MiHR – New Website

Who: The Mining Industry Human Resources Council (MiHR) is an independent, non-profit organization that leads collaboration among mining and exploration companies, organized labour, contractors, educational institutions, industry associations and Indigenous groups to identify and address the human resource and labour market challenges facing the Canadian minerals and metals sector.

How: When the Mining Industry Human Resources Council (MiHR) came to Baytek for a complete overhaul of their web presence, we immediately knew it would be a good fit. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We set about creating a very eye-popping yet professional design, all based around their angular brand guidelines. We started out by mapping out what this would look like, working on prototypes for the system. In the end we delivered a website with over 700 pages and documents.

Visit the website

4R Solution – New Website

Who: The 4R Solution is a Canadian program that will improve agricultural productivity and sustainability for more than 80,000 smallholder farmers (50% women) in developing countries including Ethiopia, Ghana, and Senegal. Smallholder farmers working through their own co-operatives will grow more, nutritious, and marketable crops, benefiting from better agricultural practices, especially fertilizer usage following 4R Nutrient Stewardship (Right Source @ Right Rate, Right Time, Right Place), a science-based fertilizer management program supported by Canada’s fertilizer industry.

How: Fertilizer Canada is a long standing client of Baytek’s. When they approached us with the 4R Solution project, we were very excited to take this to the next level. We designed & developed a custom mini-site that would be accessible to their target audiences across the world. With a focus on creating global impact, Baytek and Fertilizer Canada worked hard to create a useful and engaging website for this project.

Visit the website

Centre for Interpersonal Relationships (CFIR) – New Website

Who: Established in 2010 and with convenient downtown Ottawa and Toronto locations, the Centre for Interpersonal Relationships (CFIR) brings together highly trained mental health clinicians who provide a wide-range of treatment and assessment services to clients of all ages and backgrounds.

How: CFIR approached Baytek to create a complete revamp of their website. We facilitated a key messaging and strategy session to really understand CFIR’s values and approach to their services. We developed a complete website overhaul, which now includes over 100 pages including a therapist database.

Visit the website

NCA – New Website

Who: The National Committee on Accreditation (NCA) is a standing committee of the Federation of Law Societies of Canada. They help Canada’s law societies protect the public interest by making sure that anyone who earned their legal education and training outside of Canada has knowledge of Canadian law similar to that offered by an approved Canadian common law degree program.

How: Federation of Law Societies of Canada (FLSC), an existing client, approached Baytek to design a website for the The National Committee on Accreditation (NCA) to serve as a hub for information and academic training. Stay tuned for the new FLSC website!

Visit the website

Destination Employment (Hotel Association Of Canada) – New Website

Hotel Association Of Canada - Destination Employment - Website Design

Who: The Hotel Association Of Canada and Tourism Canada presents “Destination Employment” – a program that helps newcomers to Canada gain meaningful employment in Canadian hotels, giving them the experience they need to build a successful future in Canada. This initiative is a win-win for both hoteliers and newcomers to Canada. Hoteliers are faced with an existing problem filling the job vacancies they already have, and newcomers to Canada need opportunities to find employment once they settle in Canada.

How: The Hotel Association Of Canada approached Baytek to create a mini-site that would serve both audiences for their new program, “Destination Employment”. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We determined an illustrative and infographic based approach would present a unique and informative experience, so we set about developing a series of illustrations that work to support the content. We developed a custom resources archive to house all their videos and publications. The result is a beautiful, bilingual association website design that works for both potential hotel employees and hoteliers.

Visit the website

WaterPower Canada – Rebrand & New Website

WaterPower Canada - Responsive Web Design

Who: Founded in 1998, WaterPower Canada (WPC) is the national trade association dedicated to representing the interests of the waterpower industry. Its 50+ members span the breadth of the sector and include waterpower producers, manufacturers, developers, engineering firms, organizations and individuals. WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada, advocating for the responsible development and use of waterpower to meet our present and future electricity needs in a sustainable manner.

How: WaterPower Canada (formerly HydroPower Canada) approached Baytek with a new name and the need for a new website. The new name meant a chance to completely rebrand the association and help put the industry back into the minds of Canadians – it does, after all, generate more than two-thirds of Canada’s electricity. After a key messaging session, we set about a complete rebranding exercise. The idea was to include more of a Canadian presence to the logo mark, while still retain elements that really defines the industry itself. The result is a modern, unique mark that is simple yet embodies what WaterPower Canada represents.

Working with Baytek was a real pleasure; from the planning phase through to execution, they made sure we could get a hold of them quickly and worked with us with great flexibility to ensure the final product was as we envisioned. The team has great creative ideas, is able to guide teams through sometimes complex decision making while always being pleasant and responsive. Well done!

Anne-Raphaëlle Audouin
President

Visit the website | Visit the full case study

WPC Logo Design - Horizontal

WPC Logo Design - Vertical

WPC Logo Design - All Colours

WPC Logo Design - Logo Construction

Historic Places Day – New Website

Historic Places Day - Responsive Web Design

Who: Imagine you could travel in time, who would you meet? What would life be like? Discover for yourself! Experience Canada’s history “on the ground” at a historic place. On July 6, 2019, Historic Places Day invites you to time travel by visiting historic places across Canada. More than 400 sites are waiting to be discovered − find one near you. Every place, a story: Choose yours.

How: When the National Trust for Canada approached Baytek to completely revamp their website and system, we couldn’t wait to take on the challenge. We created a custom platform on WordPress so historic places could create an entry for their site(s) and enter all its information, photos, videos, social media, events etc., and for the users it allows them to search and filter based on geography and other criteria. Take a spin using the link below and let us know what you think!

Visit the website

CAPI – New Website Design

CAPI - Responsive Website Design

Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as an independent, non-partisan and not-for-profit corporation in 2004 with an initial grant from the federal government, CAPI is guided by a diverse Board of Directors and an Advisory Committee and works extensively with partners to fulfill its mandate.

How: CAPI came to Baytek with a simple requirement – please take our website into the next century! We took CAPI through our entire process of messaging, planning, design and development – the theme of becoming a hub for the agri-food industry started to emerge, so we set about creating an engaging website that would produce repeat visits with fresh content and interesting ideas. The result is a clean, sharp looking site that is in constant flux with new articles and topical posts.

Visit the website

Canadian Electricity Association – New Website Design

Canadian Electricity Association - Website Design

Who: Canadian Electricity Association (CEA) members generate, transmit, and distribute electrical energy to industrial, commercial, residential, and institutional customers across Canada. Members include integrated electric utilities, independent power producers, transmission and distribution companies, power marketers, manufacturers and suppliers of materials, technology, and services that keep the industry running smoothly.

How: Our client said it best in a tweet:

That’s right – 624 pages, 4 sites, 14 weeks. It was a large undertaking, but we did it! Amazing work by our team to get it done on time and on budget. The final result is a beautiful visually-appealing site with tons of functionality, including an e-commerce platform.

“Baytek turned a daunting website rebuild into a beautiful final product on time and on budget. We weaved 624 pages on four separate sites into one modern, navigable, stunning site. The people are knowledgeable and supportive. The processes from beginning to end are designed to be easy and goal-driven. The ongoing support has been excellent. Baytek was able to take our unique needs, consider our diverse membership, and deliver a site that delivers on all our goals. Sebastien, Jim, Chad and the whole team at Baytek, I look forward to working with you again.”

Margaux Stastny
Director of Communications

Visit the website | View the case study

NACC – New Rebrand and Website Design

National Airlines Council of Canada - Logo Design

Who: The National Airlines Council of Canada (NACC) is an association intended for all air carriers facing similar regulatory and policy issues. All passenger air carriers are eligible for NACC membership, provided that they hold the certifications and licenses required in our by-laws.

How: Baytek did a complete rebrand of their identity, print materials and bilingual website. The result was a clean, fresh new brand which clearly stated their status as the voice of Canada’s largest airlines. The logo mark for the NACC was created to represent a number of ideas – being a Canadian association, an association advocating for the airline industry, and connecting people across the globe. The Canadian part of the mark is represented by the maple leaf, which is a very common symbol associated with Canada. The airline part is symbolized through the darker part of the logo, and also the negative space in the leaf, creating a plane-like structure. The final part is the line in the leaf, representing connections, a path, a horizon line and a journey.

“It was our first foray into such a project and it quickly became apparent that we were in good hands.  Sebastien, Jim and team provided us with the practical guidance we needed and then let their creative juices go to work. I was particularly impressed with their ability to meet our launch deadline as we headed on the home stretch.  The result is a user-friendly, visually appealing and fantastic website.”

Marc-André O’Rourke
Executive Director, National Airlines Council of Canada

Visit the website | View the case study