Connecting the dots between your business, illustration & web design

Illustration and Web Design

Think about how would you describe your company, is it something you see or feel? There is no right or wrong answer when it comes to what kind of imagery to choose for your web site. Web sites have come a long way and having an impactful design can certainly help you achieve your goals.  Continue reading “Connecting the dots between your business, illustration & web design”

Web Design – When To Go Custom

Web Design Custom

There are a few different interpretations of what one would consider custom web design, and the same can be said for the self-builder approach. For the purpose of this article I’m going to group services like SquareSpace, Wix and Weebly into the “self-builder” bucket, and “custom” as hiring a web developer to build you a website from scratch.

This is quite a common dilemma for companies and organizations about to undergo a redesign (or in some cases, a first design) of their website. The technology of these self-builders has got to the point where you can put some pretty decent designs together yourself, without much help at all. So why hire a web design agency? Well, there are definitely a good number of things to consider, which I have outlined below when making that decision. Continue reading “Web Design – When To Go Custom”

GovStart Canada – New Website & Web Application

GovStart Canada - Responsive Website Design

Who: GovStart Canada strives to transform how companies engage with Canadian governments. Through it’s digital platform, GovStart Canada provides SME companies with visibility, accessibility and knowledge of the Government of Canada, the Government of Ontario and the City of Toronto.

HowCapital Hill Group approached Baytek to design and develop a web application that would transform the way SME companies do business in Canada – no small feat, then! We set about designing a modern news feed interface that would be filterable and allow organizations to get the most pertinent and relevant information at their finger tips. We built and designed the mechanism that allows members to subscribe and pay on a monthly recurring basis, as well as the marketing website that sells the idea to firms in Canada. Check out the site and even take a free trial!

“One of the earliest (and best) business decisions we made was to hire Baytek for our website development needs. The Baytek team not only did a fantastic job building a beautiful, intuitive website, they also helped us to improve our audience engagement strategy. We look forward to continuing our working relationship with Sebastien and his great team!”

Nancy Cruz
Director, Communications

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A Content Strategy Approach to Web Design

Content Strategy

It goes without saying that websites have changed from the early days of the internet – not just in terms of design, but also of importance. They have evolved from simple informational companion pieces to an organization’s primary lead generating outlet. But you knew that already – this article is actually about the change in how websites are now being designed with that in mind. Continue reading “A Content Strategy Approach to Web Design”

Website Design & User Behaviour – Removing the Guesswork

In this article I will explain how you can make design/layout/content changes on your site by knowing how your users are actually using your website, rather than by guesswork.

The Situation

You launched your website a few months ago and are now ready to make some updates to achieve an existing or new business goal, and feel it will require some reshuffling of the content and layout. It is an important new feature and requires a CTA (Call to Action) button to send potential customers to an online form for lead generation.  Continue reading “Website Design & User Behaviour – Removing the Guesswork”

Branding vs Logo Design

Branding vs Logo Design

OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of agencies will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on. Continue reading “Branding vs Logo Design”

reResidences – New Website Design

ReResidences - Responsive Website Design

Who: Situated in the downtown core of the nation’s capital, reResidences is Ottawa’s defining condominium development. Boasting proximity to just about everything the national capital region has to offer, it is mere moments away from restaurants, boutiques, cultural events, theatres and parks. Not forgetting the view – it doesn’t get more iconic than overlooking Parliament Hill – the beating heart of the nation.

How: reResidences is an Ashcroft condo development, and as a long time client of Baytek’s, they came to us in urgent need of a revamp of their existing website presence. We custom designed and built a WordPress one page website, that truly matches the style and status of this iconic development, doing so in a just a few weeks – planned, designed, developed and fully tested.

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CAPI – New Website Design

CAPI - Responsive Website Design

Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as an independent, non-partisan and not-for-profit corporation in 2004 with an initial grant from the federal government, CAPI is guided by a diverse Board of Directors and an Advisory Committee and works extensively with partners to fulfill its mandate.

How: CAPI came to Baytek with a simple requirement – please take our website into the next century! We took CAPI through our entire process of messaging, planning, design and development – the theme of becoming a hub for the agri-food industry started to emerge, so we set about creating an engaging website that would produce repeat visits with fresh content and interesting ideas. The result is a clean, sharp looking site that is in constant flux with new articles and topical posts.

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Big Jump – New Website Design

Big Jump - Responsive Website Design

Who: BIG JUMP Entertainment is a privately owned, independent, 2D hybrid animation production facility that specializes in the seamless combination of traditional and digital techniques. High fives all around!

How: A long time in development, we are happy to launch the brand new website for BIG JUMP Entertainment – our mantra for the website was to let the content do the talking, and we believe we have achieved that. The site is quick and optimized, allowing the user to delve head-first into the world of BIG JUMP – checking out the latest news and projects, and getting a feel for the crazy work-place atmosphere with the studio tour. Click the link below to hop on the ride!

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