Who: Innovative Medicines Canada (IMC) partners to champion policies that drive the discovery, development, and delivery of transformative medicines and vaccines to all Canadians to live longer and healthier lives.
How: IMC, a medical industry association, approached Baytek to provide a complete revamp and redesign of their web presence. This was no small feat, as their existing website included hundreds of pages and resources – but we were up for the challenge! We took IMC through our process to determine a better user experience and information architecture for web visitors. This led us to trimming some of the content, but also expanding on other areas. In the end, we delivered a more dynamic website with a better user experience – not only for the visitors, but also for IMC who need to update the website through the WordPress content management system.