Web Design – When To Go Custom

Web Design Custom

In the world of web design, the decision to choose between a pre-built template and a custom design can be crucial to your online success. This insightful blog article delves into the factors you should consider when deciding whether to go custom with your web design. Discover the benefits of a tailor-made website, including enhanced brand identity, improved user experience, and the flexibility to adapt to your specific business needs. Weigh the pros and cons of custom web design and learn how making the right choice can set your business apart, fostering a strong online presence and driving growth in today’s competitive digital landscape.

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Email Newsletter – Set and Forget

A macro shot of a tablet displaying an email newsletter sign-up

This article highlights the benefits of automating newsletter distribution to streamline your work and save time. By using MailChimp’s RSS-to-Email feature, you can create an email template and set the frequency of sending newsletters to your subscribers based on your article’s RSS feed. This ensures that newsletters are only sent when there is new content to share, allowing you to focus on creating high-quality content without worrying about formatting and distributing emails.

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A Content Strategy Approach to Web Design

Content Strategy

This article explores the shift in web design towards a content-first approach, emphasizing the importance of content in driving user engagement and meeting business goals. We share our strategy of defining key audiences, messages, and goals before creating an information architecture and content prototype. This comprehensive process ensures a smoother design journey and a more effective final product that caters to both user needs and business objectives.

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Website Design & User Behaviour – Removing the Guesswork

This article highlights the importance of using data-driven decision-making to optimize website design and layout, instead of relying on guesswork. It explains how utilizing Google Analytics’ Custom Dimensions feature can help track user behaviour and provide insights into the effectiveness of various Call to Action (CTA) buttons. By monitoring user interactions and gathering concrete evidence, website owners can make informed choices about content and layout changes to achieve their business goals and improve user experience.

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Branding vs Logo Design

Branding vs Logo Design

The article emphasizes the importance of understanding the difference between branding and logo design. While logo design is a significant part of branding, branding itself encompasses a broader strategy that includes establishing a company’s promise and expectations for target audiences. We outline a five-step process for developing a successful brand, including establishing key messaging, researching competition and design trends, creating a memorable logo, developing the branding vision, and ensuring the brand promise is effectively communicated.

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