FairTrade Canada – New Website Design

FairTrade Canada - Responsive Design

Who: Fairtrade is a global movement with a strong and active presence in Canada, represented by Fairtrade Canada. Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade fair for farmers and workers. The international Fairtrade system represents the world’s largest and most recognized fair trade system. We are a global organization working to secure a better deal for farmers and workers. The Fairtrade certification system is rigorous, independent, and in-line with best-in-class certification practice.

How: FairTrade Canada approached Baytek with a common goal – they wanted to take back control of their web presence, but still have a cutting edge design. Simply put, they needed an open-source content management system (WordPress in this instance), but custom designed and developed to ensure their brand was being shown in the best light. Luckily, that is something we feel we do very well at Baytek. Our initial session was part discovery and part strategy – we learnt everything we could about FairTrade and their target audiences, and took all that knowledge into the website plan. We built the hierarchy of the information architecture from FairTrade’s project goals and marrying that with the needs of their users. With the strategy in hand, we set about creating a beautiful, responsive web design full of amazing content. We’re excited to share this new website to the rest of Canada and beyond!

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WiN Canada – Rebrand and New Website

WiN Canada - Responsive Website Design

Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry.

How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and web presence. It was an interesting project to take on, as while they are part of a global organization (Women in Nuclear Global), they had the autonomy to create their own brand’s look and feel. The first item on the agenda was to have a discovery session, which involved most of the board, and then that was summarized in the discovery document. Our design team took this blueprint and ran it with it – creating an exciting, bold direction for the brand that felt unique yet appropriate. This was then taken into the website, using the brand’s colour palette and image treatment as a focal point.

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WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Logo Design

Friends of the Canadian War Museum – New Website

FCWM - Responsive Website Design

Who: The Friends of the Canadian War Museum (FCWM) was established to promote, support and assist the Canadian War Museum with the view to educating present and future generations of Canadians on Canada’s military heritage, preserving historical artifacts, promoting research and encouraging future generations to reflect on past sacrifices.

How: The Friends were at crossroads with their website. Like so many, its purpose had expanded and expanded over the years, until it wasn’t really fit for purpose. The now dated design did not help either. So they contacted us to take a fresh look at their web presence, and see where we could take it. We started by having an in depth discovery session with all the stakeholders, which took place at the Canadian War Museum itself. This enabled us to figure out what their goals were, and how that fitted in with what their users wanted to accomplish on the site. This culminated in an engaging website, full of interactivity and history. The Friends were thrilled with the results:

Our Charitable organization was in need of a more user friendly and dynamic website. Our knowledge of how to develop this site was limited and we were looking for a strong local company that could guide us through this process. We could not be more pleased with the outcome. The website is beautiful and just what we envisioned.
During the process we had many unseen obstacles for Sebastien and he handled them like a pro. The Training was very thorough and the WordPress format easy to understand. We would highly recommend Baytek for your website needs.

Robert Argent
Director

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Critical Care Services Ontario – New Website

CCSO - Responsive Website Design

Who: Established in 2005, Critical Care Services Ontario (CCSO) is the managing body responsible for the overall program implementation of initiatives of the Critical Care Strategy. Its work is the result of an ongoing collaboration between critical care health care providers, hospital administrators, officials from the Ministry of Health and other health system partners.

How: CCSO approached Baytek for a complete refresh of their website presence. With multiple stakeholders involved, it was important to get everyone’s perspective to ensure we delivered an engaging website experience for all users. We set up interviews and sessions, all of which culminated in the discovery document. This blueprint enabled our website design team to put themselves in the minds of the users and create a beautiful, yet functioning website.

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Davidson Houle Allen LLP – New Brand and Website

Davidson Houle Allen LLP - Website Design

Who: Davidson Houle Allen (DHA) LLP is a boutique condominium law firm established in 2017, providing a range of legal services to over 800 condominium corporations throughout Eastern Ontario.

How: Our goal for the logo was to create something simple, memorable and appropriate, yet unique within the industry. We wanted to somehow represent DHA’s approach to conflict and resolution, and subtly hint at the niche in which they practice. We needed to ensure the DHA acronym would still be legible though, as this was a goal from the outset and the issue with the previous logo. As the letters DHA can not be combined due to their inherent shape, we built a bridge to link them all together, in doing so creating a sense of structure and landscape. We paired the acronym with a modern sans serif font to further ensure legibility, and provided an alternative version for small size applications where the full name must be read.

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DHA - Stationery Design DHA - Foil Stamp

CSTGA – New Brand and Website

CSTGA - Responsive Design

Who: The Canadian Secure Token – Governance Authority (CST-GA) is the national governance authority tasked to ensure the successful and effective deployment of the STIR/SHAKEN governance framework in Canada, to enable carriers to provide consumers with a measure of trust in caller ID.

How: For the logo mark, we wanted to created an abstract design that represented in some way what the organization stands for. In that respect, we chose the symbol of a shield to represent security – this can be found in the negative space of the mark. Secondly, we wanted something to surround the shield that would represent the governance authority – these are the repeating abstract shapes that make up the design. They also represent positive forward motion and a synergy of communication. The Canadian aspect is represented using the colour red. The website design followed the established brand with a simple yet modern user experience, with custom built infographics.

Sincere thanks to you and the Baytek team for the design, development and delivery of our new website and member portal, we are delighted! From the discovery stage through to deployment it was clear that Baytek were invested in delivering a product that reflected our organization. The team at Baytek translated our message into a professional and engaging web design as well as a well-organized, intuitive member portal. We look forward to continuing our relationship and wouldn’t hesitate to recommend Baytek to other small businesses.

Marian Hearn
Executive Director

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CSTGA - Branding CSTGA - Stationery Design

Gloucester Fine Foods – New Rebrand and Website

Gloucester Fine Foods - Responsive Design

Who: Established in 2002, Gloucester Fine Foods (GFF) is a customer-focused food distribution company. Based in Ottawa, Ontario, Gloucester Fine Foods serves in and between the Toronto and Montreal metropolitan areas with a guaranteed three day delivery turnaround. With a well-earned reputation of reliability, variety and competitive pricing, Gloucester Fine Foods’ long-lasting customer relationships include hundreds of retailers from independent delicatessens to corporately-owned grocery stores.

How: We were excited when GFF approached us for a rebranding and website design exercise – a unique company in a unique industry. The aim for the logo mark was to create an abstract, memorable design that would represent everything that GFF stands for. We used the idea of the circle as a basis (circle of life, circulation of food), and built a G made of several lines (roads, distribution), and added a feeling of a horizon and distance. All these shapes combine to give a feeling of a friendly company with an ecological outlook. We used a green colour palette to emphasize freshness, cleanliness and the environment. The accompanying word mark speaks of high quality, with an impactful font that is clear and easy to read at any distance.

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Gloucester Fine Foods - Branding Gloucester Fine Foods - Branding

CLNPC – New Website

CLNPC - Responsive Design

Who: Established in 1997 at the direction of the Canadian Radio-television and Telecommunications Commission (CRTC), the Canadian Local Number Portability Consortium (CLNPC) is an organization wholly owned by more than 60 local exchange and wireless carriers in Canada. Local Number Portability (LNP) permits landline and wireless subscribers to retain their telephone number(s) when they change service providers.

How: Almost 10 years ago, CLNPC approached Baytek to create a new brand identity and some marketing collateral. A decade later, we got the chance to refresh their web presence. So utilizing the brand we created, we set about designing a modern, clean website design that spoke to all their target audiences. The result is a simple, yet stunning WordPress website design that not only looks great on desktop, but is responsive and so looks amazing on mobile and tablet too.

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Deslaurier Custom Cabinets – New Website

Deslaurier Custom Cabinets - New Responsive Website Design

Who: Established in 1979, Deslaurier Custom Cabinets (Deslaurier) specializes in the design, manufacturing, installation and servicing of high-end, custom kitchen and bathroom cabinetry and custom millwork. Deslaurier’s main showroom is located in Ottawa, Ontario.

How: Deslaurier came to Baytek in need of a complete refresh of their web presence. The idea was to create an interactive area to display their stunning kitchen and bathroom cabinetry – and so the showcase was born. As the central focus of the website, the showcase allows a user to filter every Deslaurier project to display exactly what they are looking for – by cabinet type, colour, style and even by designer. Users can even use the Pinterest button to pin the photos to their board.

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Fertilizer Canada – New Website

Fertilizer Canada - New Responsive Website Design

Who: Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada’s economy, contributing over $23 billion annually and employs 76,000 workers throughout the supply chain.

How: Fertilizer Canada are a long-standing client of Baytek’s, so when the time came for the website refresh we were excited to not only continue the relationship, but really try and push the boat out on the design and user experience. As one of the larger websites in our portfolio, we also spent the time to really work on a re-organization of the content that made sense for the target audiences. The result is a dynamic and engaging website design that works for all users – from the public, to policy-makers to the members themselves.

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