Connecting the dots between your business, illustration & web design

Illustration and Web Design

Think about how would you describe your company, is it something you see or feel? There is no right or wrong answer when it comes to what kind of imagery to choose for your web site. Web sites have come a long way and having an impactful design can certainly help you achieve your goals.  Continue reading “Connecting the dots between your business, illustration & web design”

Web Design – When To Go Custom

Web Design Custom

There are a few different interpretations of what one would consider custom web design, and the same can be said for the self-builder approach. For the purpose of this article I’m going to group services like SquareSpace, Wix and Weebly into the “self-builder” bucket, and “custom” as hiring a web developer to build you a website from scratch.

This is quite a common dilemma for companies and organizations about to undergo a redesign (or in some cases, a first design) of their website. The technology of these self-builders has got to the point where you can put some pretty decent designs together yourself, without much help at all. So why hire a web design agency? Well, there are definitely a good number of things to consider, which I have outlined below when making that decision. Continue reading “Web Design – When To Go Custom”

A Content Strategy Approach to Web Design

Content Strategy

It goes without saying that websites have changed from the early days of the internet – not just in terms of design, but also of importance. They have evolved from simple informational companion pieces to an organization’s primary lead generating outlet. But you knew that already – this article is actually about the change in how websites are now being designed with that in mind. Continue reading “A Content Strategy Approach to Web Design”

Website Design & User Behaviour – Removing the Guesswork

In this article I will explain how you can make design/layout/content changes on your site by knowing how your users are actually using your website, rather than by guesswork.

The Situation

You launched your website a few months ago and are now ready to make some updates to achieve an existing or new business goal, and feel it will require some reshuffling of the content and layout. It is an important new feature and requires a CTA (Call to Action) button to send potential customers to an online form for lead generation.  Continue reading “Website Design & User Behaviour – Removing the Guesswork”

Branding vs Logo Design

Branding vs Logo Design

OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of agencies will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on. Continue reading “Branding vs Logo Design”