Who: The Fisheries Council of Canada (FCC) is a non-profit trade association that has been representing, for over 100 years, companies engaged in the harvesting, processing, importing and marketing of wild-capture fish and seafood.
How: With vast experience in designing and developing association websites, we knew exactly the right approach to take with the FCC website. Firstly we started with a discovery session to determine exactly who would be visiting and using the website. This enabled us to strategize and prepare an information architecture that made sense for each user base. From there we designed all the navigation pathways to enable FCC to reach their objectives. The result is a beautiful design that has a great and useful experience for those visiting the website.