Destination Employment (Hotel Association Of Canada) – New Website

Hotel Association Of Canada - Destination Employment - Website Design

Who: The Hotel Association Of Canada and Tourism Canada presents “Destination Employment” – a program that helps newcomers to Canada gain meaningful employment in Canadian hotels, giving them the experience they need to build a successful future in Canada. This initiative is a win-win for both hoteliers and newcomers to Canada. Hoteliers are faced with an existing problem filling the job vacancies they already have, and newcomers to Canada need opportunities to find employment once they settle in Canada.

How: The Hotel Association Of Canada approached Baytek to create a mini-site that would serve both audiences for their new program, “Destination Employment”. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We determined an illustrative and infographic based approach would present a unique and informative experience, so we set about developing a series of illustrations that work to support the content. We developed a custom resources archive to house all their videos and publications. The result is a beautiful, bilingual association website design that works for both potential hotel employees and hoteliers.

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WaterPower Canada – Rebrand & New Website

WaterPower Canada - Responsive Web Design

Who: Founded in 1998, WaterPower Canada (WPC) is the national trade association dedicated to representing the interests of the waterpower industry. Its 50+ members span the breadth of the sector and include waterpower producers, manufacturers, developers, engineering firms, organizations and individuals. WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada, advocating for the responsible development and use of waterpower to meet our present and future electricity needs in a sustainable manner.

How: WaterPower Canada (formerly HydroPower Canada) approached Baytek with a new name and the need for a new website. The new name meant a chance to completely rebrand the association and help put the industry back into the minds of Canadians – it does, after all, generate more than two-thirds of Canada’s electricity. After a key messaging session, we set about a complete rebranding exercise. The idea was to include more of a Canadian presence to the logo mark, while still retain elements that really defines the industry itself. The result is a modern, unique mark that is simple yet embodies what WaterPower Canada represents.

Working with Baytek was a real pleasure; from the planning phase through to execution, they made sure we could get a hold of them quickly and worked with us with great flexibility to ensure the final product was as we envisioned. The team has great creative ideas, is able to guide teams through sometimes complex decision making while always being pleasant and responsive. Well done!

Anne-Raphaëlle Audouin
President

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WPC Logo Design - Horizontal

WPC Logo Design - Vertical

WPC Logo Design - All Colours

WPC Logo Design - Logo Construction

Historic Places Day – New Website

Historic Places Day - Responsive Web Design

Who: Imagine you could travel in time, who would you meet? What would life be like? Discover for yourself! Experience Canada’s history “on the ground” at a historic place. On July 6, 2019, Historic Places Day invites you to time travel by visiting historic places across Canada. More than 400 sites are waiting to be discovered − find one near you. Every place, a story: Choose yours.

How: When the National Trust for Canada approached Baytek to completely revamp their website and system, we couldn’t wait to take on the challenge. We created a custom platform on WordPress so historic places could create an entry for their site(s) and enter all its information, photos, videos, social media, events etc., and for the users it allows them to search and filter based on geography and other criteria. Take a spin using the link below and let us know what you think!

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CAPI – New Website Design

CAPI - Responsive Website Design

Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as an independent, non-partisan and not-for-profit corporation in 2004 with an initial grant from the federal government, CAPI is guided by a diverse Board of Directors and an Advisory Committee and works extensively with partners to fulfill its mandate.

How: CAPI came to Baytek with a simple requirement – please take our website into the next century! We took CAPI through our entire process of messaging, planning, design and development – the theme of becoming a hub for the agri-food industry started to emerge, so we set about creating an engaging website that would produce repeat visits with fresh content and interesting ideas. The result is a clean, sharp looking site that is in constant flux with new articles and topical posts.

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Canadian Electricity Association – New Website Design

Canadian Electricity Association - Website Design

Who: Canadian Electricity Association (CEA) members generate, transmit, and distribute electrical energy to industrial, commercial, residential, and institutional customers across Canada. Members include integrated electric utilities, independent power producers, transmission and distribution companies, power marketers, manufacturers and suppliers of materials, technology, and services that keep the industry running smoothly.

How: Our client said it best in a tweet:

That’s right – 624 pages, 4 sites, 14 weeks. It was a large undertaking, but we did it! Amazing work by our team to get it done on time and on budget. The final result is a beautiful visually-appealing site with tons of functionality, including an e-commerce platform.

“Baytek turned a daunting website rebuild into a beautiful final product on time and on budget. We weaved 624 pages on four separate sites into one modern, navigable, stunning site. The people are knowledgeable and supportive. The processes from beginning to end are designed to be easy and goal-driven. The ongoing support has been excellent. Baytek was able to take our unique needs, consider our diverse membership, and deliver a site that delivers on all our goals. Sebastien, Jim, Chad and the whole team at Baytek, I look forward to working with you again.”

Margaux Stastny
Director of Communications

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NACC – New Rebrand and Website Design

National Airlines Council of Canada - Logo Design

Who: The National Airlines Council of Canada (NACC) is an association intended for all air carriers facing similar regulatory and policy issues. All passenger air carriers are eligible for NACC membership, provided that they hold the certifications and licenses required in our by-laws.

How: Baytek did a complete rebrand of their identity, print materials and bilingual website. The result was a clean, fresh new brand which clearly stated their status as the voice of Canada’s largest airlines. The logo mark for the NACC was created to represent a number of ideas – being a Canadian association, an association advocating for the airline industry, and connecting people across the globe. The Canadian part of the mark is represented by the maple leaf, which is a very common symbol associated with Canada. The airline part is symbolized through the darker part of the logo, and also the negative space in the leaf, creating a plane-like structure. The final part is the line in the leaf, representing connections, a path, a horizon line and a journey.

“It was our first foray into such a project and it quickly became apparent that we were in good hands.  Sebastien, Jim and team provided us with the practical guidance we needed and then let their creative juices go to work. I was particularly impressed with their ability to meet our launch deadline as we headed on the home stretch.  The result is a user-friendly, visually appealing and fantastic website.”

Marc-André O’Rourke
Executive Director, National Airlines Council of Canada

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Fertilizer Canada – Website Design

Fertilizer Canada Website

Who: Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada’s economy, contributing over $12 billion annually and 12,000 jobs. The association is committed to supporting the fertilizer industry with innovative research and programming, while advocating sustainability, stewardship, safety and security through standards and Codes of Practice. As the foundation of Canada’s agri-food sector, Fertilizer Canada continues to make changes that positively impact the environment, the economy, and the social fabrics of Canadian life.

“Our association has been working with Baytek for over a decade. Most recently, we went through a rebranding exercise. During this critical point of growth and transformation, we relied on Baytek’s expertise to create a cohesive public profile as we amalgamated nine market-facing profiles to a singular unified identity as Fertilizer Canada. The undertaking of this project was intricate and detail oriented. Even with a short time sensitive deadline, Baytek ensured the success of the launch of the new identity across multifaceted platforms, including our marketing efforts and online infrastructure. As we continue to launch the new identity, we look forward to leveraging the partnership with Baytek to continue building brand equity.”

Elizabeth Smith
Manager, Communications – Fertilizer Canada

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Federation of Law Societies of Canada – New Website Design

Featured Project - The Federation of Law Societies of Canada

Who: Every lawyer in Canada and notary in Quebec is required by law to be a member of a law society and to be governed by its rules. Canada’s 14 provincial and territorial law societies govern Canada’s 100,000 lawyers, Quebec’s 4,000 notaries and Ontario’s 6,000 paralegals in the public interest. The Federation of Law Societies of Canada (FLSC) is their national coordinating body.

How: Having been partnered with FLSC for almost 5 years, Baytek was looking forward to extending this relationship even further. In order to bring the FLSC’s website into the next generation, a responsive design was deemed imperative. Web architecture was developed and wireframes were designed – the result being a streamlined site plan that would make sense to their users. Upon the completion of the site plan, mock-ups were designed at several breakpoints in order to the design the optimum experience no matter which device the user is on. From there, the mock-ups were developed in a beautiful, clean responsive web design, sitting upon the WordPress platform.

“In each case Baytek met or surpassed the specifications required, often taking the initiative to suggest innovative solutions to what were traditional problems for the Federation.”

Bob Linney
Director of Communications, Federation of Law Societies Canada.

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Nutrients For Life – New Website

Nutrients For Life

Who: In 2008, Canadian Fertilizer Institute founded Nutrients for Life Foundation Canada. Today, it is a registered Canadian charitable organization made up of educators, community groups, scientists and representatives from the agricultural sector, including farmers, agri-retailers and members of the fertilizer industry. Together we produce and distribute educational materials on soil science and agricultural sustainability. Our goal is to help Canadians better understand how nutrients increase the health and quality of our soil, improve production of nutritious foods and preserve green spaces.

How: Nutrients For Life is aimed at students and teachers – so the challenge was making a site that was fun yet informative. Using all of Baytek’s web design nous, a unique, colourful site was born – through interesting lay-outs and large photography, the mission and vision of Nutrients For Life is displayed in full colour. As a long-standing partner, Baytek will continue to work with Nutrients For Life to improve the site at every opportunity – whether that’s adding further functionality or simply updating the graphics and images.

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Canadian Evaluation Society – New Brand and Website

CES

Who: The Canadian Evaluation Society (CES) is dedicated to the advancement of evaluation theory and practice. We promote leadership, knowledge, advocacy, and professional development.

Solution: With thousands of members, CES has a wide reach across Canada. It also had an established logo, but one that was perhaps looking a bit dated. So in order to continue the brand’s legacy, Baytek decided to modernize the logo mark and take it one step further. Using clean lines and a modern font, the design became an extension of the brand while still including the bilingual nature of the organization. The Website itself was a whole story to itself – using a Drupal back-end, Baytek worked closely with CES in providing them a modern, dynamic and responsive design, one that offered their members a visually appealing and user-friendly experience.

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CES

CES Business Cards