Davidson Houle Allen LLP – New Brand and Website

Davidson Houle Allen LLP - Website Design

Who: Davidson Houle Allen (DHA) LLP is a boutique condominium law firm established in 2017, providing a range of legal services to over 800 condominium corporations throughout Eastern Ontario.

How: Our goal for the logo was to create something simple, memorable and appropriate, yet unique within the industry. We wanted to somehow represent DHA’s approach to conflict and resolution, and subtly hint at the niche in which they practice. We needed to ensure the DHA acronym would still be legible though, as this was a goal from the outset and the issue with the previous logo. As the letters DHA can not be combined due to their inherent shape, we built a bridge to link them all together, in doing so creating a sense of structure and landscape. We paired the acronym with a modern sans serif font to further ensure legibility, and provided an alternative version for small size applications where the full name must be read.

Visit the website

DHA - Stationery Design DHA - Foil Stamp

CSTGA – New Brand and Website

CSTGA - Responsive Design

Who: The Canadian Secure Token – Governance Authority (CST-GA) is the national governance authority tasked to ensure the successful and effective deployment of the STIR/SHAKEN governance framework in Canada, to enable carriers to provide consumers with a measure of trust in caller ID.

How: For the logo mark, we wanted to created an abstract design that represented in some way what the organization stands for. In that respect, we chose the symbol of a shield to represent security – this can be found in the negative space of the mark. Secondly, we wanted something to surround the shield that would represent the governance authority – these are the repeating abstract shapes that make up the design. They also represent positive forward motion and a synergy of communication. The Canadian aspect is represented using the colour red. The website design followed the established brand with a simple yet modern user experience, with custom built infographics.

Sincere thanks to you and the Baytek team for the design, development and delivery of our new website and member portal, we are delighted! From the discovery stage through to deployment it was clear that Baytek were invested in delivering a product that reflected our organization. The team at Baytek translated our message into a professional and engaging web design as well as a well-organized, intuitive member portal. We look forward to continuing our relationship and wouldn’t hesitate to recommend Baytek to other small businesses.

Marian Hearn
Executive Director

Visit the website

CSTGA - Branding CSTGA - Stationery Design

Gloucester Fine Foods – New Rebrand and Website

Gloucester Fine Foods - Responsive Design

Who: Established in 2002, Gloucester Fine Foods (GFF) is a customer-focused food distribution company. Based in Ottawa, Ontario, Gloucester Fine Foods serves in and between the Toronto and Montreal metropolitan areas with a guaranteed three day delivery turnaround. With a well-earned reputation of reliability, variety and competitive pricing, Gloucester Fine Foods’ long-lasting customer relationships include hundreds of retailers from independent delicatessens to corporately-owned grocery stores.

How: We were excited when GFF approached us for a rebranding and website design exercise – a unique company in a unique industry. The aim for the logo mark was to create an abstract, memorable design that would represent everything that GFF stands for. We used the idea of the circle as a basis (circle of life, circulation of food), and built a G made of several lines (roads, distribution), and added a feeling of a horizon and distance. All these shapes combine to give a feeling of a friendly company with an ecological outlook. We used a green colour palette to emphasize freshness, cleanliness and the environment. The accompanying word mark speaks of high quality, with an impactful font that is clear and easy to read at any distance.

Visit the website

Gloucester Fine Foods - Branding Gloucester Fine Foods - Branding

CLNPC – New Website

CLNPC - Responsive Design

Who: Established in 1997 at the direction of the Canadian Radio-television and Telecommunications Commission (CRTC), the Canadian Local Number Portability Consortium (CLNPC) is an organization wholly owned by more than 60 local exchange and wireless carriers in Canada. Local Number Portability (LNP) permits landline and wireless subscribers to retain their telephone number(s) when they change service providers.

How: Almost 10 years ago, CLNPC approached Baytek to create a new brand identity and some marketing collateral. A decade later, we got the chance to refresh their web presence. So utilizing the brand we created, we set about designing a modern, clean website design that spoke to all their target audiences. The result is a simple, yet stunning WordPress website design that not only looks great on desktop, but is responsive and so looks amazing on mobile and tablet too.

Visit the website

Deslaurier Custom Cabinets – New Website

Deslaurier Custom Cabinets - New Responsive Website Design

Who: Established in 1979, Deslaurier Custom Cabinets (Deslaurier) specializes in the design, manufacturing, installation and servicing of high-end, custom kitchen and bathroom cabinetry and custom millwork. Deslaurier’s main showroom is located in Ottawa, Ontario.

How: Deslaurier came to Baytek in need of a complete refresh of their web presence. The idea was to create an interactive area to display their stunning kitchen and bathroom cabinetry – and so the showcase was born. As the central focus of the website, the showcase allows a user to filter every Deslaurier project to display exactly what they are looking for – by cabinet type, colour, style and even by designer. Users can even use the Pinterest button to pin the photos to their board.

Visit the website

Fertilizer Canada – New Website

Fertilizer Canada - New Responsive Website Design

Who: Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada’s economy, contributing over $23 billion annually and employs 76,000 workers throughout the supply chain.

How: Fertilizer Canada are a long-standing client of Baytek’s, so when the time came for the website refresh we were excited to not only continue the relationship, but really try and push the boat out on the design and user experience. As one of the larger websites in our portfolio, we also spent the time to really work on a re-organization of the content that made sense for the target audiences. The result is a dynamic and engaging website design that works for all users – from the public, to policy-makers to the members themselves.

Visit the website

MiHR – New Website

Who: The Mining Industry Human Resources Council (MiHR) is an independent, non-profit organization that leads collaboration among mining and exploration companies, organized labour, contractors, educational institutions, industry associations and Indigenous groups to identify and address the human resource and labour market challenges facing the Canadian minerals and metals sector.

How: When the Mining Industry Human Resources Council (MiHR) came to Baytek for a complete overhaul of their web presence, we immediately knew it would be a good fit. At the kick-off meeting we went through a series of exercises to determine the users of the website, and what content they would need to see. We set about creating a very eye-popping yet professional design, all based around their angular brand guidelines. We started out by mapping out what this would look like, working on prototypes for the system. In the end we delivered a website with over 700 pages and documents.

Visit the website

4R Solution – New Website

Who: The 4R Solution is a Canadian program that will improve agricultural productivity and sustainability for more than 80,000 smallholder farmers (50% women) in developing countries including Ethiopia, Ghana, and Senegal. Smallholder farmers working through their own co-operatives will grow more, nutritious, and marketable crops, benefiting from better agricultural practices, especially fertilizer usage following 4R Nutrient Stewardship (Right Source @ Right Rate, Right Time, Right Place), a science-based fertilizer management program supported by Canada’s fertilizer industry.

How: Fertilizer Canada is a long standing client of Baytek’s. When they approached us with the 4R Solution project, we were very excited to take this to the next level. We designed & developed a custom mini-site that would be accessible to their target audiences across the world. With a focus on creating global impact, Baytek and Fertilizer Canada worked hard to create a useful and engaging website for this project.

Visit the website

Centre for Interpersonal Relationships (CFIR) – New Website

Who: Established in 2010 and with convenient downtown Ottawa and Toronto locations, the Centre for Interpersonal Relationships (CFIR) brings together highly trained mental health clinicians who provide a wide-range of treatment and assessment services to clients of all ages and backgrounds.

How: CFIR approached Baytek to create a complete revamp of their website. We facilitated a key messaging and strategy session to really understand CFIR’s values and approach to their services. We developed a complete website overhaul, which now includes over 100 pages including a therapist database.

Visit the website

Access Equipment Capital – New Website

Who: Access Equipment Capital (AEC) is a commercial equipment financing and leasing specialist serving a multitude of industry sectors including transportation, forestry, sanitation, construction and landscaping. Established in 2005, AEC has built its reputation on trust and honesty, forging long standing relationships with both clients and lenders.

How: We created AEC’s brand back in 2012, but now they were in need of a new website to set themselves apart from the competition in equipment financing. Featuring services, about AEC & contact we created a functional and complementing website to the AEC branding, voice and company goals.

Visit the website