Resources
Take a look at our articles, how-to guides and thoughts on topics ranging from web design and development to branding and logo design.
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Web Design – When To Go Custom
In the world of web design, the decision to choose between a pre-built template and a custom design can be crucial to your online success. This insightful blog article delves into the factors you should consider when deciding whether to go custom with your web design. Discover the benefits of a tailor-made website, including enhanced…
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Email Newsletter – Set and Forget
This article highlights the benefits of automating newsletter distribution to streamline your work and save time. By using MailChimp’s RSS-to-Email feature, you can create an email template and set the frequency of sending newsletters to your subscribers based on your article’s RSS feed. This ensures that newsletters are only sent when there is new content…
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A Content Strategy Approach to Web Design
This article explores the shift in web design towards a content-first approach, emphasizing the importance of content in driving user engagement and meeting business goals. We share our strategy of defining key audiences, messages, and goals before creating an information architecture and content prototype. This comprehensive process ensures a smoother design journey and a more…
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Website Design & User Behaviour – Removing the Guesswork
This article highlights the importance of using data-driven decision-making to optimize website design and layout, instead of relying on guesswork. It explains how utilizing Google Analytics’ Custom Dimensions feature can help track user behaviour and provide insights into the effectiveness of various Call to Action (CTA) buttons. By monitoring user interactions and gathering concrete evidence,…
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Branding vs Logo Design
The article emphasizes the importance of understanding the difference between branding and logo design. While logo design is a significant part of branding, branding itself encompasses a broader strategy that includes establishing a company’s promise and expectations for target audiences. We outline a five-step process for developing a successful brand, including establishing key messaging, researching…