Who: MacEwen began in 1976 as a small operation serving customers in rural eastern Ontario. For years, MacEwen supplied Maxville, Ontario and the surrounding region with heating oil and diesel, and reliable service. Now they are recognized as a leading Canadian independent petroleum and convenience store company.
How: With a complex company, comes complex challenges. With many sales channels and target audiences, Baytek’s challenge was to get them all under one roof in a simple, intuitive way. The solution was to break up the site into major sections such as retail, residential and commercial. Each section has its own feel, but at the same time uniquely “MacEwen”. Take a look at the website and the case study and let us know what you think!