Connecting the dots between your business, illustration & web design

Illustration and Web Design

Think about how would you describe your company, is it something you see or feel? There is no right or wrong answer when it comes to what kind of imagery to choose for your web site. Web sites have come a long way and having an impactful design can certainly help you achieve your goals.  Continue reading “Connecting the dots between your business, illustration & web design”

Web Design – When To Go Custom

Web Design Custom

There are a few different interpretations of what one would consider custom web design, and the same can be said for the self-builder approach. For the purpose of this article I’m going to group services like SquareSpace, Wix and Weebly into the “self-builder” bucket, and “custom” as hiring a web developer to build you a website from scratch.

This is quite a common dilemma for companies and organizations about to undergo a redesign (or in some cases, a first design) of their website. The technology of these self-builders has got to the point where you can put some pretty decent designs together yourself, without much help at all. So why hire a web design agency? Well, there are definitely a good number of things to consider, which I have outlined below when making that decision. Continue reading “Web Design – When To Go Custom”

GovStart Canada – New Website & Web Application

GovStart Canada - Responsive Website Design

Who: GovStart Canada strives to transform how companies engage with Canadian governments. Through it’s digital platform, GovStart Canada provides SME companies with visibility, accessibility and knowledge of the Government of Canada, the Government of Ontario and the City of Toronto.

HowCapital Hill Group approached Baytek to design and develop a web application that would transform the way SME companies do business in Canada – no small feat, then! We set about designing a modern news feed interface that would be filterable and allow organizations to get the most pertinent and relevant information at their finger tips. We built and designed the mechanism that allows members to subscribe and pay on a monthly recurring basis, as well as the marketing website that sells the idea to firms in Canada. Check out the site and even take a free trial!

“One of the earliest (and best) business decisions we made was to hire Baytek for our website development needs. The Baytek team not only did a fantastic job building a beautiful, intuitive website, they also helped us to improve our audience engagement strategy. We look forward to continuing our working relationship with Sebastien and his great team!”

Nancy Cruz
Director, Communications

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A Content Strategy Approach to Web Design

Content Strategy

It goes without saying that websites have changed from the early days of the internet – not just in terms of design, but also of importance. They have evolved from simple informational companion pieces to an organization’s primary lead generating outlet. But you knew that already – this article is actually about the change in how websites are now being designed with that in mind. Continue reading “A Content Strategy Approach to Web Design”

Website Design & User Behaviour – Removing the Guesswork

In this article I will explain how you can make design/layout/content changes on your site by knowing how your users are actually using your website, rather than by guesswork.

The Situation

You launched your website a few months ago and are now ready to make some updates to achieve an existing or new business goal, and feel it will require some reshuffling of the content and layout. It is an important new feature and requires a CTA (Call to Action) button to send potential customers to an online form for lead generation.  Continue reading “Website Design & User Behaviour – Removing the Guesswork”

reResidences – New Website Design

ReResidences - Responsive Website Design

Who: Situated in the downtown core of the nation’s capital, reResidences is Ottawa’s defining condominium development. Boasting proximity to just about everything the national capital region has to offer, it is mere moments away from restaurants, boutiques, cultural events, theatres and parks. Not forgetting the view – it doesn’t get more iconic than overlooking Parliament Hill – the beating heart of the nation.

How: reResidences is an Ashcroft condo development, and as a long time client of Baytek’s, they came to us in urgent need of a revamp of their existing website presence. We custom designed and built a WordPress one page website, that truly matches the style and status of this iconic development, doing so in a just a few weeks – planned, designed, developed and fully tested.

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CAPI – New Website Design

CAPI - Responsive Website Design

Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as an independent, non-partisan and not-for-profit corporation in 2004 with an initial grant from the federal government, CAPI is guided by a diverse Board of Directors and an Advisory Committee and works extensively with partners to fulfill its mandate.

How: CAPI came to Baytek with a simple requirement – please take our website into the next century! We took CAPI through our entire process of messaging, planning, design and development – the theme of becoming a hub for the agri-food industry started to emerge, so we set about creating an engaging website that would produce repeat visits with fresh content and interesting ideas. The result is a clean, sharp looking site that is in constant flux with new articles and topical posts.

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Big Jump – New Website Design

Big Jump - Responsive Website Design

Who: BIG JUMP Entertainment is a privately owned, independent, 2D hybrid animation production facility that specializes in the seamless combination of traditional and digital techniques. High fives all around!

How: A long time in development, we are happy to launch the brand new website for BIG JUMP Entertainment – our mantra for the website was to let the content do the talking, and we believe we have achieved that. The site is quick and optimized, allowing the user to delve head-first into the world of BIG JUMP – checking out the latest news and projects, and getting a feel for the crazy work-place atmosphere with the studio tour. Click the link below to hop on the ride!

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OBNHS – New Website Design

OBNHS - Responsive Website Design

Who: Ottawa Baffin Nunavut Health Services (OBNHS) is a not-for-profit organization that coordinates specialist and tertiary health care for residents of the Qikiqtaaluk (Baffin) Region of Nunavut referred to Ottawa for treatment. Utilizing a broad network of healthcare providers, OBNHS offers nursing case management, appointment scheduling and interpretation services, while also coordinating specialized medical clinics in Iqaluit. OBNHS’s goal is to continue to offer the region equal access to health care, while providing a seamless experience for patients from arrival for diagnosis to their return home.

How: OBNHS required a complete refresh of their web presence – something that effectively spoke to not only their patients but also to healthcare providers. After key messaging and web planning sessions, Baytek took the lead to create a modern and responsive website design – simple lines and fresh, clean photography choices have helped push OBNHS into the modern web era.

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OrKidstra – New Website Design

OrKidstra - Responsive Website Design

Who: OrKidstra is a charitable social development program that empowers children and builds community by teaching life-skills (such as teamwork, commitment, respect and pride in achievement) to kids from underserved communities of Ottawa through learning and making music together. With the passionate belief in the transformative power of music, OrKidstra started with 27 children in 2007. OrKidstra now has more than 500 children ages 5 to 18 from 42 linguistic and cultural backgrounds.

How: When Seb met with Jane and Rebecca in May last year to discuss the project, we immediately felt how important and heartfelt to the cause of helping children in need was to OrKidstra and its members. Being in the same neighbourhood, Baytek also have it at our heart to help children to become better adults, having recently joined a not-for-profit organization (Browning Reid Institute) to help children learn the importance of coding early on and to influence the school curriculum. We are very proud of the new website and feel that it represents well the love and passion we all have for our children, their future and success!

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Feedback:

  • “I love the new website.” – Amar, OrKidstra student (via Instagram)
  • “Congratulations to @orkidstra on their new interactive website: https://Orkidstra.ca. Music has the power to change lives”– Shawn Menard, Ottawa Public School Board Trustee, Capital/Rideau Vanier wards(via Twitter)
  • ‏”We’re big fans of what you do! Great informative site on what you do and your events. ‘100% of OrKidstra graduates complete high school and pursue post-secondary education’”– ARTSFILE (via Twitter)
  • “You gotta check out @orkidstra’s new sleek website https://orkidstra.cahighlighting their work changing lives through the music. Over 600 students and counting, and 100% graduates complete high school AND pursue post-secondary education. Let me know if you’d like to support.”– Adam Moscoe, Advanced Policy Analyst Program, Government of Canada and Curator, Global Shapers Community (via Twitter)
  • “Congratulations for the new OrKidstra website! It is stunning and energizing. Bravo to everyone involved!”– Salim Charabati, Development Planning and Management and OrKidstra Board Member (via email)
  • “AMAZING!!!!!!!!!!!!!!!”– Roxanne Goodman (via email)
  • “Wow! It looks fabulous!! So clean and easy to read. Congratulations!!!”– Cheryl Casey (via email)
  • “This is fabulous The photos are wonderful. Bravo!!!!”– Sylvia Gazsi-Gill(via email)
  • “The website looks really great and leads you on to seek more. Bravo! Pictures are just as good!”– Robin Higham (via email)
  • “Wow. It [orkidstra.ca] is amazing. Very clean. Bravo!”Derek William (via Facebook)