Carefirst Solutions – New Brand & Website Launch

Carefirst Solutions - Logo

Who: Carefirst Solutions is a new social enterprise management consulting firm that was established as a subsidiary of Carefirst Foundation. Their mandate is to promote excellence and innovation in the non-profit-health sector through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement.

How: As an organization operating in the health space, Carefirst Solutions’ philosophy is to promote excellence and innovation in the industry through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement. We wanted to reflect this in the brand and the website. The idea of connections and systems are seen in the logo mark, and the website itself pushes the boundaries of design in the health sector.  The colour palette was chosen to represent the compassion and understanding that Carefirst Solutions brings to the table.

Carefirst Solutions - Responsive Design

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MacEwen – New Website Design

MacEwen - Responsive Website Design

Who: MacEwen began in 1976 as a small operation serving customers in rural eastern Ontario. For years, MacEwen supplied Maxville, Ontario and the surrounding region with heating oil and diesel, and reliable service. Now they are recognized as a leading Canadian independent petroleum and convenience store company.

How: With a complex company, comes complex challenges. With many sales channels and target audiences, Baytek’s challenge was to get them all under one roof in a simple, intuitive way. The solution was to break up the site into major sections such as retail, residential and commercial. Each section has its own feel, but at the same time uniquely “MacEwen”. Take a look at the website and the case study and let us know what you think!

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Field Effect Software – New Brand & Website Launch

Field Effect - Logo

Who: Field Effect provides leading-edge tools and services to help create networks that are resilient in the face of today’s cyber threats. We help CIOs, CSOs, IT administrators and analysts, as well as small and mid-sized business owners address the tough day-to-day problems in developing, deploying and monitoring secure networks.

How: As a new company without too much in the way of branding, Baytek was chosen by Field Effect to complete the logo design and web development process. The result is a modern and fresh brand, and one that puts them head and shoulders above the competition in the cyber-security industry.

Field Effect - Responsive Website Design

“If you’re looking for a passionate, clever, and capable design team, you’re looking at them. We really valued that Baytek not only prompted us to think about important branding elements we hadn’t considered – but wowed us with their delivery. These guys care about what they do, and from design to implementation across multiple technologies and platforms – know how to do it.”

Andrew Loschmann
President and CTO

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Magenta Investments – New Website Design

Magenta - Responsive Website Design

Who: Established in 1994, Magenta Capital Corporation (MCC) is one of Canada’s oldest and largest Mortgage Investment Corporation (MIC) managers with current mortgage assets under administration exceeding $296 million. MCC sources, underwrites and manages a portfolio of primarily residential first mortgages, secured by properties located in Eastern and Southwestern Ontario; two of the strongest, most recession resistant real estate markets in the country.

How: Baytek was tasked to create a website and broker platform that truly represented Magenta as a cutting edge, innovate investment company. Building the website upon a mix of stock and custom photography, while still allowing for plenty of white, we created a calming experience for investors, borrowers and brokers alike. We also developed a broker portal that allows Magenta to post news, resources and regional specific contact information.

“The site looks great, and it’s a pleasure to work with such an experienced team.”

Connie Grant
Director of Marketing

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HealthPlus – New Brand & Website Launch

HealthPlus Logo

Who: HealthPlus allows you to make claims as a deductible business expense while providing customizable benefits for yourself and your dependents, and to your employees and their dependents. HealthPlus is built to be flexible – it can be your only plan or supplement your existing plan.

How: Baytek was hired to completely refresh the HealthPlus brand, and develop a custom website and claims management platform. The site is completely responsive, including the administrative platform. The result is a modern rebranding and a beautiful web design.

HealthPlus - Website Design

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Canadian Electricity Association – New Website Design

Canadian Electricity Association - Website Design

Who: Canadian Electricity Association (CEA) members generate, transmit, and distribute electrical energy to industrial, commercial, residential, and institutional customers across Canada. Members include integrated electric utilities, independent power producers, transmission and distribution companies, power marketers, manufacturers and suppliers of materials, technology, and services that keep the industry running smoothly.

How: Our client said it best in a tweet:

That’s right – 624 pages, 4 sites, 14 weeks. It was a large undertaking, but we did it! Amazing work by our team to get it done on time and on budget. The final result is a beautiful visually-appealing site with tons of functionality, including an e-commerce platform.

“Baytek turned a daunting website rebuild into a beautiful final product on time and on budget. We weaved 624 pages on four separate sites into one modern, navigable, stunning site. The people are knowledgeable and supportive. The processes from beginning to end are designed to be easy and goal-driven. The ongoing support has been excellent. Baytek was able to take our unique needs, consider our diverse membership, and deliver a site that delivers on all our goals. Sebastien, Jim, Chad and the whole team at Baytek, I look forward to working with you again.”

Margaux Stastny
Director of Communications

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Dow’s Lake Dental – New Brand and Website Launch

Dow's Lake Dental Logo

Who: Dow’s Lake Dental is a new dental practice established by Dr. Haissam Dahan and Dr. El-Hawary, both graduates of the renowned McGill University dental program. With a combined experience of over 18 years of professional practice, Dr. Dahan and Dr. El-Hawary look forward to serving the downtown Ottawa area with compassion, convenience and efficiency. Utilizing the latest dental technology and techniques, Dow’s Lake Dental is proud to offer a variety of family, cosmetic and sedation/TMJ services. Conveniently located in the heart of Little Italy, the practice boasts easy access by bus, O-Train, bike and plenty of street parking for those travelling by car. With convenient opening hours, direct billing to insurance companies, walk-ins welcome and service in English/French/Arabic, there’s never been a better time to show your smile!

How: Dow’s Lake Dental, as a brand new clinic, needed everything – a brand, direct mail ads, exterior sign designs and a website. Luckily they found us and it was a perfect fit! For the logo, we created a unique mark that was fresh, fun and simple, coupled with a modern font that was clinical yet approachable. The colour scheme was also of utmost importance, to not only use the familiarity of the medical/dental blue and green, but to use shades that are fresh, modern and speak to the key audiences. The idea behind the logo is to present a dental practice, but with a unique twist. With the tulip representing DLD’s unique twist (atmosphere and personality), we grounded it with the use of the tooth to highlight exactly what DLD do – so one can look at the whole logo and it be automatically recognizable and obvious. Constructing the whole logo mark from circles meant there was a perfect symmetry to the logo, and at the same time a beautiful simplicity.

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FCR – New Website Design

FCR Responsive Website Design

Who: Founded in 1991 by Bernie Freelandt, George Caldwell and Edwin Reilly, FCR has become a resource that helps entrepreneurs and organizational decision makers build better businesses and grow their entrepreneurial opportunities in Northern Ontario. At FCR, they are dedicated to encouraging organizations in their growth. They realize that as your business matures, it will need to grow.

How: As the largest Chartered Accountants firm in Northern Ontario, FCR required a web design that really matched their reputation. Using custom photography of their team, we created a very visual site with a full screen experience for the user. The result is a beautiful design with pertinent and useful content, aimed at their key audiences.

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Data Expedition – New Rebrand and Website Launch

Data Expedition Logo

Who: Data Expedition, Inc.® (DEI®) is the creator of the world’s first and only high-performance file transfer software that is completely free of legacy transport bottlenecks and vulnerabilities. Since 2000, DEI has been providing high-performance data transport solutions to the world’s largest companies across nearly every industry and continent, including media and entertainment, health care, legal, military, and oil and gas. The company’s patented MTP™/IP technology uses unique flow-control and error recovery algorithms to achieve high network efficiency across all IP networks. Companies using DEI’s solutions achieve the fastest, most reliable, and most secure data transport available at a fraction of the cost to our nearest competitor.

How: Data Expedition, Inc. came to Baytek in need of a complete brand refresh and a new product website. With little to no branding before, Baytek built the brand from the ground up. The logo mark itself represents data and fast movement, using the upwards facing arrow and 3D box look to create this feeling. The colour palette draws inspiration from exploration and travel – the different horizons give the feeling of time passing, and using gradients we have recreated this emotion. For the word mark, we modified the first four characters of ‘Expedition’ to give it a unique look and mimic the logo mark. The lines of the E and the arrow created from X enhance the feeling of speed and moving forward. The CloudDat website is a WordPress based site that is fast, dynamic and beautiful.

Data Expedition - Website Design

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La-Z-Boy – New Website Design

La-Z-Boy - Website Design

Who: La-Z-Boy are a company that doesn’t need much introduction. They are all about comfort, convenience and style. The Ottawa and Kingston stores needed a better web presence, along with a new booking system to allow customers to book time with a design consultant.

How: Baytek created a custom, unique web design from the ground up. Taking advantage of La-Z-Boy’s huge bank of incredible photography, the decision was made to make the website an extremely visual experience, showing off the array of furniture on offer. The end result, is a visually appealing, functional website that looks just as good on mobile as it does on desktop.

“Have been with Baytek for a number of years with a simple page site, and just recently re-launched our entire site with a new design, and several marketing integration elements.  Sebastien, Chad and the rest of the team were great to work with and always focused on finding solutions to problems while keeping the design consistent.  Has been a pleasure working with their team.”

David Maxwell
Ottawa & Kingston La-Z-Boy Owner

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