Accessibility in Branding Colours and the Power of Contrast

A designer working on a computer with exploding paint

In today’s visual world, colour is a powerful tool in branding and marketing efforts. But with great power comes responsibility. By considering accessibility and contrast guidelines, designers can create inclusive and memorable brands that engage a wider audience. In this article, we’ll share our agency’s approach to choosing colours for a new brand or brand refresh, with a focus on accessibility and the power of contrast.

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Ujigami – New Brand and Website Design

Ujigami - Responsive Website Design

Who: Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is a corporation that provides solutions to large scale manufacturing organizations. Ujigami is their plant floor software product that creates an intelligent supervisory service between your manufacturing floor and management. How: We recently collaborated with Tutelar Technologies to revitalize their Ujigami brand and […]

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Mastering Multichannel Communication: Strategies for Streamlining Your Processes

A group of colleagues work on a communications strategy

Unlock the secrets to mastering multichannel communication with our comprehensive guide, “Strategies for Streamlining Your Processes.” Learn how to develop an effective communication plan, utilize content management systems, monitor performance metrics, and more. Empower your organization to thrive in the digital world with these actionable tips and tools.

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Top 10 Free Tools to Assess Your Website

An image of female and male colleagues assessing their website design using free tools

Discover the top 10 free tools to assess and improve your website. This comprehensive guide covers optimization, usability, accessibility, page speed, and more. These tools offer valuable insights, but for a tailored analysis and recommendations, consider hiring a professional consultant. Learn how to make the most of your website and unlock its full potential with our helpful tips and expert advice.

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Mission Control – New Website Design

Mission Control - Responsive Website Design

Who: Mission Control is a space exploration and robotics company with a focus on mission operations, onboard autonomy, and artificial intelligence. Their belief is the right software can enable more cost effective and efficient missions, and live mission accessibility – the key to democratizing space exploration. How: Mission Control’s recent website redesign project has been […]

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10 Web Design Best Practices for National Association Websites

A female team member working on a new website design for her national association

Based on our long history of working with national associations, we developed these valuable insights for creating effective and user-friendly websites tailored to their unique needs. This article highlights key best practices, including prioritizing usability and accessibility, optimizing for each device resolution, and integrating resource hubs. By implementing these strategies, associations can enhance member engagement, strengthen their online presence, and better serve their industry communities.

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Orthopaedic Surgery: University of Ottawa – New Website Design

The University of Ottawa’s Division of Orthopaedic Surgery - Website Design

Who: The University of Ottawa’s Division of Orthopaedic Surgery has 39 surgeons, 32 of whom are involved with adult orthopaedics and six of whom are dedicated to paediatric orthopaedics at the Children’s Hospital of Eastern Ontario (CHEO). How: The University of Ottawa’s Division of Orthopaedic Surgery got in touch with Baytek to create a refresh […]

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Welch LLP – New Website Design

Welch LLP - Responsive WordPress Website Design

Who: Welch LLP is a Chartered Public Accounting firm that has deep roots in the communities it serves. Since 1918, Welch has been providing a wide range of accounting, tax and advisory services to private enterprises, government and not-for-profit businesses. How: Welch LLP approached Baytek to completely refresh their existing web presence. They had outgrown […]

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Innovative Medicines Canada – New Website Design

Innovative Medicines Canada - Website Design

Who: Innovative Medicines Canada (IMC) partners to champion policies that drive the discovery, development, and delivery of transformative medicines and vaccines to all Canadians to live longer and healthier lives. How: IMC, a medical industry association, approached Baytek to provide a complete revamp and redesign of their web presence. This was no small feat, as […]

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