Gloucester Fine Foods – New Rebrand and Website

Gloucester Fine Foods - Responsive Design

Who: Established in 2002, Gloucester Fine Foods (GFF) is a customer-focused food distribution company. Based in Ottawa, Ontario, Gloucester Fine Foods serves in and between the Toronto and Montreal metropolitan areas with a guaranteed three day delivery turnaround. With a well-earned reputation of reliability, variety and competitive pricing, Gloucester Fine Foods’ long-lasting customer relationships include hundreds of retailers from independent delicatessens to corporately-owned grocery stores.

How: We were excited when GFF approached us for a rebranding and website design exercise – a unique company in a unique industry. The aim for the logo mark was to create an abstract, memorable design that would represent everything that GFF stands for. We used the idea of the circle as a basis (circle of life, circulation of food), and built a G made of several lines (roads, distribution), and added a feeling of a horizon and distance. All these shapes combine to give a feeling of a friendly company with an ecological outlook. We used a green colour palette to emphasize freshness, cleanliness and the environment. The accompanying word mark speaks of high quality, with an impactful font that is clear and easy to read at any distance.

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Gloucester Fine Foods - Branding Gloucester Fine Foods - Branding

Deslaurier Custom Cabinets – New Website

Deslaurier Custom Cabinets - New Responsive Website Design

Who: Established in 1979, Deslaurier Custom Cabinets (Deslaurier) specializes in the design, manufacturing, installation and servicing of high-end, custom kitchen and bathroom cabinetry and custom millwork. Deslaurier’s main showroom is located in Ottawa, Ontario.

How: Deslaurier came to Baytek in need of a complete refresh of their web presence. The idea was to create an interactive area to display their stunning kitchen and bathroom cabinetry – and so the showcase was born. As the central focus of the website, the showcase allows a user to filter every Deslaurier project to display exactly what they are looking for – by cabinet type, colour, style and even by designer. Users can even use the Pinterest button to pin the photos to their board.

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Rikochet Resale – New Website

Who: Rikochet Resale is a high-end consignment clothing and accessories for men and women located in Ottawa. Rikochet Resale features only the cream of the crop when it comes to resale clothing and accessories. Bring in the best of your used and unwanted items, or walk away with a find for yourself.

How: Rikochet Resale is a high-end consignment clothing and accessories for men and women located in Ottawa. Rikochet Resale features only the cream of the crop when it comes to resale clothing and accessories. Bring in the best of your used and unwanted items, or walk away with a find for yourself.

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Armourer’s Choice – New Website & Branding

Who: Get the Edge! Armourer’s Choice™ is an innovator and supplier of premium armoury solutions calibrated to meet the end user’s field conditions and requirements. Founded in 2018, they offer a lightweight, superior and cost-effective performance product. Enjoy the benefits of their investment in innovation, and a great looking website!

How: When Armourer’s Choice™ approached Baytek for web & branding, we were excited to accept a new creative challenge. We developed their branding and custom designed and built a WordPress one page website. Useful in a multitude of scenarios, Armourer’s Choice™ is easily accessible and conveys all information needed in an easy to understand manner. Versatile from earth to space, their new logo is recognizable and functional in all aspects of the brand and market.

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Boomerang Kids – New Website Design

Boomerang Kids - Responsive Website Design

Who: Established in 1994, Boomerang Kids is a Canadian owned and operated franchise chain of resale stores based in Ottawa, Ontario. Most of the stores’ inventory is consigned by families in the local communities the stores serve. About 25% of Boomerang Kids stores’ merchandise is new product, or “factory fresh” items.

How: As a long time staple in Ottawa and beyond, Boomerang Kids had outgrown their existing site. With new owners and fresh impetus, Boomerang Kids came to Baytek to create a fresh new website that represented their approach. Fun, exciting and community-driven – these words were used as inspiration to create the new, responsive and mobile-friendly website that you see today.

“Our company website was old and outdated. Baytek helped us freshen it up with a new, clean & modern design, easier navigation for our users and made it mobile friendly. The project was delivered on budget and Sebastien and his team were always responsive and pleasant to interact with. An overall positive experience and the feedback on our new site has been overwhelmingly positive – we would absolutely consider working with Baytek again in the future and have no reservations recommending them.”

Chantale Bessette
Director of Marketing

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MacEwen – New Website Design

MacEwen - Responsive Website Design

Who: MacEwen began in 1976 as a small operation serving customers in rural eastern Ontario. For years, MacEwen supplied Maxville, Ontario and the surrounding region with heating oil and diesel, and reliable service. Now they are recognized as a leading Canadian independent petroleum and convenience store company.

How: With a complex company, comes complex challenges. With many sales channels and target audiences, Baytek’s challenge was to get them all under one roof in a simple, intuitive way. The solution was to break up the site into major sections such as retail, residential and commercial. Each section has its own feel, but at the same time uniquely “MacEwen”. Take a look at the website and the case study and let us know what you think!

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La-Z-Boy – New Website Design

La-Z-Boy - Website Design

Who: La-Z-Boy are a company that doesn’t need much introduction. They are all about comfort, convenience and style. The Ottawa and Kingston stores needed a better web presence, along with a new booking system to allow customers to book time with a design consultant.

How: Baytek created a custom, unique web design from the ground up. Taking advantage of La-Z-Boy’s huge bank of incredible photography, the decision was made to make the website an extremely visual experience, showing off the array of furniture on offer. The end result, is a visually appealing, functional website that looks just as good on mobile as it does on desktop.

“Have been with Baytek for a number of years with a simple page site, and just recently re-launched our entire site with a new design, and several marketing integration elements.  Sebastien, Chad and the rest of the team were great to work with and always focused on finding solutions to problems while keeping the design consistent.  Has been a pleasure working with their team.”

David Maxwell
Ottawa & Kingston La-Z-Boy Owner

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Zestible – Live Website Launch

Zestible Team

The pilot phase is over and Zestible.ca is now live! Congratulations to Val and her team – we can’t wait to start ordering their delicious recipes and ingredient baskets. It was an extremely fun project to work on, and I think you can see that in the branding and the website design. Here’s what Val had to say about working with Baytek on the website portion of the project:

“We hired Baytek to develop a custom e-commerce site for our new food-tech startup. The Baytek team worked very closely with us, guiding us through every step of the design and development phases. They provided guidance, suggestions and advice when needed and always offered perspectives on user experience. We have been very pleased with the quality of their work. Our site, while extremely visually appealing and user-friendly, has specialized functions built into the backend which have increased the efficiency of our operations. I would recommend them to any company looking for custom web developers.”

Val Iannitti
Founder, Zestible

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Brady’s Pool and Spa – New Website Design

Brady's Pool and Spa - Website Design

Who: Founded in April of 1994, Brady’s Pool and Spa Care has been a growing business in the Bell’s Corners area for over two decades. Owner and operator Brady Bryson had his fair share of experience before opening his doors working, and after years in the pool industry, Brady decided to open up a store of his own in hopes that he could fill the need in the market for an experienced retail and service team.

How: In a competitive environment such as the hot tub and spa industry, it’s important to have a website design that stands out – that’s why Brady’s came to Baytek. Using our unique process, we created a beautifully responsive WordPress website design that gives Brady’s the upper edge on the competition. Check out the brand new design using the link below.

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Cafe Deluxe – New Brand & Website Design

Cafe Deluxe Logo - Foil Stamp

Who: Established in 2001, Cafe Deluxe opened as a humble restaurant in the heart of Ottawa’s downtown core. They’ve since expanded to offer catering services, but their restaurant remains a local mainstay for new and loyal customers looking for a quick coffee and cookie to go, or a filling, comforting sit-down lunch.

How: Baytek took Cafe Deluxe through a complete rebranding process. The catering part of the business was growing, but their brand was being left behind. Baytek set about putting that right. The formation of the logo mark was derived from three meanings – the idea of delivery and food wrapping, the arrangement of coffee stir sticks, and the symbol of quality. The former is created through the use of twine or string to wrap the packaged food. The wooden stir sticks represent the ‘natural’ world – the ingredients, the flavours. The final idea in the logo is as the star – a symbol of quality, and a symbol of something being ‘deluxe’ – elegant and luxurious. The star represents the quality that Cafe Deluxe offers to its customers – the freshness, the ingredients, the customer service – everything that Cafe Deluxe stands for can be represented by the star. A seal of approval that once the food has left the kitchen, the customer will be guaranteed something tasty, fresh and hand-crafted. Once the brand had been established, we started on a complete revamp of their web presence. The result was a beautiful responsive WordPress powered website with amazing food photography and key messaging.

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