Drain-All – Rebrand and New Website

Drain-All - Responsive Website Design

Who: Established in 1984, Drain-All Ltd. is a family-owned environmental, industrial and plumbing solutions company that supports the industrial, utilities, municipal, institutional, commercial and residential sectors in Ontario and Quebec.

How: Drain-All reached out to Baytek in need of a full brand transformation, including their web and marketing efforts. After an in depth discovery session with the management team, it was clear there was some brand equity to be carried over. As the Drain-All fleet of vehicles are often seen around Ottawa and beyond, it was imperative to have some continuity such as the colour palette and even the focus on the “D” from the name. The consensus was that the existing logo was too complicated, and a simplification was seen as a path forward. With that mandate in hand, the creative team went ahead with their research and started conceptualizing different approaches to refining the “D”. The final design was chosen, and then the spotlight switched to the website, something incredibly important to their new focus on larger industrial clients. The result was a beautiful, engaging website utilizing the amazing custom photography from Marianne Rothbauer.

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Drain-All - Business Cards

Drain-All - People

Drain-All - Logo

Drain-All - T-Shirt

Drain-All - Social Media

Baytek go interzipping!

InterZip at Zibi

For our first in-person social event in a long time, we decided to try out the Interzip at Zibi. It was an exhilarating experience and everyone had an awesome time. We then headed over to Beyond The Pale for some drinks and eats! Having done all of our social events on Zoom this year, it was refreshing to finally get out and see everyone – already looking forward to the next one!

InterZip at Zibi

InterZip at Zibi

Football Canada – New Website Design

Who: Formally operating as the Canadian Amateur Football Association (CAFA), Football Canada is the National Governing Body of Canadian Amateur Football, which represents tackle, touch and flag components including players, coaches, officials and administrators.

How: Wow – this was quite the undertaking! Football Canada came to us with a huge web presence – not only was their main site hundreds of pages, but they had multiple other mini-sites and landing pages across the web. The eventual idea is to bring them all under one roof – for now, we started with the main site and we will continue to work with Football Canada to bring everything under the one umbrella. After the initial discovery session, we set about restructuring the information architecture into a more coherent and user friendly system. This allowed us to streamline the website and remove any unnecessary or outdated content. From here, we worked on a more dynamic and engaging design – one that worked for all audiences – from players to coaches to officials. The result is a beautifully re-imagined web presence for Football Canada.

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Ottawa Catholic School Board – International – New Website Design

Ottawa Catholic School Board - - Responsive Website Design

Who: The Ottawa Catholic School Board (OCSB) is a publicly funded separate school board in Ottawa, Ontario, Canada. Its headquarters are in the Nepean area of Ottawa. It employs approximately 4,777 people (full-time equivalents) and operates 84 schools in the greater Ottawa area.

How: The purpose of this new website was to have a dedicated area for international students, allowing OCSB to better serve the target audience with specific messaging that would apply to them. After our initial discovery session, Baytek set about creating an information architecture that made sense for an international student or parent – allowing them to get a taste of Ottawa as well as the schools themselves. The website is filled with virtual tours of each school, as well as highlighting Ottawa  as a cosmopolitan city with small town charm.

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FairTrade Canada – New Website Design

FairTrade Canada - Responsive Design

Who: Fairtrade is a global movement with a strong and active presence in Canada, represented by Fairtrade Canada. Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade fair for farmers and workers. The international Fairtrade system represents the world’s largest and most recognized fair trade system. We are a global organization working to secure a better deal for farmers and workers. The Fairtrade certification system is rigorous, independent, and in-line with best-in-class certification practice.

How: FairTrade Canada approached Baytek with a common goal – they wanted to take back control of their web presence, but still have a cutting edge design. Simply put, they needed an open-source content management system (WordPress in this instance), but custom designed and developed to ensure their brand was being shown in the best light. Luckily, that is something we feel we do very well at Baytek. Our initial session was part discovery and part strategy – we learnt everything we could about FairTrade and their target audiences, and took all that knowledge into the website plan. We built the hierarchy of the information architecture from FairTrade’s project goals and marrying that with the needs of their users. With the strategy in hand, we set about creating a beautiful, responsive web design full of amazing content. We’re excited to share this new website to the rest of Canada and beyond!

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WiN Canada – Rebrand and New Website

WiN Canada - Responsive Website Design

Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry.

How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and web presence. It was an interesting project to take on, as while they are part of a global organization (Women in Nuclear Global), they had the autonomy to create their own brand’s look and feel. The first item on the agenda was to have a discovery session, which involved most of the board, and then that was summarized in the discovery document. Our design team took this blueprint and ran it with it – creating an exciting, bold direction for the brand that felt unique yet appropriate. This was then taken into the website, using the brand’s colour palette and image treatment as a focal point.

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WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Logo Design

Friends of the Canadian War Museum – New Website

FCWM - Responsive Website Design

Who: The Friends of the Canadian War Museum (FCWM) was established to promote, support and assist the Canadian War Museum with the view to educating present and future generations of Canadians on Canada’s military heritage, preserving historical artifacts, promoting research and encouraging future generations to reflect on past sacrifices.

How: The Friends were at crossroads with their website. Like so many, its purpose had expanded and expanded over the years, until it wasn’t really fit for purpose. The now dated design did not help either. So they contacted us to take a fresh look at their web presence, and see where we could take it. We started by having an in depth discovery session with all the stakeholders, which took place at the Canadian War Museum itself. This enabled us to figure out what their goals were, and how that fitted in with what their users wanted to accomplish on the site. This culminated in an engaging website, full of interactivity and history. The Friends were thrilled with the results:

Our Charitable organization was in need of a more user friendly and dynamic website. Our knowledge of how to develop this site was limited and we were looking for a strong local company that could guide us through this process. We could not be more pleased with the outcome. The website is beautiful and just what we envisioned.
During the process we had many unseen obstacles for Sebastien and he handled them like a pro. The Training was very thorough and the WordPress format easy to understand. We would highly recommend Baytek for your website needs.

Robert Argent
Director

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Critical Care Services Ontario – New Website

CCSO - Responsive Website Design

Who: Established in 2005, Critical Care Services Ontario (CCSO) is the managing body responsible for the overall program implementation of initiatives of the Critical Care Strategy. Its work is the result of an ongoing collaboration between critical care health care providers, hospital administrators, officials from the Ministry of Health and other health system partners.

How: CCSO approached Baytek for a complete refresh of their website presence. With multiple stakeholders involved, it was important to get everyone’s perspective to ensure we delivered an engaging website experience for all users. We set up interviews and sessions, all of which culminated in the discovery document. This blueprint enabled our website design team to put themselves in the minds of the users and create a beautiful, yet functioning website.

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Davidson Houle Allen LLP – New Brand and Website

Davidson Houle Allen LLP - Website Design

Who: Davidson Houle Allen (DHA) LLP is a boutique condominium law firm established in 2017, providing a range of legal services to over 800 condominium corporations throughout Eastern Ontario.

How: Our goal for the logo was to create something simple, memorable and appropriate, yet unique within the industry. We wanted to somehow represent DHA’s approach to conflict and resolution, and subtly hint at the niche in which they practice. We needed to ensure the DHA acronym would still be legible though, as this was a goal from the outset and the issue with the previous logo. As the letters DHA can not be combined due to their inherent shape, we built a bridge to link them all together, in doing so creating a sense of structure and landscape. We paired the acronym with a modern sans serif font to further ensure legibility, and provided an alternative version for small size applications where the full name must be read.

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DHA - Stationery Design DHA - Foil Stamp

CSTGA – New Brand and Website

CSTGA - Responsive Design

Who: The Canadian Secure Token – Governance Authority (CST-GA) is the national governance authority tasked to ensure the successful and effective deployment of the STIR/SHAKEN governance framework in Canada, to enable carriers to provide consumers with a measure of trust in caller ID.

How: For the logo mark, we wanted to created an abstract design that represented in some way what the organization stands for. In that respect, we chose the symbol of a shield to represent security – this can be found in the negative space of the mark. Secondly, we wanted something to surround the shield that would represent the governance authority – these are the repeating abstract shapes that make up the design. They also represent positive forward motion and a synergy of communication. The Canadian aspect is represented using the colour red. The website design followed the established brand with a simple yet modern user experience, with custom built infographics.

Sincere thanks to you and the Baytek team for the design, development and delivery of our new website and member portal, we are delighted! From the discovery stage through to deployment it was clear that Baytek were invested in delivering a product that reflected our organization. The team at Baytek translated our message into a professional and engaging web design as well as a well-organized, intuitive member portal. We look forward to continuing our relationship and wouldn’t hesitate to recommend Baytek to other small businesses.

Marian Hearn
Executive Director

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CSTGA - Branding CSTGA - Stationery Design