Drain-All – Rebrand and New Website

Drain-All - Responsive Website Design

Who: Established in 1984, Drain-All Ltd. is a family-owned environmental, industrial and plumbing solutions company that supports the industrial, utilities, municipal, institutional, commercial and residential sectors in Ontario and Quebec.

How: Drain-All reached out to Baytek in need of a full brand transformation, including their web and marketing efforts. After an in depth discovery session with the management team, it was clear there was some brand equity to be carried over. As the Drain-All fleet of vehicles are often seen around Ottawa and beyond, it was imperative to have some continuity such as the colour palette and even the focus on the “D” from the name. The consensus was that the existing logo was too complicated, and a simplification was seen as a path forward. With that mandate in hand, the creative team went ahead with their research and started conceptualizing different approaches to refining the “D”. The final design was chosen, and then the spotlight switched to the website, something incredibly important to their new focus on larger industrial clients. The result was a beautiful, engaging website utilizing the amazing custom photography from Marianne Rothbauer.

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Drain-All - Business Cards

Drain-All - People

Drain-All - Logo

Drain-All - T-Shirt

Drain-All - Social Media

WiN Canada – Rebrand and New Website

WiN Canada - Responsive Website Design

Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry.

How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and web presence. It was an interesting project to take on, as while they are part of a global organization (Women in Nuclear Global), they had the autonomy to create their own brand’s look and feel. The first item on the agenda was to have a discovery session, which involved most of the board, and then that was summarized in the discovery document. Our design team took this blueprint and ran it with it – creating an exciting, bold direction for the brand that felt unique yet appropriate. This was then taken into the website, using the brand’s colour palette and image treatment as a focal point.

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WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Logo Design

Davidson Houle Allen LLP – New Brand and Website

Davidson Houle Allen LLP - Website Design

Who: Davidson Houle Allen (DHA) LLP is a boutique condominium law firm established in 2017, providing a range of legal services to over 800 condominium corporations throughout Eastern Ontario.

How: Our goal for the logo was to create something simple, memorable and appropriate, yet unique within the industry. We wanted to somehow represent DHA’s approach to conflict and resolution, and subtly hint at the niche in which they practice. We needed to ensure the DHA acronym would still be legible though, as this was a goal from the outset and the issue with the previous logo. As the letters DHA can not be combined due to their inherent shape, we built a bridge to link them all together, in doing so creating a sense of structure and landscape. We paired the acronym with a modern sans serif font to further ensure legibility, and provided an alternative version for small size applications where the full name must be read.

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DHA - Stationery Design DHA - Foil Stamp

CSTGA – New Brand and Website

CSTGA - Responsive Design

Who: The Canadian Secure Token – Governance Authority (CST-GA) is the national governance authority tasked to ensure the successful and effective deployment of the STIR/SHAKEN governance framework in Canada, to enable carriers to provide consumers with a measure of trust in caller ID.

How: For the logo mark, we wanted to created an abstract design that represented in some way what the organization stands for. In that respect, we chose the symbol of a shield to represent security – this can be found in the negative space of the mark. Secondly, we wanted something to surround the shield that would represent the governance authority – these are the repeating abstract shapes that make up the design. They also represent positive forward motion and a synergy of communication. The Canadian aspect is represented using the colour red. The website design followed the established brand with a simple yet modern user experience, with custom built infographics.

Sincere thanks to you and the Baytek team for the design, development and delivery of our new website and member portal, we are delighted! From the discovery stage through to deployment it was clear that Baytek were invested in delivering a product that reflected our organization. The team at Baytek translated our message into a professional and engaging web design as well as a well-organized, intuitive member portal. We look forward to continuing our relationship and wouldn’t hesitate to recommend Baytek to other small businesses.

Marian Hearn
Executive Director

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CSTGA - Branding CSTGA - Stationery Design

Gloucester Fine Foods – New Rebrand and Website

Gloucester Fine Foods - Responsive Design

Who: Established in 2002, Gloucester Fine Foods (GFF) is a customer-focused food distribution company. Based in Ottawa, Ontario, Gloucester Fine Foods serves in and between the Toronto and Montreal metropolitan areas with a guaranteed three day delivery turnaround. With a well-earned reputation of reliability, variety and competitive pricing, Gloucester Fine Foods’ long-lasting customer relationships include hundreds of retailers from independent delicatessens to corporately-owned grocery stores.

How: We were excited when GFF approached us for a rebranding and website design exercise – a unique company in a unique industry. The aim for the logo mark was to create an abstract, memorable design that would represent everything that GFF stands for. We used the idea of the circle as a basis (circle of life, circulation of food), and built a G made of several lines (roads, distribution), and added a feeling of a horizon and distance. All these shapes combine to give a feeling of a friendly company with an ecological outlook. We used a green colour palette to emphasize freshness, cleanliness and the environment. The accompanying word mark speaks of high quality, with an impactful font that is clear and easy to read at any distance.

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Gloucester Fine Foods - Branding Gloucester Fine Foods - Branding

Ballantyne – New Brand and Website

Ballantyne - Responsive Website Design

Who: Ready for occupancy in Winter 2022, Ballantyne is an eight-storey, 110-unit apartment building in located in Greystone Village, in the heart of Old Ottawa East. Nestled in between the Rideau Canal and Rideau River, and surrounded by greenery, it’s an urban oasis for those with an active lifestyle and a sense of adventure. Head downtown for the culture, take a bike ride along the waterfronts of the canal or river, or simply grab a coffee on Main Street, and stroll down the Grande Allée – the options are limitless.

How: As mentioned in the Milieu post, Regional Group came to us needing brands and websites for two new rental apartment buildings that were being developed in Greystone Village, Ottawa. The second building we focused on was Ballantyne – named after James Ballantyne, a special person in the history of Ottawa East. The first port of call was to develop the logo – a timeless, abstract ‘B’ that mimicked the building structure, paired with the serif font Belgium. The brand vision was then compiled, including ideas for photography and how the logo might be applied on the building itself. We then developed the one-page website, using all state-of-the-art renderings and images of potential renters enjoying the area.

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Milieu – New Brand and Website

Milieu - Responsive Website Design

Who: Ready for occupation in Fall 2021, Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village. Bordered by the Rideau Canal and Rideau River, and surrounded by greenery, it’s an urban oasis for those with an active lifestyle and a sense of adventure. Head downtown for the nightlife, zip across the Flora Footbridge to catch a game at TD Place, walk down the Grande Allée,or simply grab a coffee on Main St., the options are limitless.

How: As a long-standing client, Regional Group came to us needing brands and websites for two new rental apartment buildings that were being developed in Greystone Village, Ottawa. The first building we decided to focus on was Milieu – the name reflecting the social environment surrounding the apartment complex. We first developed the logo mark – a modern, abstract ‘M’ that suits the potential clientele, paired with a modified version of the sans serif font Brown. The brand vision was then completed with ideas for photography and how the logo could be applied on the building itself. Then we developed the one-page website that will be used by potential renters to apply for apartments.

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WaterPower Canada – Rebrand & New Website

WaterPower Canada - Responsive Web Design

Who: Founded in 1998, WaterPower Canada (WPC) is the national trade association dedicated to representing the interests of the waterpower industry. Its 50+ members span the breadth of the sector and include waterpower producers, manufacturers, developers, engineering firms, organizations and individuals. WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada, advocating for the responsible development and use of waterpower to meet our present and future electricity needs in a sustainable manner.

How: WaterPower Canada (formerly HydroPower Canada) approached Baytek with a new name and the need for a new website. The new name meant a chance to completely rebrand the association and help put the industry back into the minds of Canadians – it does, after all, generate more than two-thirds of Canada’s electricity. After a key messaging session, we set about a complete rebranding exercise. The idea was to include more of a Canadian presence to the logo mark, while still retain elements that really defines the industry itself. The result is a modern, unique mark that is simple yet embodies what WaterPower Canada represents.

Working with Baytek was a real pleasure; from the planning phase through to execution, they made sure we could get a hold of them quickly and worked with us with great flexibility to ensure the final product was as we envisioned. The team has great creative ideas, is able to guide teams through sometimes complex decision making while always being pleasant and responsive. Well done!

Anne-Raphaëlle Audouin
President

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WPC Logo Design - Horizontal

WPC Logo Design - Vertical

WPC Logo Design - All Colours

WPC Logo Design - Logo Construction

CAPCORP – Rebrand & New Website

CAPCORP Website - Responsive

Who: Founded in 1981, CAPCORP has since become one of Canada’s leading independent financial services companies. Their clients range from large national organizations to the individual investor. Their success is derived from a commitment to developing and maintaining quality, long-standing client relationships. Their  independence allows clients to access products offered by most insurance companies, trust companies, and other financial institutions in Canada. Their longevity attests to our reputation as a solution-driven company offering expert advice and lived experience to business owners across the country.

How: As a long time client of Baytek’s, we knew CAPCORP intimately. Even so, we facilitated a key messaging and strategy session to really understand where CAPCORP wanted to be. From there, we developed a corporate brand and website that allowed them to stand head and shoulders above the competition. As part of the rebrand, we also took all of the corporate photography, including abstract imagery and headshots.

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CAPCORP - Logo Design

CAPCORP - Logo Design Construction

CAPCORP - Logo Sign

CAPCORP - Logo Letterpress

CAPCORP - Photography

Coachman Apartments – Rebrand & New Website

Coachman Website - Responsive

Who: Located within the highly desirable Golden Triangle District of Ottawa, Coachman Apartments offers affordable urban rentals to those looking to experience the downtown-living lifestyle. Bordered by Elgin Street’s restaurants, bars and boutiques to the east, and the picturesque Rideau Canal to the west, the location also boasts parks, nearby transit and historic landmarks such as Parliament Hill and Confederation Park.

How: Beginning with an involved strategy session, we discovered the key audiences for Coachman and built out a brand and website that would engage with them and result in new inquiries. With a focus on elegance, we moved from the image of the coachman to the horse – the beautiful beast that is pulling the coach. Combined with the modern typography and colour palette, we have put together a brand that defines the downtown-living lifestyle.

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Coachman Logo Design - On White

Coachman Logo Design - On Gold

Coachman Logo Design - Building & Window Sign

Coachman Logo Design - Cotton Shirt