Who: Welch LLP is a Chartered Public Accounting firm that has deep roots in the communities it serves. Since 1918, Welch has been providing a wide range of accounting, tax and advisory services to private enterprises, government and not-for-profit businesses.
How: Welch LLP approached Baytek to completely refresh their existing web presence. They had outgrown their existing website, and were starting to put great content out there – it was just not a good user experience. So after the initial discovery session, we first started to redevelop the information architecture and then present the landing pages in a way that would make sense to their target audiences – organization executives, potential hires and existing clients. The idea was to engage the user through a beautiful design, great content and timely call-to-actions that would lead them to become a conversion. Check out the website design using the link below, and let us know what you think!