Evolving Youth Care – New Brand and Website Design

EYC - Ottawa Web Design

Who: Evolving Youth Care (EYC) is an established Ottawa-based provider of specialized treatment foster, group and respite programs caring for children and youth from all across Ontario, the North and out-of province with individually unique and complex needs.

How: EYC came to Baytek in need of a brand vision – they had a story, but needed help telling it. We took EYC through our discovery process where we unearthed their core purpose, their brand attributes and target audiences. This allowed us to build up a blueprint for the design team to create a unique brand that spoke to all their core audiences. For the logo mark itself, we created a dynamic, abstract shape that possesses three key ideas. The first is a flower which represents blossoming youth. The second reflects the idea of evolving and growing, with the shape getting fuller as it revolves around the circle (life). The third idea is to show motion and momentum – the idea of progression and positivity. We paired it with an inviting and trusting word-mark, with the colour palette giving a creative, positive and playful feeling. The website carried through on the brand vision, with images of kids and youth in engaging situations, snapshots of real life and close-ups of youthful activities.

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EYC - Logo Design

EYC - Logo Design

EYC - Logo Design

EYC iPhone in Case Mockup

EYC Mens T-Shirt Mockup

EYC Logo - Sign

Genfabco – New Brand and Website Design

Genfabco - Responsive Website Design

Who: Founded in 2002, Genfabco is one of North America’s premier exotic alloys fabricator. They work with an extensive network of expert consultants to solve their customer’s unique challenges.

How: We took Genfabco through our complete brand and web design process. This started with a discovery session, where we met with the founders of the company. Quickly we started to envision a brand that built on their history and experience, but emphasized their use of cutting edge technology. For the logo mark, we wanted to create an abstract design that had elegance and structure. We wanted to use the ‘G’ as the element to bring focus to Genfabco, and make that the feature while building other ideas around it. We can see interwoven pipes and chevrons giving the feeling of positive motion. The overall shape is a hexagon, synonymous with stable structure and fastening. The gold colour of the mark not only represents solid metal but also high quality. Our focus then went to the website, which was the next important phase of the project. We were lucky enough to bring in Marianne Rothbauer to take some fantastic shots of Genfabco’s facilities, which really helped bring the website to life.

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Genfabco - Logo Design

 

Genfabco - Logo Design

Genfabco - Metallic Badge Logo Design

Genfabco - Brushed Metal Logo Design

Genfabco - Website Photography 1

Genfabco - Website Photography 2

Genfabco - Website Photography 3

Genfabco - Website Photography 4

 

Cliffbrake – New Brand and Website Design

Cliffbrake - Responsive Website Design

Who: Cliffbrake is a Regional Group of Companies Inc. affiliate company created by Steve Gordon, the executive Chairman of Regional Group. The purpose of this company (currently known as Gordon Family Investments), is to build wealth for the Gordon family in non-real estate industries including but not limited to, disruptive technologies, renewable energy, precious metals, cryptocurrencies and blockchain technologies.

How: As a long term client of Baytek’s, Regional Group entrusted us for a branding and web design exercise for the Gordon family investment company. With the logo mark, the idea was to use the perspective of looking up to the cliff’s edge, rather showing the side profile (avoiding the “falling off a cliff” concern). Using this perspective, the symbol has an impressive stature. It gives a positive impression, with upwards momentum. The muted colour palette embodies a sense of stability, with the sans-serif word mark doing the same. The website shows off the rest of the brand vision, with mountains conquered and perspectives gained.

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Drain-All – Rebrand and New Website

Drain-All - Responsive Website Design

Who: Established in 1984, Drain-All Ltd. is a family-owned environmental, industrial and plumbing solutions company that supports the industrial, utilities, municipal, institutional, commercial and residential sectors in Ontario and Quebec.

How: Drain-All reached out to Baytek in need of a full brand transformation, including their web and marketing efforts. After an in depth discovery session with the management team, it was clear there was some brand equity to be carried over. As the Drain-All fleet of vehicles are often seen around Ottawa and beyond, it was imperative to have some continuity such as the colour palette and even the focus on the “D” from the name. The consensus was that the existing logo was too complicated, and a simplification was seen as a path forward. With that mandate in hand, the creative team went ahead with their research and started conceptualizing different approaches to refining the “D”. The final design was chosen, and then the spotlight switched to the website, something incredibly important to their new focus on larger industrial clients. The result was a beautiful, engaging website utilizing the amazing custom photography from Marianne Rothbauer.

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Drain-All - Business Cards

Drain-All - People

Drain-All - Logo

Drain-All - T-Shirt

Drain-All - Social Media

WiN Canada – Rebrand and New Website

WiN Canada - Responsive Website Design

Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry.

How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and web presence. It was an interesting project to take on, as while they are part of a global organization (Women in Nuclear Global), they had the autonomy to create their own brand’s look and feel. The first item on the agenda was to have a discovery session, which involved most of the board, and then that was summarized in the discovery document. Our design team took this blueprint and ran it with it – creating an exciting, bold direction for the brand that felt unique yet appropriate. This was then taken into the website, using the brand’s colour palette and image treatment as a focal point.

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WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Logo Design

Davidson Houle Allen LLP – New Brand and Website

Davidson Houle Allen LLP - Website Design

Who: Davidson Houle Allen (DHA) LLP is a boutique condominium law firm established in 2017, providing a range of legal services to over 800 condominium corporations throughout Eastern Ontario.

How: Our goal for the logo was to create something simple, memorable and appropriate, yet unique within the industry. We wanted to somehow represent DHA’s approach to conflict and resolution, and subtly hint at the niche in which they practice. We needed to ensure the DHA acronym would still be legible though, as this was a goal from the outset and the issue with the previous logo. As the letters DHA can not be combined due to their inherent shape, we built a bridge to link them all together, in doing so creating a sense of structure and landscape. We paired the acronym with a modern sans serif font to further ensure legibility, and provided an alternative version for small size applications where the full name must be read.

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DHA - Stationery Design DHA - Foil Stamp

CSTGA – New Brand and Website

CSTGA - Responsive Design

Who: The Canadian Secure Token – Governance Authority (CST-GA) is the national governance authority tasked to ensure the successful and effective deployment of the STIR/SHAKEN governance framework in Canada, to enable carriers to provide consumers with a measure of trust in caller ID.

How: For the logo mark, we wanted to created an abstract design that represented in some way what the organization stands for. In that respect, we chose the symbol of a shield to represent security – this can be found in the negative space of the mark. Secondly, we wanted something to surround the shield that would represent the governance authority – these are the repeating abstract shapes that make up the design. They also represent positive forward motion and a synergy of communication. The Canadian aspect is represented using the colour red. The website design followed the established brand with a simple yet modern user experience, with custom built infographics.

Sincere thanks to you and the Baytek team for the design, development and delivery of our new website and member portal, we are delighted! From the discovery stage through to deployment it was clear that Baytek were invested in delivering a product that reflected our organization. The team at Baytek translated our message into a professional and engaging web design as well as a well-organized, intuitive member portal. We look forward to continuing our relationship and wouldn’t hesitate to recommend Baytek to other small businesses.

Marian Hearn
Executive Director

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CSTGA - Branding CSTGA - Stationery Design

Gloucester Fine Foods – New Rebrand and Website

Gloucester Fine Foods - Responsive Design

Who: Established in 2002, Gloucester Fine Foods (GFF) is a customer-focused food distribution company. Based in Ottawa, Ontario, Gloucester Fine Foods serves in and between the Toronto and Montreal metropolitan areas with a guaranteed three day delivery turnaround. With a well-earned reputation of reliability, variety and competitive pricing, Gloucester Fine Foods’ long-lasting customer relationships include hundreds of retailers from independent delicatessens to corporately-owned grocery stores.

How: We were excited when GFF approached us for a rebranding and website design exercise – a unique company in a unique industry. The aim for the logo mark was to create an abstract, memorable design that would represent everything that GFF stands for. We used the idea of the circle as a basis (circle of life, circulation of food), and built a G made of several lines (roads, distribution), and added a feeling of a horizon and distance. All these shapes combine to give a feeling of a friendly company with an ecological outlook. We used a green colour palette to emphasize freshness, cleanliness and the environment. The accompanying word mark speaks of high quality, with an impactful font that is clear and easy to read at any distance.

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Gloucester Fine Foods - Branding Gloucester Fine Foods - Branding

Ballantyne – New Brand and Website

Ballantyne - Responsive Website Design

Who: Ready for occupancy in Winter 2022, Ballantyne is an eight-storey, 110-unit apartment building in located in Greystone Village, in the heart of Old Ottawa East. Nestled in between the Rideau Canal and Rideau River, and surrounded by greenery, it’s an urban oasis for those with an active lifestyle and a sense of adventure. Head downtown for the culture, take a bike ride along the waterfronts of the canal or river, or simply grab a coffee on Main Street, and stroll down the Grande Allée – the options are limitless.

How: As mentioned in the Milieu post, Regional Group came to us needing brands and websites for two new rental apartment buildings that were being developed in Greystone Village, Ottawa. The second building we focused on was Ballantyne – named after James Ballantyne, a special person in the history of Ottawa East. The first port of call was to develop the logo – a timeless, abstract ‘B’ that mimicked the building structure, paired with the serif font Belgium. The brand vision was then compiled, including ideas for photography and how the logo might be applied on the building itself. We then developed the one-page website, using all state-of-the-art renderings and images of potential renters enjoying the area.

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Milieu – New Brand and Website

Milieu - Responsive Website Design

Who: Ready for occupation in Fall 2021, Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village. Bordered by the Rideau Canal and Rideau River, and surrounded by greenery, it’s an urban oasis for those with an active lifestyle and a sense of adventure. Head downtown for the nightlife, zip across the Flora Footbridge to catch a game at TD Place, walk down the Grande Allée,or simply grab a coffee on Main St., the options are limitless.

How: As a long-standing client, Regional Group came to us needing brands and websites for two new rental apartment buildings that were being developed in Greystone Village, Ottawa. The first building we decided to focus on was Milieu – the name reflecting the social environment surrounding the apartment complex. We first developed the logo mark – a modern, abstract ‘M’ that suits the potential clientele, paired with a modified version of the sans serif font Brown. The brand vision was then completed with ideas for photography and how the logo could be applied on the building itself. Then we developed the one-page website that will be used by potential renters to apply for apartments.

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