Who: Founded in 1998, WaterPower Canada (WPC) is the national trade association dedicated to representing the interests of the waterpower industry. Its 50+ members span the breadth of the sector and include waterpower producers, manufacturers, developers, engineering firms, organizations and individuals. WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada, advocating for the responsible development and use of waterpower to meet our present and future electricity needs in a sustainable manner.
How: WaterPower Canada (formerly HydroPower Canada) approached Baytek with a new name and the need for a new website. The new name meant a chance to completely rebrand the association and help put the industry back into the minds of Canadians – it does, after all, generate more than two-thirds of Canada’s electricity. After a key messaging session, we set about a complete rebranding exercise. The idea was to include more of a Canadian presence to the logo mark, while still retain elements that really defines the industry itself. The result is a modern, unique mark that is simple yet embodies what WaterPower Canada represents.
Working with Baytek was a real pleasure; from the planning phase through to execution, they made sure we could get a hold of them quickly and worked with us with great flexibility to ensure the final product was as we envisioned. The team has great creative ideas, is able to guide teams through sometimes complex decision making while always being pleasant and responsive. Well done!
Who: K6 Media is an Ottawa-based branding solutions expert, specializing in signage and vehicle wraps. Since opening the doors in 2003, K6 have quickly established themselves as the go-to visual branding specialists, developing solutions for industries such as retail, corporate, trades, real estate, professional services and fitness.
How: K6 Media have been a partner of Baytek’s for a while now, so when they mentioned they were looking to refresh their web presence, we jumped at the chance. We knew we would have some great visuals to work with, so we set about creating a very eye-popping design that would showcase their creative spirit. We also applied some interesting animation techniques to really make the website feel dynamic and engaging. Check out the site and let us know what you think!
Who: OzTrekk travel across Canada to meet students and to help them prepare for study in Australia. OzTREKK has assisted students from every province (and even one territory!) in Canada. They prepare students for a first-class international education experience in Australia. They offer you guidance and information about undergraduate, postgraduate and professional degree options in Australia.
How: OzTrekk approached Baytek to completely overhaul their web presence. They had a combination of websites and external landing pages, and they wanted to bring it all under one coherent site. We started out by mapping out what this would look like, working on prototypes for the system. In the end we delivered a 2000+ page website that has an intuitive user flow for any student looking to study abroad in Australia.
Who: Since 1994, Raymond EMC (REMC) has provided government, high tech, military and medical clients with high-quality RF shielded enclosures and anechoic chambers. Throughout, they have built the company’s reputation for delivering extraordinary client service on projects of all sizes. REMC prides itself on being an industry leader in product quality and performance while providing unmatched client care and product support throughout the design, fabrication and installation process. Their dedication to excellence leads to long-term relationships with their customers.
How: REMC came to Baytek with a specific goal in mind – they wanted to further expand into the US market, but they knew their existing brand and website was preventing them from making the push. So, after some discovery and research, we set about modernizing and simplifying the logo identity and brand. This led us to focusing on the R mark and giving it a technology feel – coupled with the modern sans serif font (which we modified), the branding started to take shape. We worked on all of their marketing materials – from advertisements to trade show booths – to further enhance the look and feel of the company. We recently launched their new website to a fantastic reception, and look forward to continue our relationship as a marketing and design partner.
Sebastien and the Baytek team have done an outstanding job for Raymond EMC. Not only have they updated our branding, worked tirelessly to create a new and exciting website, but have taken on even the mundane work of some of our marketing and messaging material. They have equipped us to present an industry leading brand. Highly recommended!
Who: Founded in 1981, CAPCORP has since become one of Canada’s leading independent financial services companies. Their clients range from large national organizations to the individual investor. Their success is derived from a commitment to developing and maintaining quality, long-standing client relationships. Their independence allows clients to access products offered by most insurance companies, trust companies, and other financial institutions in Canada. Their longevity attests to our reputation as a solution-driven company offering expert advice and lived experience to business owners across the country.
How: As a long time client of Baytek’s, we knew CAPCORP intimately. Even so, we facilitated a key messaging and strategy session to really understand where CAPCORP wanted to be. From there, we developed a corporate brand and website that allowed them to stand head and shoulders above the competition. As part of the rebrand, we also took all of the corporate photography, including abstract imagery and headshots.
Who: Located within the highly desirable Golden Triangle District of Ottawa, Coachman Apartments offers affordable urban rentals to those looking to experience the downtown-living lifestyle. Bordered by Elgin Street’s restaurants, bars and boutiques to the east, and the picturesque Rideau Canal to the west, the location also boasts parks, nearby transit and historic landmarks such as Parliament Hill and Confederation Park.
How: Beginning with an involved strategy session, we discovered the key audiences for Coachman and built out a brand and website that would engage with them and result in new inquiries. With a focus on elegance, we moved from the image of the coachman to the horse – the beautiful beast that is pulling the coach. Combined with the modern typography and colour palette, we have put together a brand that defines the downtown-living lifestyle.
Who: Get the Edge! Armourer’s Choice™ is an innovator and supplier of premium armoury solutions calibrated to meet the end user’s field conditions and requirements. Founded in 2018, they offer a lightweight, superior and cost-effective performance product. Enjoy the benefits of their investment in innovation, and a great looking website!
How: When Armourer’s Choice™ approached Baytek for web & branding, we were excited to accept a new creative challenge. We developed their branding and custom designed and built a WordPress one page website. Useful in a multitude of scenarios, Armourer’s Choice™ is easily accessible and conveys all information needed in an easy to understand manner. Versatile from earth to space, their new logo is recognizable and functional in all aspects of the brand and market.
Who: reResidences is the most exclusive condominium development in the National Capital Region. Created by Ashcroft Homes, Ottawa’s premier new home and condominium developer. Ashcroft Homes is setting the bar for exceptional quality, unique designs, stunning interiors while offering residents privileged, unobstructed views of Parliament Hill and beyond. Showcasing reResidences through its own one page website was an absolute must.
How:Ashcroft Homes, an existing client, approached Baytek to design a one page website for this one of a kind building. Showcasing specific units and enviable amenities, this website allows potential lucky buyers to receive all the necessary information at their finger tips. We are very proud to have created a truly luxury-styled website for one of the most luxurious and highly sought-after upcoming buildings in Ottawa. If we have sold you, invite us to your house warming party when you move in!
This week we had the pleasure of doing a corporate photoshoot for CAPCORP, one of longstanding clients (see HealthPlus) and who we are currently developing a new website for. As well as headshots of all 15 members of the team, we also took some great shots of their recently renovated space. Below you can find a sneak peek of a couple of the images we took, and keep your eye out for the launch of the new CAPCORP website coming soon!
Our recent social outing saw the “brave” ones of our team bow up over at Archery Games. It was a lot of fun, even though I think the management team was getting particularly harsh treatment! To finish off the day we headed over to Hometown Sports Grill for post-game beers and snacks.