Who: Imagine you could travel in time, who would you meet? What would life be like? Discover for yourself! Experience Canada’s history “on the ground” at a historic place. On July 6, 2019, Historic Places Day invites you to time travel by visiting historic places across Canada. More than 400 sites are waiting to be discovered − find one near you. Every place, a story: Choose yours.
How: When the National Trust for Canada approached Baytek to completely revamp their website and system, we couldn’t wait to take on the challenge. We created a custom platform on WordPress so historic places could create an entry for their site(s) and enter all its information, photos, videos, social media, events etc., and for the users it allows them to search and filter based on geography and other criteria. Take a spin using the link below and let us know what you think!
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With the huge rise in popularity of smart speakers over the last couple of years (nearly a quarter of US households now own one), signalling a potentially visual-less future, what could the implications be for the web design industry? As we start to turn to Siri, Alexa and Google Assistant for our answers, will we ever need to click, tap or type on a screen again? Well, we can’t predict the future, but we can have an educated guess.
Continue reading “Web Design In The Assistant Age”
Think about how would you describe your company, is it something you see or feel? There is no right or wrong answer when it comes to what kind of imagery to choose for your web site. Web sites have come a long way and having an impactful design can certainly help you achieve your goals.
Illustration is an incredibly versatile tool that often comes in handy to compliment a key message or to simply and clearly get the narrative of your website across. It accomplishes multiple roles; like clarifying and decorating! It permits you to demonstrate a certain element, phrase or section and really pull everything together and add custom flair to set you apart from the competition.
Continue reading “Connecting the dots between your business, illustration & web design”
There are a few different interpretations of what one would consider custom web design, and the same can be said for the self-builder approach. For the purpose of this article I’m going to group services like SquareSpace, Wix and Weebly into the “self-builder” bucket, and “custom” as hiring a web developer to build you a website from scratch.
This is quite a common dilemma for companies and organizations about to undergo a redesign (or in some cases, a first design) of their website. The technology of these self-builders has got to the point where you can put some pretty decent designs together yourself, without much help at all. So why hire a web design agency? Well, there are definitely a good number of things to consider, which I have outlined below when making that decision.
Continue reading “Web Design – When To Go Custom”
This article is about automating the sending of newsletters to your subscribers in a way that will make your work life easier!
Continue reading “Email Newsletter – Set and Forget”
Who: GovStart Canada strives to transform how companies engage with Canadian governments. Through it’s digital platform, GovStart Canada provides SME companies with visibility, accessibility and knowledge of the Government of Canada, the Government of Ontario and the City of Toronto.
How: Capital Hill Group approached Baytek to design and develop a web application that would transform the way SME companies do business in Canada – no small feat, then! We set about designing a modern news feed interface that would be filterable and allow organizations to get the most pertinent and relevant information at their finger tips. We built and designed the mechanism that allows members to subscribe and pay on a monthly recurring basis, as well as the marketing website that sells the idea to firms in Canada. Check out the site and even take a free trial!
“One of the earliest (and best) business decisions we made was to hire Baytek for our website development needs. The Baytek team not only did a fantastic job building a beautiful, intuitive website, they also helped us to improve our audience engagement strategy. We look forward to continuing our working relationship with Sebastien and his great team!”
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It goes without saying that websites have changed from the early days of the internet – not just in terms of design, but also of importance. They have evolved from simple informational companion pieces to an organization’s primary lead generating outlet. But you knew that already – this article is actually about the change in how websites are now being designed with that in mind.
Continue reading “A Content Strategy Approach to Web Design”
In this article I will explain how you can make design/layout/content changes on your site by knowing how your users are actually using your website, rather than by guesswork.
Continue reading “Website Design & User Behaviour – Removing the Guesswork”
OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of agencies will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on.
Continue reading “Branding vs Logo Design”
Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as an independent, non-partisan and not-for-profit corporation in 2004 with an initial grant from the federal government, CAPI is guided by a diverse Board of Directors and an Advisory Committee and works extensively with partners to fulfill its mandate.
How: CAPI came to Baytek with a simple requirement – please take our website into the next century! We took CAPI through our entire process of messaging, planning, design and development – the theme of becoming a hub for the agri-food industry started to emerge, so we set about creating an engaging website that would produce repeat visits with fresh content and interesting ideas. The result is a clean, sharp looking site that is in constant flux with new articles and topical posts.
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