HealthPlus – New Brand & Website Launch

HealthPlus Logo

Who: HealthPlus allows you to make claims as a deductible business expense while providing customizable benefits for yourself and your dependents, and to your employees and their dependents. HealthPlus is built to be flexible – it can be your only plan or supplement your existing plan.

How: Baytek was hired to completely refresh the HealthPlus brand, and develop a custom website and claims management platform. The site is completely responsive, including the administrative platform. The result is a modern rebranding and a beautiful web design.

HealthPlus - Website Design

Visit the website | View the case study

Dow’s Lake Dental – New Brand and Website Launch

Dow's Lake Dental Logo

Who: Dow’s Lake Dental is a new dental practice established by Dr. Haissam Dahan and Dr. El-Hawary, both graduates of the renowned McGill University dental program. With a combined experience of over 18 years of professional practice, Dr. Dahan and Dr. El-Hawary look forward to serving the downtown Ottawa area with compassion, convenience and efficiency. Utilizing the latest dental technology and techniques, Dow’s Lake Dental is proud to offer a variety of family, cosmetic and sedation/TMJ services. Conveniently located in the heart of Little Italy, the practice boasts easy access by bus, O-Train, bike and plenty of street parking for those travelling by car. With convenient opening hours, direct billing to insurance companies, walk-ins welcome and service in English/French/Arabic, there’s never been a better time to show your smile!

How: Dow’s Lake Dental, as a brand new clinic, needed everything – a brand, direct mail ads, exterior sign designs and a website. Luckily they found us and it was a perfect fit! For the logo, we created a unique mark that was fresh, fun and simple, coupled with a modern font that was clinical yet approachable. The colour scheme was also of utmost importance, to not only use the familiarity of the medical/dental blue and green, but to use shades that are fresh, modern and speak to the key audiences. The idea behind the logo is to present a dental practice, but with a unique twist. With the tulip representing DLD’s unique twist (atmosphere and personality), we grounded it with the use of the tooth to highlight exactly what DLD do – so one can look at the whole logo and it be automatically recognizable and obvious. Constructing the whole logo mark from circles meant there was a perfect symmetry to the logo, and at the same time a beautiful simplicity.

Visit the website | View the case study

Data Expedition – New Rebrand and Website Launch

Data Expedition Logo

Who: Data Expedition, Inc.® (DEI®) is the creator of the world’s first and only high-performance file transfer software that is completely free of legacy transport bottlenecks and vulnerabilities. Since 2000, DEI has been providing high-performance data transport solutions to the world’s largest companies across nearly every industry and continent, including media and entertainment, health care, legal, military, and oil and gas. The company’s patented MTP™/IP technology uses unique flow-control and error recovery algorithms to achieve high network efficiency across all IP networks. Companies using DEI’s solutions achieve the fastest, most reliable, and most secure data transport available at a fraction of the cost to our nearest competitor.

How: Data Expedition, Inc. came to Baytek in need of a complete brand refresh and a new product website. With little to no branding before, Baytek built the brand from the ground up. The logo mark itself represents data and fast movement, using the upwards facing arrow and 3D box look to create this feeling. The colour palette draws inspiration from exploration and travel – the different horizons give the feeling of time passing, and using gradients we have recreated this emotion. For the word mark, we modified the first four characters of ‘Expedition’ to give it a unique look and mimic the logo mark. The lines of the E and the arrow created from X enhance the feeling of speed and moving forward. The CloudDat website is a WordPress based site that is fast, dynamic and beautiful.

Data Expedition - Website Design

Visit the website | View the case study

Intrinsec – New Rebrand and Website Design

Intrinsec - Logo Design

Who: Intrinsec is the leading training provider for security-focused individuals, teams, and organizations alike in the United States and Canada. The educational services we provide—whether that’s training, content development or consultation—all share one purpose; to guide our customers through the ever-changing world of information security, and to equip them with the knowledge and skills necessary to foster professional growth. Founded in 2010, Intrinsec Security Inc. is headquartered in Ottawa, ON (CAN), with additional operations in Herndon, VA (USA).

How: Baytek took Intrinsec through our full branding and web process including key messaging, logo design and website design and development. Establishing first the tagline of ‘Secure your potential’, we based the branding around the idea of connected technologies and people, and how developing your skill-set in cyber-security can lead to greater opportunities for individuals and for companies themselves. Having completed the branding, we followed through on the website and various other applications such as the background videos and video bumpers. The website itself is a combination of a well-thought out marketing website, with an easy to navigate course selection process, complete with an e-commerce platform. The custom development also included a built-in timed quiz for students to test their mettle.

Intrinsec - Responsive Website Design

“Seb and his team did an amazing job of developing our new brand and website. I found Baytek to be highly professional and kept a complicated project on track by maintaining continuous contact and availability with our team. There is a very fine line between a nice looking website and a functional one; I believe Baytek hits the mark on both. I would recommend them to anyone who needs a well thought-out and well executed web presence.”

Graham Thompson
CEO

Visit the website | View the case study

Multiview – New Rebrand and Website Design

Multiview - Logo Design

Who: Founded in 1990, Multiview provides powerful, easy-to-use financial applications to firms across North America. Their flagship product, Multiview Financials, is simple enough for a single accountant, yet powerful enough for a large finance department in a global enterprise. Real-time information and reporting, in-product analytics and cloud-based options are just a few of the features that make Multiview Financials the most compelling product suite in the industry.

How: Baytek was hired to rebrand Multiview in early 2016, and we’re really excited to now be launching their new brand and website. Being such a large company with a huge user base across North America, we understood the responsibility of taking on such a rebrand. Using our trusted process of in-depth research and analysis, iterative logo design and development, and cutting edge website design, we couldn’t be happier with the results – and more importantly, so is the client. See the glowing review below.

Multiview - Responsive Website Design

Previous Website and Logo

Multiview - Old Website and Logo Design

“Deciding between the multitude of choices and options for your new corporate website can be a daunting task. Thankfully, we came across Baytek. Baytek made it easy. Baytek rebranded our logo and designed our new website. From the initial meetings we felt that they understood us, our business, and our objectives. Working with Baytek felt like an extension of our company instead of a dealing with an outside organization. Throughout the entire process, the team at Baytek was professional and creatively brilliant. The finished product was modern, polished, and stunningly beautiful. Look no further than Baytek for all of your branding and website design needs.”

Jamil El Ghazal
Manager, Technology Services

Visit the website | View the case study

PBC Group – New Rebrand and Website Design

PBC Group - Logo Design

Who: PBC Group started in 1956 when Peris Bouzanis began to construct housing for CMHC in Ottawa – swiftly branching out into virtually every sector of the construction industry. In 1985, Peris’s son Paul Bouzanis took over and refocused PBC Group to specialize in project development and construction management. He also developed investment and asset management divisions of the company, which are a product of PBC’s development experience over the last 30 years. PBC Group’s focus is now to service our institutional clients’ real estate investment needs.

How: Baytek rebuilt PBC’s brand from the ground up – including key messaging, logo design and website design. The colour scheme we chose is a classy, modern palette aimed at the target audiences. We used monochromatic colours for the primary scheme to help give the idea of style, subtlety and understated elegance. Using the three shades of the Cool Gray in the logo mark meant we could simulate a steely metal look, which gives the feeling of sturdy structures. The logo mark itself combines a number of ideas – the idea of structure, paths and bar charts, all combining to create a solid mark and a general feeling of what PBC Group are about. The website followed PBC’s sense of a personal touch, combining unique imagery and dynamic font styling to give the user an interesting yet informative experience.

PBC Group - Website Design

“We approached Baytek to help us redevelop our logo and website. Not knowing exactly what it was that we were looking for, we relied heavily on Sebastien and Jim to guide us, and we could not be more pleased with the results.

From the very beginning, they asked all the right questions – gaining a clear understanding of our company, our people and our audience – and from there, the entire process was seamless. At every stage of the project, they made themselves available to us, providing great insight and thoughtfully answering every question. The collaboration between our team and theirs has resulted in a logo and website that we are very proud of and the feedback we have received since has been overwhelmingly positive.

Overall, our experience with Baytek was excellent. Their team is professional, knowledgeable, and reliable, and we look forward to working with them in the many years to come.”

Paul Bouzanis
President & CEO

Visit the website | View the case study

Branding vs Logo Design

Branding vs Logo Design

OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of design firms will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on.

 

Round 1: Establish your ground

The first step in our branding process is to do a key messaging session with our clients. This helps establish (among other things) key target audiences, points of prides and proof of value statements. This means that when we start the design process we know who we are designing for, what we need to say about the company or organization, and how we’re going to say it. Obviously this doesn’t just inform the logo design, but all marketing materials from the website to print materials and beyond.

 

Round 2: Scope out the opponent

Once the key messaging is established, we use this and the completed client questionnaire to start the design research phase. We want to make sure we understand what the competition is doing, to see if trends are being established but more importantly to ensure we avoid going in a similar direction. There is also a period of more general design research, reviewing past and present design techniques and trends. While we want to create a design that goes beyond a ‘fad’, there is nothing wrong with being informed by what else is currently out there. Industry trends happen for a reason and it would be silly to be oblivious to them.

 

Round 3: A clean strike

Then, and only then, the logo design process begins. Starting on a sketch pad, we go through several iterations, attempting to combine a multitude of concepts and ideas into one simple shape. Something that you could look at for five seconds, then draw it in the next ten from memory. If it’s not that simple, it won’t be memorable. It needs to be memorable.

Once the general concept has been conceived, we move the design into the computer. This is usually done by recreating the drawn design using perfect geometric shapes such as circles and squares – we do this to help keep a sense of synergy, simplicity and symmetry. Now we have created the logo mark, the colour and font research begins. Both need to not only compliment the logo mark, but also speak to the target audiences. This is not something that is taken lightly. Thus begins a process of testing and deliberation.

Branding vs Logo Design - Colour Tests

 

Round 4: Eyes on the prize

The final step in the process is to create the branding vision. Taking everything we have learned so far, we can present the logo design in context. A context that makes sense for the company (we won’t be showing an example of a bus stop ad if you are B2B software company). While I don’t want to delve into all the details (it is our secret sauce after all), our clients receive a true vision piece that gives them the full picture of how we see their brand working across a multitude of mediums, now and into the future.

 

Round 5: KO

In conclusion, branding is the promise – the logo is the vehicle to help deliver that promise. Our philosophy dictates that you need to figure out the promise before a pencil is even picked up. And by the time the design is completed, the answer is so obvious, it has almost drawn itself. This is our process – these are the words we stand by, and what has made us and our clients successful.

 

Jim Hopkins
Creative Director, Baytek

Zestible – Live Website Launch

Zestible Team

The pilot phase is over and Zestible.ca is now live! Congratulations to Val and her team – we can’t wait to start ordering their delicious recipes and ingredient baskets. It was an extremely fun project to work on, and I think you can see that in the branding and the website design. Here’s what Val had to say about working with Baytek on the website portion of the project:

“We hired Baytek to develop a custom e-commerce site for our new food-tech startup. The Baytek team worked very closely with us, guiding us through every step of the design and development phases. They provided guidance, suggestions and advice when needed and always offered perspectives on user experience. We have been very pleased with the quality of their work. Our site, while extremely visually appealing and user-friendly, has specialized functions built into the backend which have increased the efficiency of our operations. I would recommend them to any company looking for custom web developers.”

Val Iannitti
Founder, Zestible

Visit the website | View the case study

NACC – New Rebrand and Website Design

National Airlines Council of Canada - Logo Design

Who: The National Airlines Council of Canada (NACC) is an association intended for all air carriers facing similar regulatory and policy issues. All passenger air carriers are eligible for NACC membership, provided that they hold the certifications and licenses required in our by-laws.

How: Baytek did a complete rebrand of their identity, print materials and bilingual website. The result was a clean, fresh new brand which clearly stated their status as the voice of Canada’s largest airlines. The logo mark for the NACC was created to represent a number of ideas – being a Canadian association, an association advocating for the airline industry, and connecting people across the globe. The Canadian part of the mark is represented by the maple leaf, which is a very common symbol associated with Canada. The airline part is symbolized through the darker part of the logo, and also the negative space in the leaf, creating a plane-like structure. The final part is the line in the leaf, representing connections, a path, a horizon line and a journey.

“It was our first foray into such a project and it quickly became apparent that we were in good hands.  Sebastien, Jim and team provided us with the practical guidance we needed and then let their creative juices go to work. I was particularly impressed with their ability to meet our launch deadline as we headed on the home stretch.  The result is a user-friendly, visually appealing and fantastic website.”

Marc-André O’Rourke
Executive Director, National Airlines Council of Canada

Visit the website | View the case study

Deprescribing.org – New Brand and Website Design

Deprescribing Logo

Deprescribing.org is a new initiative by the Bruyere Research Institute to support health care providers and patients in reducing or stopping medications that may be harmful or no longer needed. Baytek was brought in to create key messages, a new identity, print materials and a responsive website.

Our ultimate goal was to achieve an abstract shape that had its grounding in something related to deprescribing (a pill). However, we didn’t want the final logo mark to be too literal, because the issue in hand can be a sensitive topic. Anything too obvious could have potential negative connotations. The final shape exudes a sense of calmness and regeneration, and leaves the audience with a positive feeling.

The deprescribing.org project was unique in the respect that it not only did it need to cater to doctors and physicians, but also to the patients themselves. This meant a very careful and deliberate balance was needed for the design of the website – using custom iconography and unique photography treatment, the result is a beautiful, user-friendly website for all ages.

View the website | View the case study