Evolving Youth Care – New Brand and Website Design

EYC - Ottawa Web Design

Who: Evolving Youth Care (EYC) is an established Ottawa-based provider of specialized treatment foster, group and respite programs caring for children and youth from all across Ontario, the North and out-of province with individually unique and complex needs.

How: EYC came to Baytek in need of a brand vision – they had a story, but needed help telling it. We took EYC through our discovery process where we unearthed their core purpose, their brand attributes and target audiences. This allowed us to build up a blueprint for the design team to create a unique brand that spoke to all their core audiences. For the logo mark itself, we created a dynamic, abstract shape that possesses three key ideas. The first is a flower which represents blossoming youth. The second reflects the idea of evolving and growing, with the shape getting fuller as it revolves around the circle (life). The third idea is to show motion and momentum – the idea of progression and positivity. We paired it with an inviting and trusting word-mark, with the colour palette giving a creative, positive and playful feeling. The website carried through on the brand vision, with images of kids and youth in engaging situations, snapshots of real life and close-ups of youthful activities.

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EYC - Logo Design

EYC - Logo Design

EYC - Logo Design

EYC iPhone in Case Mockup

EYC Mens T-Shirt Mockup

EYC Logo - Sign

Genfabco – New Brand and Website Design

Genfabco - Responsive Website Design

Who: Founded in 2002, Genfabco is one of North America’s premier exotic alloys fabricator. They work with an extensive network of expert consultants to solve their customer’s unique challenges.

How: We took Genfabco through our complete brand and web design process. This started with a discovery session, where we met with the founders of the company. Quickly we started to envision a brand that built on their history and experience, but emphasized their use of cutting edge technology. For the logo mark, we wanted to create an abstract design that had elegance and structure. We wanted to use the ‘G’ as the element to bring focus to Genfabco, and make that the feature while building other ideas around it. We can see interwoven pipes and chevrons giving the feeling of positive motion. The overall shape is a hexagon, synonymous with stable structure and fastening. The gold colour of the mark not only represents solid metal but also high quality. Our focus then went to the website, which was the next important phase of the project. We were lucky enough to bring in Marianne Rothbauer to take some fantastic shots of Genfabco’s facilities, which really helped bring the website to life.

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Genfabco - Logo Design

 

Genfabco - Logo Design

Genfabco - Metallic Badge Logo Design

Genfabco - Brushed Metal Logo Design

Genfabco - Website Photography 1

Genfabco - Website Photography 2

Genfabco - Website Photography 3

Genfabco - Website Photography 4

 

Cliffbrake – New Brand and Website Design

Cliffbrake - Responsive Website Design

Who: Cliffbrake is a Regional Group of Companies Inc. affiliate company created by Steve Gordon, the executive Chairman of Regional Group. The purpose of this company (currently known as Gordon Family Investments), is to build wealth for the Gordon family in non-real estate industries including but not limited to, disruptive technologies, renewable energy, precious metals, cryptocurrencies and blockchain technologies.

How: As a long term client of Baytek’s, Regional Group entrusted us for a branding and web design exercise for the Gordon family investment company. With the logo mark, the idea was to use the perspective of looking up to the cliff’s edge, rather showing the side profile (avoiding the “falling off a cliff” concern). Using this perspective, the symbol has an impressive stature. It gives a positive impression, with upwards momentum. The muted colour palette embodies a sense of stability, with the sans-serif word mark doing the same. The website shows off the rest of the brand vision, with mountains conquered and perspectives gained.

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Drain-All – Rebrand and New Website

Drain-All - Responsive Website Design

Who: Established in 1984, Drain-All Ltd. is a family-owned environmental, industrial and plumbing solutions company that supports the industrial, utilities, municipal, institutional, commercial and residential sectors in Ontario and Quebec.

How: Drain-All reached out to Baytek in need of a full brand transformation, including their web and marketing efforts. After an in depth discovery session with the management team, it was clear there was some brand equity to be carried over. As the Drain-All fleet of vehicles are often seen around Ottawa and beyond, it was imperative to have some continuity such as the colour palette and even the focus on the “D” from the name. The consensus was that the existing logo was too complicated, and a simplification was seen as a path forward. With that mandate in hand, the creative team went ahead with their research and started conceptualizing different approaches to refining the “D”. The final design was chosen, and then the spotlight switched to the website, something incredibly important to their new focus on larger industrial clients. The result was a beautiful, engaging website utilizing the amazing custom photography from Marianne Rothbauer.

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Drain-All - Business Cards

Drain-All - People

Drain-All - Logo

Drain-All - T-Shirt

Drain-All - Social Media

WiN Canada – Rebrand and New Website

WiN Canada - Responsive Website Design

Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry.

How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and web presence. It was an interesting project to take on, as while they are part of a global organization (Women in Nuclear Global), they had the autonomy to create their own brand’s look and feel. The first item on the agenda was to have a discovery session, which involved most of the board, and then that was summarized in the discovery document. Our design team took this blueprint and ran it with it – creating an exciting, bold direction for the brand that felt unique yet appropriate. This was then taken into the website, using the brand’s colour palette and image treatment as a focal point.

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WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Logo Design

CSTGA – New Brand and Website

CSTGA - Responsive Design

Who: The Canadian Secure Token – Governance Authority (CST-GA) is the national governance authority tasked to ensure the successful and effective deployment of the STIR/SHAKEN governance framework in Canada, to enable carriers to provide consumers with a measure of trust in caller ID.

How: For the logo mark, we wanted to created an abstract design that represented in some way what the organization stands for. In that respect, we chose the symbol of a shield to represent security – this can be found in the negative space of the mark. Secondly, we wanted something to surround the shield that would represent the governance authority – these are the repeating abstract shapes that make up the design. They also represent positive forward motion and a synergy of communication. The Canadian aspect is represented using the colour red. The website design followed the established brand with a simple yet modern user experience, with custom built infographics.

Sincere thanks to you and the Baytek team for the design, development and delivery of our new website and member portal, we are delighted! From the discovery stage through to deployment it was clear that Baytek were invested in delivering a product that reflected our organization. The team at Baytek translated our message into a professional and engaging web design as well as a well-organized, intuitive member portal. We look forward to continuing our relationship and wouldn’t hesitate to recommend Baytek to other small businesses.

Marian Hearn
Executive Director

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CSTGA - Branding CSTGA - Stationery Design

CLNPC – New Website

CLNPC - Responsive Design

Who: Established in 1997 at the direction of the Canadian Radio-television and Telecommunications Commission (CRTC), the Canadian Local Number Portability Consortium (CLNPC) is an organization wholly owned by more than 60 local exchange and wireless carriers in Canada. Local Number Portability (LNP) permits landline and wireless subscribers to retain their telephone number(s) when they change service providers.

How: Almost 10 years ago, CLNPC approached Baytek to create a new brand identity and some marketing collateral. A decade later, we got the chance to refresh their web presence. So utilizing the brand we created, we set about designing a modern, clean website design that spoke to all their target audiences. The result is a simple, yet stunning WordPress website design that not only looks great on desktop, but is responsive and so looks amazing on mobile and tablet too.

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WaterPower Canada – Rebrand & New Website

WaterPower Canada - Responsive Web Design

Who: Founded in 1998, WaterPower Canada (WPC) is the national trade association dedicated to representing the interests of the waterpower industry. Its 50+ members span the breadth of the sector and include waterpower producers, manufacturers, developers, engineering firms, organizations and individuals. WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada, advocating for the responsible development and use of waterpower to meet our present and future electricity needs in a sustainable manner.

How: WaterPower Canada (formerly HydroPower Canada) approached Baytek with a new name and the need for a new website. The new name meant a chance to completely rebrand the association and help put the industry back into the minds of Canadians – it does, after all, generate more than two-thirds of Canada’s electricity. After a key messaging session, we set about a complete rebranding exercise. The idea was to include more of a Canadian presence to the logo mark, while still retain elements that really defines the industry itself. The result is a modern, unique mark that is simple yet embodies what WaterPower Canada represents.

Working with Baytek was a real pleasure; from the planning phase through to execution, they made sure we could get a hold of them quickly and worked with us with great flexibility to ensure the final product was as we envisioned. The team has great creative ideas, is able to guide teams through sometimes complex decision making while always being pleasant and responsive. Well done!

Anne-Raphaëlle Audouin
President

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WPC Logo Design - Horizontal

WPC Logo Design - Vertical

WPC Logo Design - All Colours

WPC Logo Design - Logo Construction

Raymond EMC – Rebrand & New Website

REMC - Responsive Website Design

Who: Since 1994, Raymond EMC (REMC) has provided government, high tech, military and medical clients with high-quality RF shielded enclosures and anechoic chambers. Throughout, they have built the company’s reputation for delivering extraordinary client service on projects of all sizes. REMC prides itself on being an industry leader in product quality and performance while providing unmatched client care and product support throughout the design, fabrication and installation process. Their dedication to excellence leads to long-term relationships with their customers.

How: REMC came to Baytek with a specific goal in mind – they wanted to further expand into the US market, but they knew their existing brand and website was preventing them from making the push. So, after some discovery and research, we set about modernizing and simplifying the logo identity and brand. This led us to focusing on the R mark and giving it a technology feel – coupled with the modern sans serif font (which we modified), the branding started to take shape. We worked on all of their marketing materials – from advertisements to trade show booths – to further enhance the look and feel of the company. We recently launched their new website to a fantastic reception, and look forward to continue our relationship as a marketing and design partner.

Sebastien and the Baytek team have done an outstanding job for Raymond EMC. Not only have they updated our branding, worked tirelessly to create a new and exciting website, but have taken on even the mundane work of some of our marketing and messaging material. They have equipped us to present an industry leading brand. Highly recommended!

Bruce Alexander
President

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REMC - Logo Design

REMC - Logo Design (Reverse)

REMC - Logo Design (Vertical)

REMC - Logo Design (Construction)

REMC - Logo Design (Font)

REMC - Logo Design (Colours)

REMC - Logo Design (Photography Treatment)

CAPCORP – Rebrand & New Website

CAPCORP Website - Responsive

Who: Founded in 1981, CAPCORP has since become one of Canada’s leading independent financial services companies. Their clients range from large national organizations to the individual investor. Their success is derived from a commitment to developing and maintaining quality, long-standing client relationships. Their  independence allows clients to access products offered by most insurance companies, trust companies, and other financial institutions in Canada. Their longevity attests to our reputation as a solution-driven company offering expert advice and lived experience to business owners across the country.

How: As a long time client of Baytek’s, we knew CAPCORP intimately. Even so, we facilitated a key messaging and strategy session to really understand where CAPCORP wanted to be. From there, we developed a corporate brand and website that allowed them to stand head and shoulders above the competition. As part of the rebrand, we also took all of the corporate photography, including abstract imagery and headshots.

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CAPCORP - Logo Design

CAPCORP - Logo Design Construction

CAPCORP - Logo Sign

CAPCORP - Logo Letterpress

CAPCORP - Photography