WiN Canada – Rebrand and New Website

WiN Canada - Responsive Website Design

Who: Established in 2004, Women in Nuclear Canada (WiN Canada) are a non-profit association made up of six chapters that aim to advocate, educate, build networks and promote career interest for the Canadian nuclear industry.

How: WiN Canada came to Baytek in the middle of last year with a need to refresh their brand and web presence. It was an interesting project to take on, as while they are part of a global organization (Women in Nuclear Global), they had the autonomy to create their own brand’s look and feel. The first item on the agenda was to have a discovery session, which involved most of the board, and then that was summarized in the discovery document. Our design team took this blueprint and ran it with it – creating an exciting, bold direction for the brand that felt unique yet appropriate. This was then taken into the website, using the brand’s colour palette and image treatment as a focal point.

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WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Logo Design

WiN Canada - Business Card

WiN Canada - Tote Bag

WiN Canada - Poster

Friends of the Canadian War Museum – New Website

FCWM - Responsive Website Design

Who: The Friends of the Canadian War Museum (FCWM) was established to promote, support and assist the Canadian War Museum with the view to educating present and future generations of Canadians on Canada’s military heritage, preserving historical artifacts, promoting research and encouraging future generations to reflect on past sacrifices.

How: The Friends were at crossroads with their website. Like so many, its purpose had expanded and expanded over the years, until it wasn’t really fit for purpose. The now dated design did not help either. So they contacted us to take a fresh look at their web presence, and see where we could take it. We started by having an in depth discovery session with all the stakeholders, which took place at the Canadian War Museum itself. This enabled us to figure out what their goals were, and how that fitted in with what their users wanted to accomplish on the site. This culminated in an engaging website, full of interactivity and history. The Friends were thrilled with the results:

Our Charitable organization was in need of a more user friendly and dynamic website. Our knowledge of how to develop this site was limited and we were looking for a strong local company that could guide us through this process. We could not be more pleased with the outcome. The website is beautiful and just what we envisioned.
During the process we had many unseen obstacles for Sebastien and he handled them like a pro. The Training was very thorough and the WordPress format easy to understand. We would highly recommend Baytek for your website needs.

Robert Argent
Director

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Critical Care Services Ontario – New Website

CCSO - Responsive Website Design

Who: Established in 2005, Critical Care Services Ontario (CCSO) is the managing body responsible for the overall program implementation of initiatives of the Critical Care Strategy. Its work is the result of an ongoing collaboration between critical care health care providers, hospital administrators, officials from the Ministry of Health and other health system partners.

How: CCSO approached Baytek for a complete refresh of their website presence. With multiple stakeholders involved, it was important to get everyone’s perspective to ensure we delivered an engaging website experience for all users. We set up interviews and sessions, all of which culminated in the discovery document. This blueprint enabled our website design team to put themselves in the minds of the users and create a beautiful, yet functioning website.

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CSTGA – New Brand and Website

CSTGA - Responsive Design

Who: The Canadian Secure Token – Governance Authority (CST-GA) is the national governance authority tasked to ensure the successful and effective deployment of the STIR/SHAKEN governance framework in Canada, to enable carriers to provide consumers with a measure of trust in caller ID.

How: For the logo mark, we wanted to created an abstract design that represented in some way what the organization stands for. In that respect, we chose the symbol of a shield to represent security – this can be found in the negative space of the mark. Secondly, we wanted something to surround the shield that would represent the governance authority – these are the repeating abstract shapes that make up the design. They also represent positive forward motion and a synergy of communication. The Canadian aspect is represented using the colour red. The website design followed the established brand with a simple yet modern user experience, with custom built infographics.

Sincere thanks to you and the Baytek team for the design, development and delivery of our new website and member portal, we are delighted! From the discovery stage through to deployment it was clear that Baytek were invested in delivering a product that reflected our organization. The team at Baytek translated our message into a professional and engaging web design as well as a well-organized, intuitive member portal. We look forward to continuing our relationship and wouldn’t hesitate to recommend Baytek to other small businesses.

Marian Hearn
Executive Director

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CSTGA - Branding CSTGA - Stationery Design

CLNPC – New Website

CLNPC - Responsive Design

Who: Established in 1997 at the direction of the Canadian Radio-television and Telecommunications Commission (CRTC), the Canadian Local Number Portability Consortium (CLNPC) is an organization wholly owned by more than 60 local exchange and wireless carriers in Canada. Local Number Portability (LNP) permits landline and wireless subscribers to retain their telephone number(s) when they change service providers.

How: Almost 10 years ago, CLNPC approached Baytek to create a new brand identity and some marketing collateral. A decade later, we got the chance to refresh their web presence. So utilizing the brand we created, we set about designing a modern, clean website design that spoke to all their target audiences. The result is a simple, yet stunning WordPress website design that not only looks great on desktop, but is responsive and so looks amazing on mobile and tablet too.

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Fertilizer Canada – New Website

Fertilizer Canada - New Responsive Website Design

Who: Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada’s economy, contributing over $23 billion annually and employs 76,000 workers throughout the supply chain.

How: Fertilizer Canada are a long-standing client of Baytek’s, so when the time came for the website refresh we were excited to not only continue the relationship, but really try and push the boat out on the design and user experience. As one of the larger websites in our portfolio, we also spent the time to really work on a re-organization of the content that made sense for the target audiences. The result is a dynamic and engaging website design that works for all users – from the public, to policy-makers to the members themselves.

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MiHR – New Website

Who: The Mining Industry Human Resources Council (MiHR) is an independent, non-profit organization that leads collaboration among mining and exploration companies, organized labour, contractors, educational institutions, industry associations and Indigenous groups to identify and address the human resource and labour market challenges facing the Canadian minerals and metals sector.

How: When the Mining Industry Human Resources Council (MiHR) came to Baytek for a complete overhaul of their web presence, we immediately knew it would be a good fit. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We set about creating a very eye-popping yet professional design, all based around their angular brand guidelines. We started out by mapping out what this would look like, working on prototypes for the system. In the end we delivered a website with over 700 pages and documents.

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4R Solution – New Website

Who: The 4R Solution is a Canadian program that will improve agricultural productivity and sustainability for more than 80,000 smallholder farmers (50% women) in developing countries including Ethiopia, Ghana, and Senegal. Smallholder farmers working through their own co-operatives will grow more, nutritious, and marketable crops, benefiting from better agricultural practices, especially fertilizer usage following 4R Nutrient Stewardship (Right Source @ Right Rate, Right Time, Right Place), a science-based fertilizer management program supported by Canada’s fertilizer industry.

How: Fertilizer Canada is a long standing client of Baytek’s. When they approached us with the 4R Solution project, we were very excited to take this to the next level. We designed & developed a custom mini-site that would be accessible to their target audiences across the world. With a focus on creating global impact, Baytek and Fertilizer Canada worked hard to create a useful and engaging website for this project.

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Centre for Interpersonal Relationships (CFIR) – New Website

Who: Established in 2010 and with convenient downtown Ottawa and Toronto locations, the Centre for Interpersonal Relationships (CFIR) brings together highly trained mental health clinicians who provide a wide-range of treatment and assessment services to clients of all ages and backgrounds.

How: CFIR approached Baytek to create a complete revamp of their website. We facilitated a key messaging and strategy session to really understand CFIR’s values and approach to their services. We developed a complete website overhaul, which now includes over 100 pages including a therapist database.

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NCA – New Website

Who: The National Committee on Accreditation (NCA) is a standing committee of the Federation of Law Societies of Canada. They help Canada’s law societies protect the public interest by making sure that anyone who earned their legal education and training outside of Canada has knowledge of Canadian law similar to that offered by an approved Canadian common law degree program.

How: Federation of Law Societies of Canada (FLSC), an existing client, approached Baytek to design a website for the The National Committee on Accreditation (NCA) to serve as a hub for information and academic training. Stay tuned for the new FLSC website!

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