Canadian Electricity Association – New Website Design

Canadian Electricity Association - Website Design

Who: Canadian Electricity Association (CEA) members generate, transmit, and distribute electrical energy to industrial, commercial, residential, and institutional customers across Canada. Members include integrated electric utilities, independent power producers, transmission and distribution companies, power marketers, manufacturers and suppliers of materials, technology, and services that keep the industry running smoothly.

How: Our client said it best in a tweet:

That’s right – 624 pages, 4 sites, 14 weeks. It was a large undertaking, but we did it! Amazing work by our team to get it done on time and on budget. The final result is a beautiful visually-appealing site with tons of functionality, including an e-commerce platform.

“Baytek turned a daunting website rebuild into a beautiful final product on time and on budget. We weaved 624 pages on four separate sites into one modern, navigable, stunning site. The people are knowledgeable and supportive. The processes from beginning to end are designed to be easy and goal-driven. The ongoing support has been excellent. Baytek was able to take our unique needs, consider our diverse membership, and deliver a site that delivers on all our goals. Sebastien, Jim, Chad and the whole team at Baytek, I look forward to working with you again.”

Margaux Stastny
Director of Communications

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Dow’s Lake Dental – New Brand and Website Launch

Dow's Lake Dental Logo

Who: Dow’s Lake Dental is a new dental practice established by Dr. Haissam Dahan and Dr. El-Hawary, both graduates of the renowned McGill University dental program. With a combined experience of over 18 years of professional practice, Dr. Dahan and Dr. El-Hawary look forward to serving the downtown Ottawa area with compassion, convenience and efficiency. Utilizing the latest dental technology and techniques, Dow’s Lake Dental is proud to offer a variety of family, cosmetic and sedation/TMJ services. Conveniently located in the heart of Little Italy, the practice boasts easy access by bus, O-Train, bike and plenty of street parking for those travelling by car. With convenient opening hours, direct billing to insurance companies, walk-ins welcome and service in English/French/Arabic, there’s never been a better time to show your smile!

How: Dow’s Lake Dental, as a brand new clinic, needed everything – a brand, direct mail ads, exterior sign designs and a website. Luckily they found us and it was a perfect fit! For the logo, we created a unique mark that was fresh, fun and simple, coupled with a modern font that was clinical yet approachable. The colour scheme was also of utmost importance, to not only use the familiarity of the medical/dental blue and green, but to use shades that are fresh, modern and speak to the key audiences. The idea behind the logo is to present a dental practice, but with a unique twist. With the tulip representing DLD’s unique twist (atmosphere and personality), we grounded it with the use of the tooth to highlight exactly what DLD do – so one can look at the whole logo and it be automatically recognizable and obvious. Constructing the whole logo mark from circles meant there was a perfect symmetry to the logo, and at the same time a beautiful simplicity.

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FCR – New Website Design

FCR Responsive Website Design

Who: Founded in 1991 by Bernie Freelandt, George Caldwell and Edwin Reilly, FCR has become a resource that helps entrepreneurs and organizational decision makers build better businesses and grow their entrepreneurial opportunities in Northern Ontario. At FCR, they are dedicated to encouraging organizations in their growth. They realize that as your business matures, it will need to grow.

How: As the largest Chartered Accountants firm in Northern Ontario, FCR required a web design that really matched their reputation. Using custom photography of their team, we created a very visual site with a full screen experience for the user. The result is a beautiful design with pertinent and useful content, aimed at their key audiences.

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Data Expedition – New Rebrand and Website Launch

Data Expedition Logo

Who: Data Expedition, Inc.® (DEI®) is the creator of the world’s first and only high-performance file transfer software that is completely free of legacy transport bottlenecks and vulnerabilities. Since 2000, DEI has been providing high-performance data transport solutions to the world’s largest companies across nearly every industry and continent, including media and entertainment, health care, legal, military, and oil and gas. The company’s patented MTP™/IP technology uses unique flow-control and error recovery algorithms to achieve high network efficiency across all IP networks. Companies using DEI’s solutions achieve the fastest, most reliable, and most secure data transport available at a fraction of the cost to our nearest competitor.

How: Data Expedition, Inc. came to Baytek in need of a complete brand refresh and a new product website. With little to no branding before, Baytek built the brand from the ground up. The logo mark itself represents data and fast movement, using the upwards facing arrow and 3D box look to create this feeling. The colour palette draws inspiration from exploration and travel – the different horizons give the feeling of time passing, and using gradients we have recreated this emotion. For the word mark, we modified the first four characters of ‘Expedition’ to give it a unique look and mimic the logo mark. The lines of the E and the arrow created from X enhance the feeling of speed and moving forward. The CloudDat website is a WordPress based site that is fast, dynamic and beautiful.

Data Expedition - Website Design

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La-Z-Boy – New Website Design

La-Z-Boy - Website Design

Who: La-Z-Boy are a company that doesn’t need much introduction. They are all about comfort, convenience and style. The Ottawa and Kingston stores needed a better web presence, along with a new booking system to allow customers to book time with a design consultant.

How: Baytek created a custom, unique web design from the ground up. Taking advantage of La-Z-Boy’s huge bank of incredible photography, the decision was made to make the website an extremely visual experience, showing off the array of furniture on offer. The end result, is a visually appealing, functional website that looks just as good on mobile as it does on desktop.

“Have been with Baytek for a number of years with a simple page site, and just recently re-launched our entire site with a new design, and several marketing integration elements.  Sebastien, Chad and the rest of the team were great to work with and always focused on finding solutions to problems while keeping the design consistent.  Has been a pleasure working with their team.”

David Maxwell
Ottawa & Kingston La-Z-Boy Owner

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Intrinsec – New Rebrand and Website Design

Intrinsec - Logo Design

Who: Intrinsec is the leading training provider for security-focused individuals, teams, and organizations alike in the United States and Canada. The educational services we provide—whether that’s training, content development or consultation—all share one purpose; to guide our customers through the ever-changing world of information security, and to equip them with the knowledge and skills necessary to foster professional growth. Founded in 2010, Intrinsec Security Inc. is headquartered in Ottawa, ON (CAN), with additional operations in Herndon, VA (USA).

How: Baytek took Intrinsec through our full branding and web process including key messaging, logo design and website design and development. Establishing first the tagline of ‘Secure your potential’, we based the branding around the idea of connected technologies and people, and how developing your skill-set in cyber-security can lead to greater opportunities for individuals and for companies themselves. Having completed the branding, we followed through on the website and various other applications such as the background videos and video bumpers. The website itself is a combination of a well-thought out marketing website, with an easy to navigate course selection process, complete with an e-commerce platform. The custom development also included a built-in timed quiz for students to test their mettle.

Intrinsec - Responsive Website Design

“Seb and his team did an amazing job of developing our new brand and website. I found Baytek to be highly professional and kept a complicated project on track by maintaining continuous contact and availability with our team. There is a very fine line between a nice looking website and a functional one; I believe Baytek hits the mark on both. I would recommend them to anyone who needs a well thought-out and well executed web presence.”

Graham Thompson
CEO

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Espial – New Website Design

Espial - Responsive Website Design

Who: Espial help video service providers achieve ‘Web-speed’ innovation with their flexible, open, cloud software leveraging RDK and HTML5 technologies. With customers spanning six continents, Espial is headquartered in Ottawa, Canada, has R&D centers in Seattle, Montreal, Silicon Valley, Cambridge, and Lisbon, and sales/support offices in N. America, Europe and Asia.

How: Espial create engaging and immersive video experiences for their clients, so it felt only natural to pursue a video driven website. Using the latest design and navigation techniques, Baytek was able to achieve a fast, dynamic website that takes the user on a journey of discovery – finding out where Espial came from, where they are, and where their future lies.

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ICOR Technology – New Website Design

ICOR Technology - Responsive Website Design

Who: Strongly customer-focused and solutions-oriented, ICOR Technology has earned the confidence of civilian law enforcement agencies worldwide. ICOR robots are used in more than 30 countries and have even become the national training standard in some police training programs.

How: As a company that sells their products to organizations across the globe, ICOR required a website that is a true testament to their brand and showcases the power and precision of their robots. It also meant we needed to develop a multi-lingual website so they could converse with many nationalities across their customer-base – the languages include English, French, Spanish and Arabic. In the end we developed a beautiful, responsive website design that is in tune with their target audiences. Check out the new website design or learn more about the project using the links below.

“Sebastien was amazing to work with. Very flexible, accommodating, and understanding towards our website needs. Amazing customer service during and post-launch. Would definitely recommend to others.”

Alex Clay
Products & Services Manager

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Multiview – New Rebrand and Website Design

Multiview - Logo Design

Who: Founded in 1990, Multiview provides powerful, easy-to-use financial applications to firms across North America. Their flagship product, Multiview Financials, is simple enough for a single accountant, yet powerful enough for a large finance department in a global enterprise. Real-time information and reporting, in-product analytics and cloud-based options are just a few of the features that make Multiview Financials the most compelling product suite in the industry.

How: Baytek was hired to rebrand Multiview in early 2016, and we’re really excited to now be launching their new brand and website. Being such a large company with a huge user base across North America, we understood the responsibility of taking on such a rebrand. Using our trusted process of in-depth research and analysis, iterative logo design and development, and cutting edge website design, we couldn’t be happier with the results – and more importantly, so is the client. See the glowing review below.

Multiview - Responsive Website Design

Previous Website and Logo

Multiview - Old Website and Logo Design

“Deciding between the multitude of choices and options for your new corporate website can be a daunting task. Thankfully, we came across Baytek. Baytek made it easy. Baytek rebranded our logo and designed our new website. From the initial meetings we felt that they understood us, our business, and our objectives. Working with Baytek felt like an extension of our company instead of a dealing with an outside organization. Throughout the entire process, the team at Baytek was professional and creatively brilliant. The finished product was modern, polished, and stunningly beautiful. Look no further than Baytek for all of your branding and website design needs.”

Jamil El Ghazal
Manager, Technology Services

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PBC Group – New Rebrand and Website Design

PBC Group - Logo Design

Who: PBC Group started in 1956 when Peris Bouzanis began to construct housing for CMHC in Ottawa – swiftly branching out into virtually every sector of the construction industry. In 1985, Peris’s son Paul Bouzanis took over and refocused PBC Group to specialize in project development and construction management. He also developed investment and asset management divisions of the company, which are a product of PBC’s development experience over the last 30 years. PBC Group’s focus is now to service our institutional clients’ real estate investment needs.

How: Baytek rebuilt PBC’s brand from the ground up – including key messaging, logo design and website design. The colour scheme we chose is a classy, modern palette aimed at the target audiences. We used monochromatic colours for the primary scheme to help give the idea of style, subtlety and understated elegance. Using the three shades of the Cool Gray in the logo mark meant we could simulate a steely metal look, which gives the feeling of sturdy structures. The logo mark itself combines a number of ideas – the idea of structure, paths and bar charts, all combining to create a solid mark and a general feeling of what PBC Group are about. The website followed PBC’s sense of a personal touch, combining unique imagery and dynamic font styling to give the user an interesting yet informative experience.

PBC Group - Website Design

“We approached Baytek to help us redevelop our logo and website. Not knowing exactly what it was that we were looking for, we relied heavily on Sebastien and Jim to guide us, and we could not be more pleased with the results.

From the very beginning, they asked all the right questions – gaining a clear understanding of our company, our people and our audience – and from there, the entire process was seamless. At every stage of the project, they made themselves available to us, providing great insight and thoughtfully answering every question. The collaboration between our team and theirs has resulted in a logo and website that we are very proud of and the feedback we have received since has been overwhelmingly positive.

Overall, our experience with Baytek was excellent. Their team is professional, knowledgeable, and reliable, and we look forward to working with them in the many years to come.”

Paul Bouzanis
President & CEO

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