Web Design In The Assistant Age

Web Design In The Assistant Age

With the huge rise in popularity of smart speakers over the last couple of years (nearly a quarter of US households now own one), signalling a potentially visual-less future, what could the implications be for the web design industry? As we start to turn to Siri, Alexa and Google Assistant for our answers, will we ever need to click, tap or type on a screen again? Well, we can’t predict the future, but we can have an educated guess.

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Connecting the dots between your business, illustration & web design

Illustration and Web Design

Think about how would you describe your company, is it something you see or feel? There is no right or wrong answer when it comes to what kind of imagery to choose for your web site. Web sites have come a long way and having an impactful design can certainly help you achieve your goals.

Illustration is an incredibly versatile tool that often comes in handy to compliment a key message or to simply and clearly get the narrative of your website across. It accomplishes multiple roles; like clarifying and decorating! It permits you to demonstrate a certain element, phrase or section and really pull everything together and add custom flair to set you apart from the competition.

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Web Design – When To Go Custom

Web Design Custom

There are a few different interpretations of what one would consider custom web design, and the same can be said for the self-builder approach. For the purpose of this article I’m going to group services like SquareSpace, Wix and Weebly into the “self-builder” bucket, and “custom” as hiring a web developer to build you a website from scratch.

This is quite a common dilemma for companies and organizations about to undergo a redesign (or in some cases, a first design) of their website. The technology of these self-builders has got to the point where you can put some pretty decent designs together yourself, without much help at all. So why hire a web design agency? Well, there are definitely a good number of things to consider, which I have outlined below when making that decision.

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A Content Strategy Approach to Web Design

Content Strategy

It goes without saying that websites have changed from the early days of the internet – not just in terms of design, but also of importance. They have evolved from simple informational companion pieces to an organization’s primary lead generating outlet. But you knew that already – this article is actually about the change in how websites are now being designed with that in mind.

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Branding vs Logo Design

Branding vs Logo Design

OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of agencies will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on.

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