CAPCORP – Rebrand & New Website

CAPCORP Website - Responsive

Who: Founded in 1981, CAPCORP has since become one of Canada’s leading independent financial services companies. Their clients range from large national organizations to the individual investor. Their success is derived from a commitment to developing and maintaining quality, long-standing client relationships. Their  independence allows clients to access products offered by most insurance companies, trust companies, and other financial institutions in Canada. Their longevity attests to our reputation as a solution-driven company offering expert advice and lived experience to business owners across the country.

How: As a long time client of Baytek’s, we knew CAPCORP intimately. Even so, we facilitated a key messaging and strategy session to really understand where CAPCORP wanted to be. From there, we developed a corporate brand and website that allowed them to stand head and shoulders above the competition. As part of the rebrand, we also took all of the corporate photography, including abstract imagery and headshots.

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CAPCORP - Logo Design

CAPCORP - Logo Design Construction

CAPCORP - Logo Sign

CAPCORP - Logo Letterpress

CAPCORP - Photography

Coachman Apartments – Rebrand & New Website

Coachman Website - Responsive

Who: Located within the highly desirable Golden Triangle District of Ottawa, Coachman Apartments offers affordable urban rentals to those looking to experience the downtown-living lifestyle. Bordered by Elgin Street’s restaurants, bars and boutiques to the east, and the picturesque Rideau Canal to the west, the location also boasts parks, nearby transit and historic landmarks such as Parliament Hill and Confederation Park.

How: Beginning with an involved strategy session, we discovered the key audiences for Coachman and built out a brand and website that would engage with them and result in new inquiries. With a focus on elegance, we moved from the image of the coachman to the horse – the beautiful beast that is pulling the coach. Combined with the modern typography and colour palette, we have put together a brand that defines the downtown-living lifestyle.

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Coachman Logo Design - On White

Coachman Logo Design - On Gold

Coachman Logo Design - Building & Window Sign

Coachman Logo Design - Cotton Shirt

Armourer’s Choice – New Website & Branding

Who: Get the Edge! Armourer’s Choice™ is an innovator and supplier of premium armoury solutions calibrated to meet the end user’s field conditions and requirements. Founded in 2018, they offer a lightweight, superior and cost-effective performance product. Enjoy the benefits of their investment in innovation, and a great looking website!

How: When Armourer’s Choice™ approached Baytek for web & branding, we were excited to accept a new creative challenge. We developed their branding and custom designed and built a WordPress one page website. Useful in a multitude of scenarios, Armourer’s Choice™ is easily accessible and conveys all information needed in an easy to understand manner. Versatile from earth to space, their new logo is recognizable and functional in all aspects of the brand and market.

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reResidences – New Website

Who: reResidences is the most exclusive condominium development in the National Capital Region. Created by Ashcroft Homes, Ottawa’s premier new home and condominium developer. Ashcroft Homes is setting the bar for exceptional quality, unique designs, stunning interiors while offering residents privileged, unobstructed views of Parliament Hill and beyond. Showcasing reResidences through its own one page website was an absolute must.

How: Ashcroft Homes, an existing client, approached Baytek to design a one page website for this one of a kind building. Showcasing specific units and enviable amenities, this website allows potential lucky buyers to receive all the necessary information at their finger tips. We are very proud to have created a truly luxury-styled website for one of the most luxurious and highly sought-after upcoming buildings in Ottawa. If we have sold you, invite us to your house warming party when you move in!

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Historic Places Day – New Website

Historic Places Day - Responsive Web Design

Who: Imagine you could travel in time, who would you meet? What would life be like? Discover for yourself! Experience Canada’s history “on the ground” at a historic place. On July 6, 2019, Historic Places Day invites you to time travel by visiting historic places across Canada. More than 400 sites are waiting to be discovered − find one near you. Every place, a story: Choose yours.

How: When the National Trust for Canada approached Baytek to completely revamp their website and system, we couldn’t wait to take on the challenge. We created a custom platform on WordPress so historic places could create an entry for their site(s) and enter all its information, photos, videos, social media, events etc., and for the users it allows them to search and filter based on geography and other criteria. Take a spin using the link below and let us know what you think!

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Web Design – When To Go Custom

Web Design Custom

There are a few different interpretations of what one would consider custom web design, and the same can be said for the self-builder approach. For the purpose of this article I’m going to group services like SquareSpace, Wix and Weebly into the “self-builder” bucket, and “custom” as hiring a web developer to build you a website from scratch.

This is quite a common dilemma for companies and organizations about to undergo a redesign (or in some cases, a first design) of their website. The technology of these self-builders has got to the point where you can put some pretty decent designs together yourself, without much help at all. So why hire a web design agency? Well, there are definitely a good number of things to consider, which I have outlined below when making that decision.

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GovStart Canada – New Website & Web Application

GovStart Canada - Responsive Website Design

Who: GovStart Canada strives to transform how companies engage with Canadian governments. Through it’s digital platform, GovStart Canada provides SME companies with visibility, accessibility and knowledge of the Government of Canada, the Government of Ontario and the City of Toronto.

HowCapital Hill Group approached Baytek to design and develop a web application that would transform the way SME companies do business in Canada – no small feat, then! We set about designing a modern news feed interface that would be filterable and allow organizations to get the most pertinent and relevant information at their finger tips. We built and designed the mechanism that allows members to subscribe and pay on a monthly recurring basis, as well as the marketing website that sells the idea to firms in Canada. Check out the site and even take a free trial!

“One of the earliest (and best) business decisions we made was to hire Baytek for our website development needs. The Baytek team not only did a fantastic job building a beautiful, intuitive website, they also helped us to improve our audience engagement strategy. We look forward to continuing our working relationship with Sebastien and his great team!”

Nancy Cruz
Director, Communications

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CAPI – New Website Design

CAPI - Responsive Website Design

Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as an independent, non-partisan and not-for-profit corporation in 2004 with an initial grant from the federal government, CAPI is guided by a diverse Board of Directors and an Advisory Committee and works extensively with partners to fulfill its mandate.

How: CAPI came to Baytek with a simple requirement – please take our website into the next century! We took CAPI through our entire process of messaging, planning, design and development – the theme of becoming a hub for the agri-food industry started to emerge, so we set about creating an engaging website that would produce repeat visits with fresh content and interesting ideas. The result is a clean, sharp looking site that is in constant flux with new articles and topical posts.

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Big Jump – New Website Design

Big Jump - Responsive Website Design

Who: BIG JUMP Entertainment is a privately owned, independent, 2D hybrid animation production facility that specializes in the seamless combination of traditional and digital techniques. High fives all around!

How: A long time in development, we are happy to launch the brand new website for BIG JUMP Entertainment – our mantra for the website was to let the content do the talking, and we believe we have achieved that. The site is quick and optimized, allowing the user to delve head-first into the world of BIG JUMP – checking out the latest news and projects, and getting a feel for the crazy work-place atmosphere with the studio tour. Click the link below to hop on the ride!

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