Who: Ottawa Baffin Nunavut Health Services (OBNHS) is a not-for-profit organization that coordinates specialist and tertiary health care for residents of the Qikiqtaaluk (Baffin) Region of Nunavut referred to Ottawa for treatment. Utilizing a broad network of healthcare providers, OBNHS offers nursing case management, appointment scheduling and interpretation services, while also coordinating specialized medical clinics in Iqaluit. OBNHS’s goal is to continue to offer the region equal access to health care, while providing a seamless experience for patients from arrival for diagnosis to their return home.
How: OBNHS required a complete refresh of their web presence – something that effectively spoke to not only their patients but also to healthcare providers. After key messaging and web planning sessions, Baytek took the lead to create a modern and responsive website design – simple lines and fresh, clean photography choices have helped push OBNHS into the modern web era.
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Who: Carefirst Solutions is a new social enterprise management consulting firm that was established as a subsidiary of Carefirst Foundation. Their mandate is to promote excellence and innovation in the non-profit-health sector through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement.
How: As an organization operating in the health space, Carefirst Solutions’ philosophy is to promote excellence and innovation in the industry through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement. We wanted to reflect this in the brand and the website. The idea of connections and systems are seen in the logo mark, and the website itself pushes the boundaries of design in the health sector. The colour palette was chosen to represent the compassion and understanding that Carefirst Solutions brings to the table.
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Who: HealthPlus allows you to make claims as a deductible business expense while providing customizable benefits for yourself and your dependents, and to your employees and their dependents. HealthPlus is built to be flexible – it can be your only plan or supplement your existing plan.
How: Baytek was hired to completely refresh the HealthPlus brand, and develop a custom website and claims management platform. The site is completely responsive, including the administrative platform. The result is a modern rebranding and a beautiful web design.
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Deprescribing.org is a new initiative by the Bruyere Research Institute to support health care providers and patients in reducing or stopping medications that may be harmful or no longer needed. Baytek was brought in to create key messages, a new identity, print materials and a responsive website.
Our ultimate goal was to achieve an abstract shape that had its grounding in something related to deprescribing (a pill). However, we didn’t want the final logo mark to be too literal, because the issue in hand can be a sensitive topic. Anything too obvious could have potential negative connotations. The final shape exudes a sense of calmness and regeneration, and leaves the audience with a positive feeling.
The deprescribing.org project was unique in the respect that it not only did it need to cater to doctors and physicians, but also to the patients themselves. This meant a very careful and deliberate balance was needed for the design of the website – using custom iconography and unique photography treatment, the result is a beautiful, user-friendly website for all ages.
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Who: The scope of the Provincial Council for Maternal and Child Health (PCMCH) is secondary, tertiary and quaternary services, delivered in both community and hospital settings and includes responding to the needs of marginalized and vulnerable communities across Ontario. The work of the Council reflects the importance of relationships among providers and organizations across the continuum of care.
“In 2015, we had a pleasure of working with Baytek on the redesign of our website and social media channels. In addition to tight deadlines we had many complex design and functionality requests. Baytek’s communication and response time was excellent and they welcomed our input and patiently heard all our concerns or recommendations. Implementation was smooth, including the responses to some of the inevitable course corrections required in every project. Baytek team showed us many draft layouts, rebuilt the ideas based on our input, and combined our ideas with their professionalism to create exactly what we were looking for. The final website design and navigation were spot on. Baytek has provided support for our website since go live, and is a valued business partner for the Provincial Council for Maternal and Child Health. I would recommend working with Baytek to everyone, for their quality, creativity and talent, but also their approach to their clients. Special thank you to Sebastien Belley who led the Baytek team throughout this project. During the development process, we were impressed by not only Sebastien’s responsiveness, but his candor as well. He was very up front regarding limitations and concerns, but also offered alternatives. Sebastien’s professionalism, ease in working together on this project, and genuine interest in what our unique needs have been greatly appreciated.”
Anna Bucciarelli, MBA
Senior Project Manager, Provincial Council for Maternal and Child Health
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Mobile traffic to websites is on the rise, as desktop computer use declines. With this, Google is ensuring that it is serving up websites in its results that are tailored to the user’s device. They are calling it Google’s ‘mobilegeddon‘. That means if your website is not responsive, or it does not have a mobile version, it risks falling down the search rankings. We have been proactive with our clients to ensure they still remain relevant on Google by retroactively making their website responsive. One prime example is the recently relaunched BORN Ontario. We worked with our client to ensure we are giving their users the optimum experience no matter what device they are using. Check out the site using the link below, and try it on multiple devices to see the difference!
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Who: BORN is Ontario’s pregnancy, birth and childhood registry and network. By collecting, interpreting, sharing and rigorously protecting critical data about each birth in the province, BORN makes a positive and lasting contribution to the health of mothers, newborns, children and the citizens of Ontario.
Solution: Having outgrown Baytek’s original design, BORN Ontario once again enlisted Baytek’s help in realizing a dynamic, content-rich Website design. Utilizing a new approach to Website navigation, Baytek set about putting the audience first in this Website revamp. From the home-page, the Website is built around several audiences, all of which can either be selected from the home-page slider or the left-side menu. Providing quick links as a guide to the content heavy site was integral to how users would browse the Website and find the information most pertinent to them. Another technique to distill the content was to use ‘accordions’ to keep the pages light, but still contain a lot of information in one place. This approach enables users faster access to the information they are looking for, without having to browse through hundreds of pages.
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MuAnalysis supports clients across the manufacturing value chain with testing and analysis of devices and components.
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The Future of Medical Education in Canada (FMEC) is a comprehensive suite of projects focused on ensuring that Canada’s medical education system continues to meet the changing needs of Canadians, both now and into the future.
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