OrKidstra – New Website Design

OrKidstra - Responsive Website Design

Who: OrKidstra is a charitable social development program that empowers children and builds community by teaching life-skills (such as teamwork, commitment, respect and pride in achievement) to kids from underserved communities of Ottawa through learning and making music together. With the passionate belief in the transformative power of music, OrKidstra started with 27 children in 2007. OrKidstra now has more than 500 children ages 5 to 18 from 42 linguistic and cultural backgrounds.

How: When Seb met with Jane and Rebecca in May last year to discuss the project, we immediately felt how important and heartfelt to the cause of helping children in need was to OrKidstra and its members. Being in the same neighbourhood, Baytek also have it at our heart to help children to become better adults, having recently joined a not-for-profit organization (Browning Reid Institute) to help children learn the importance of coding early on and to influence the school curriculum. We are very proud of the new website and feel that it represents well the love and passion we all have for our children, their future and success!

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Feedback:

  • “I love the new website.” – Amar, OrKidstra student (via Instagram)
  • “Congratulations to @orkidstra on their new interactive website: https://Orkidstra.ca. Music has the power to change lives”– Shawn Menard, Ottawa Public School Board Trustee, Capital/Rideau Vanier wards(via Twitter)
  • ‏”We’re big fans of what you do! Great informative site on what you do and your events. ‘100% of OrKidstra graduates complete high school and pursue post-secondary education’”– ARTSFILE (via Twitter)
  • “You gotta check out @orkidstra’s new sleek website https://orkidstra.cahighlighting their work changing lives through the music. Over 600 students and counting, and 100% graduates complete high school AND pursue post-secondary education. Let me know if you’d like to support.”– Adam Moscoe, Advanced Policy Analyst Program, Government of Canada and Curator, Global Shapers Community (via Twitter)
  • “Congratulations for the new OrKidstra website! It is stunning and energizing. Bravo to everyone involved!”– Salim Charabati, Development Planning and Management and OrKidstra Board Member (via email)
  • “AMAZING!!!!!!!!!!!!!!!”– Roxanne Goodman (via email)
  • “Wow! It looks fabulous!! So clean and easy to read. Congratulations!!!”– Cheryl Casey (via email)
  • “This is fabulous The photos are wonderful. Bravo!!!!”– Sylvia Gazsi-Gill(via email)
  • “The website looks really great and leads you on to seek more. Bravo! Pictures are just as good!”– Robin Higham (via email)
  • “Wow. It [orkidstra.ca] is amazing. Very clean. Bravo!”Derek William (via Facebook)

Regional Group – New Website Design

Regional Group - Responsive Website Design

Who: Regional Group is a Canadian real estate industry leader. The company has created opportunity and value, and demonstrated superior returns on investment in all real estate classes for clients and partners since 1958. The company has been family owned for three generations and its extensive relationships, visionary leadership, integrity, excellence and collaborative style are hallmarks of the business.

How: As a successful and renowned real estate group in Ottawa, Regional Group can be forgiven for letting their website fall behind. However, as an innovative and forward-thinking company they were also waiting for the right partnership to come into focus – this is where Baytek came in. With fresh ideas and an approach that worked with their philosophy, we started about building the foundations of an online presence that should see them well into the future.

“Baytek took an aged brand identity and website and transformed them into a beautiful and elegant user experience that really shows off our company and sets us up for the future. They listened to our thoughts (all of them), provided guidance where needed, and responded quickly and with thought. The entire team, Seb, Jim, etc., were easy to work with, calm, and were really able to grasp our ultimate vision. Thank you so much for bringing us into the current century and beyond!”

Bryan Yorke
Marketing Manager

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Boomerang Kids – New Website Design

Boomerang Kids - Responsive Website Design

Who: Established in 1994, Boomerang Kids is a Canadian owned and operated franchise chain of resale stores based in Ottawa, Ontario. Most of the stores’ inventory is consigned by families in the local communities the stores serve. About 25% of Boomerang Kids stores’ merchandise is new product, or “factory fresh” items.

How: As a long time staple in Ottawa and beyond, Boomerang Kids had outgrown their existing site. With new owners and fresh impetus, Boomerang Kids came to Baytek to create a fresh new website that represented their approach. Fun, exciting and community-driven – these words were used as inspiration to create the new, responsive and mobile-friendly website that you see today.

“Our company website was old and outdated. Baytek helped us freshen it up with a new, clean & modern design, easier navigation for our users and made it mobile friendly. The project was delivered on budget and Sebastien and his team were always responsive and pleasant to interact with. An overall positive experience and the feedback on our new site has been overwhelmingly positive – we would absolutely consider working with Baytek again in the future and have no reservations recommending them.”

Chantale Bessette
Director of Marketing

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Carefirst Solutions – New Brand & Website Launch

Carefirst Solutions - Logo

Who: Carefirst Solutions is a new social enterprise management consulting firm that was established as a subsidiary of Carefirst Foundation. Their mandate is to promote excellence and innovation in the non-profit-health sector through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement.

How: As an organization operating in the health space, Carefirst Solutions’ philosophy is to promote excellence and innovation in the industry through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement. We wanted to reflect this in the brand and the website. The idea of connections and systems are seen in the logo mark, and the website itself pushes the boundaries of design in the health sector.  The colour palette was chosen to represent the compassion and understanding that Carefirst Solutions brings to the table.

Carefirst Solutions - Responsive Design

Visit the website | View the case study

MacEwen – New Website Design

MacEwen - Responsive Website Design

Who: MacEwen began in 1976 as a small operation serving customers in rural eastern Ontario. For years, MacEwen supplied Maxville, Ontario and the surrounding region with heating oil and diesel, and reliable service. Now they are recognized as a leading Canadian independent petroleum and convenience store company.

How: With a complex company, comes complex challenges. With many sales channels and target audiences, Baytek’s challenge was to get them all under one roof in a simple, intuitive way. The solution was to break up the site into major sections such as retail, residential and commercial. Each section has its own feel, but at the same time uniquely “MacEwen”. Take a look at the website and the case study and let us know what you think!

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Field Effect Software – New Brand & Website Launch

Field Effect - Logo

Who: Field Effect provides leading-edge tools and services to help create networks that are resilient in the face of today’s cyber threats. We help CIOs, CSOs, IT administrators and analysts, as well as small and mid-sized business owners address the tough day-to-day problems in developing, deploying and monitoring secure networks.

How: As a new company without too much in the way of branding, Baytek was chosen by Field Effect to complete the logo design and web development process. The result is a modern and fresh brand, and one that puts them head and shoulders above the competition in the cyber-security industry.

Field Effect - Responsive Website Design

“If you’re looking for a passionate, clever, and capable design team, you’re looking at them. We really valued that Baytek not only prompted us to think about important branding elements we hadn’t considered – but wowed us with their delivery. These guys care about what they do, and from design to implementation across multiple technologies and platforms – know how to do it.”

Andrew Loschmann
President and CTO

Visit the website | View the case study

Magenta Investments – New Website Design

Magenta - Responsive Website Design

Who: Established in 1994, Magenta Capital Corporation (MCC) is one of Canada’s oldest and largest Mortgage Investment Corporation (MIC) managers with current mortgage assets under administration exceeding $296 million. MCC sources, underwrites and manages a portfolio of primarily residential first mortgages, secured by properties located in Eastern and Southwestern Ontario; two of the strongest, most recession resistant real estate markets in the country.

How: Baytek was tasked to create a website and broker platform that truly represented Magenta as a cutting edge, innovate investment company. Building the website upon a mix of stock and custom photography, while still allowing for plenty of white, we created a calming experience for investors, borrowers and brokers alike. We also developed a broker portal that allows Magenta to post news, resources and regional specific contact information.

“The site looks great, and it’s a pleasure to work with such an experienced team.”

Connie Grant
Director of Marketing

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HealthPlus – New Brand & Website Launch

HealthPlus Logo

Who: HealthPlus allows you to make claims as a deductible business expense while providing customizable benefits for yourself and your dependents, and to your employees and their dependents. HealthPlus is built to be flexible – it can be your only plan or supplement your existing plan.

How: Baytek was hired to completely refresh the HealthPlus brand, and develop a custom website and claims management platform. The site is completely responsive, including the administrative platform. The result is a modern rebranding and a beautiful web design.

HealthPlus - Website Design

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Canadian Electricity Association – New Website Design

Canadian Electricity Association - Website Design

Who: Canadian Electricity Association (CEA) members generate, transmit, and distribute electrical energy to industrial, commercial, residential, and institutional customers across Canada. Members include integrated electric utilities, independent power producers, transmission and distribution companies, power marketers, manufacturers and suppliers of materials, technology, and services that keep the industry running smoothly.

How: Our client said it best in a tweet:

That’s right – 624 pages, 4 sites, 14 weeks. It was a large undertaking, but we did it! Amazing work by our team to get it done on time and on budget. The final result is a beautiful visually-appealing site with tons of functionality, including an e-commerce platform.

“Baytek turned a daunting website rebuild into a beautiful final product on time and on budget. We weaved 624 pages on four separate sites into one modern, navigable, stunning site. The people are knowledgeable and supportive. The processes from beginning to end are designed to be easy and goal-driven. The ongoing support has been excellent. Baytek was able to take our unique needs, consider our diverse membership, and deliver a site that delivers on all our goals. Sebastien, Jim, Chad and the whole team at Baytek, I look forward to working with you again.”

Margaux Stastny
Director of Communications

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Dow’s Lake Dental – New Brand and Website Launch

Dow's Lake Dental Logo

Who: Dow’s Lake Dental is a new dental practice established by Dr. Haissam Dahan and Dr. El-Hawary, both graduates of the renowned McGill University dental program. With a combined experience of over 18 years of professional practice, Dr. Dahan and Dr. El-Hawary look forward to serving the downtown Ottawa area with compassion, convenience and efficiency. Utilizing the latest dental technology and techniques, Dow’s Lake Dental is proud to offer a variety of family, cosmetic and sedation/TMJ services. Conveniently located in the heart of Little Italy, the practice boasts easy access by bus, O-Train, bike and plenty of street parking for those travelling by car. With convenient opening hours, direct billing to insurance companies, walk-ins welcome and service in English/French/Arabic, there’s never been a better time to show your smile!

How: Dow’s Lake Dental, as a brand new clinic, needed everything – a brand, direct mail ads, exterior sign designs and a website. Luckily they found us and it was a perfect fit! For the logo, we created a unique mark that was fresh, fun and simple, coupled with a modern font that was clinical yet approachable. The colour scheme was also of utmost importance, to not only use the familiarity of the medical/dental blue and green, but to use shades that are fresh, modern and speak to the key audiences. The idea behind the logo is to present a dental practice, but with a unique twist. With the tulip representing DLD’s unique twist (atmosphere and personality), we grounded it with the use of the tooth to highlight exactly what DLD do – so one can look at the whole logo and it be automatically recognizable and obvious. Constructing the whole logo mark from circles meant there was a perfect symmetry to the logo, and at the same time a beautiful simplicity.

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