’s largest and most recognized fair trade system. We […]
Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry. How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and […]