Milieu – New Brand and Website

Milieu - Responsive Website Design

Who: Ready for occupation in Fall 2021, Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village. Bordered by the Rideau Canal and Rideau River, and surrounded by greenery, it’s an urban oasis for those with an active lifestyle and a sense of adventure. Head downtown for the nightlife, zip across the Flora Footbridge to catch a game at TD Place, walk down the Grande Allée,or simply grab a coffee on Main St., the options are limitless.

How: As a long-standing client, Regional Group came to us needing brands and websites for two new rental apartment buildings that were being developed in Greystone Village, Ottawa. The first building we decided to focus on was Milieu – the name reflecting the social environment surrounding the apartment complex. We first developed the logo mark – a modern, abstract ‘M’ that suits the potential clientele, paired with a modified version of the sans serif font Brown. The brand vision was then completed with ideas for photography and how the logo could be applied on the building itself. Then we developed the one-page website that will be used by potential renters to apply for apartments.

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MiHR – New Website

Who: The Mining Industry Human Resources Council (MiHR) is an independent, non-profit organization that leads collaboration among mining and exploration companies, organized labour, contractors, educational institutions, industry associations and Indigenous groups to identify and address the human resource and labour market challenges facing the Canadian minerals and metals sector.

How: When the Mining Industry Human Resources Council (MiHR) came to Baytek for a complete overhaul of their web presence, we immediately knew it would be a good fit. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We set about creating a very eye-popping yet professional design, all based around their angular brand guidelines. We started out by mapping out what this would look like, working on prototypes for the system. In the end we delivered a website with over 700 pages and documents.

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4R Solution – New Website

Who: The 4R Solution is a Canadian program that will improve agricultural productivity and sustainability for more than 80,000 smallholder farmers (50% women) in developing countries including Ethiopia, Ghana, and Senegal. Smallholder farmers working through their own co-operatives will grow more, nutritious, and marketable crops, benefiting from better agricultural practices, especially fertilizer usage following 4R Nutrient Stewardship (Right Source @ Right Rate, Right Time, Right Place), a science-based fertilizer management program supported by Canada’s fertilizer industry.

How: Fertilizer Canada is a long standing client of Baytek’s. When they approached us with the 4R Solution project, we were very excited to take this to the next level. We designed & developed a custom mini-site that would be accessible to their target audiences across the world. With a focus on creating global impact, Baytek and Fertilizer Canada worked hard to create a useful and engaging website for this project.

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Centre for Interpersonal Relationships (CFIR) – New Website

Who: Established in 2010 and with convenient downtown Ottawa and Toronto locations, the Centre for Interpersonal Relationships (CFIR) brings together highly trained mental health clinicians who provide a wide-range of treatment and assessment services to clients of all ages and backgrounds.

How: CFIR approached Baytek to create a complete revamp of their website. We facilitated a key messaging and strategy session to really understand CFIR’s values and approach to their services. We developed a complete website overhaul, which now includes over 100 pages including a therapist database.

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Access Equipment Capital – New Website

Who: Access Equipment Capital (AEC) is a commercial equipment financing and leasing specialist serving a multitude of industry sectors including transportation, forestry, sanitation, construction and landscaping. Established in 2005, AEC has built its reputation on trust and honesty, forging long standing relationships with both clients and lenders.

How: We created AEC’s brand back in 2012, but now they were in need of a new website to set themselves apart from the competition in equipment financing. Featuring services, about AEC & contact we created a functional and complementing website to the AEC branding, voice and company goals.

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NCA – New Website

Who: The National Committee on Accreditation (NCA) is a standing committee of the Federation of Law Societies of Canada. They help Canada’s law societies protect the public interest by making sure that anyone who earned their legal education and training outside of Canada has knowledge of Canadian law similar to that offered by an approved Canadian common law degree program.

How: Federation of Law Societies of Canada (FLSC), an existing client, approached Baytek to design a website for the The National Committee on Accreditation (NCA) to serve as a hub for information and academic training. Stay tuned for the new FLSC website!

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DioGuardi Law – New Website

Who: DioGuardi Law is an Ottawa-based tax law specialist, with over 50 years of experience in the industry. As a complete tax law team made up of tax lawyers, a retired insolvency trustee and a certified financial planner, DioGuardi assists clients with what can be bureaucratic overreach by tax collectors, possibly resulting in financial ruin for individuals or corporations.

How: When DioGuardi Law approached baytek to create a simple one page website we were excited to help them create their vision for their online presence. We also helped them further their brand through key messaging and custom photography. The clean and professional website design has seen positive reviews. DioGuardi is a leading contender for tax law services and they have a great website to prove it.

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Rikochet Resale – New Website

Who: Rikochet Resale is a high-end consignment clothing and accessories for men and women located in Ottawa. Rikochet Resale features only the cream of the crop when it comes to resale clothing and accessories. Bring in the best of your used and unwanted items, or walk away with a find for yourself.

How: Rikochet Resale is a high-end consignment clothing and accessories for men and women located in Ottawa. Rikochet Resale features only the cream of the crop when it comes to resale clothing and accessories. Bring in the best of your used and unwanted items, or walk away with a find for yourself.

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Tradogram – New Website

Who: Launched in 2014, Tradogram is an affordable, cloud-based and secure business spend management platform. It is a lightweight SaaS tool that empowers buyers and purchasing decision makers to manage suppliers, control costs and save money. Active users in over 70 countries around the world log in to Tradogram everyday to streamline their purchasing, managing billions of dollars to purchase products and services.

How: Tradogram approached Baytek to create a website design for their new management platform. We created a key messaging & website plan document to determine the goals, and what content they would need to see. We determined an illustrative and infographic based approach would present a unique and informative experience. We designed over 60 pages for the website, including custom icons and illustrations.

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Destination Employment (Hotel Association Of Canada) – New Website

Hotel Association Of Canada - Destination Employment - Website Design

Who: The Hotel Association Of Canada and Tourism Canada presents “Destination Employment” – a program that helps newcomers to Canada gain meaningful employment in Canadian hotels, giving them the experience they need to build a successful future in Canada. This initiative is a win-win for both hoteliers and newcomers to Canada. Hoteliers are faced with an existing problem filling the job vacancies they already have, and newcomers to Canada need opportunities to find employment once they settle in Canada.

How: The Hotel Association Of Canada approached Baytek to create a mini-site that would serve both audiences for their new program, “Destination Employment”. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We determined an illustrative and infographic based approach would present a unique and informative experience, so we set about developing a series of illustrations that work to support the content. We developed a custom resources archive to house all their videos and publications. The result is a beautiful, bilingual association website design that works for both potential hotel employees and hoteliers.

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