Branding vs Logo Design

by Jim Hopkins
Jan 2, 2019
Branding, Fun, Graphic Design, Logo Design, Resources

The article emphasizes the importance of understanding the difference between branding and logo design. While logo design is a significant part of branding, branding itself encompasses a broader strategy that includes establishing a company’s promise and expectations for target audiences. We outline a five-step process for developing a successful brand, including establishing key messaging, researching competition and design trends, creating a memorable logo, developing the branding vision, and ensuring the brand promise is effectively communicated.

by baytek
Feb 7, 2018
Branding, Graphic Design, Health Sector, Logo Design, Web Development, WordPress Design

Who: Carefirst Solutions is a new social enterprise management consulting firm that was established as a subsidiary of Carefirst Foundation. Their mandate is to promote excellence and innovation in the non-profit-health sector through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement. How: As an organization operating in […]

by baytek
Jan 10, 2018
Branding, Graphic Design, Logo Design, Print Design, Tech Sector, Web Development, WordPress Design

Who: Field Effect provides leading-edge tools and services to help create networks that are resilient in the face of today’s cyber threats. We help CIOs, CSOs, IT administrators and analysts, as well as small and mid-sized business owners address the tough day-to-day problems in developing, deploying and monitoring secure networks. How: As a new company […]

by baytek
Aug 4, 2017
Branding, Financial Sector, Graphic Design, Health Sector, Logo Design, Web Development, WordPress Design

Who: HealthPlus allows you to make claims as a deductible business expense while providing customizable benefits for yourself and your dependents, and to your employees and their dependents. HealthPlus is built to be flexible – it can be your only plan or supplement your existing plan. How: Baytek was hired to completely refresh the HealthPlus brand, […]

by baytek
May 26, 2017
Branding, Graphic Design, Logo Design, Print Design, Professional Services, Web Development, WordPress Design

Who: Dow’s Lake Dental is a new dental practice established by Dr. Haissam Dahan and Dr. El-Hawary, both graduates of the renowned McGill University dental program. With a combined experience of over 18 years of professional practice, Dr. Dahan and Dr. El-Hawary look forward to serving the downtown Ottawa area with compassion, convenience and efficiency. […]

by baytek
May 2, 2017
Branding, Graphic Design, Logo Design, Tech Sector, Web Development, WordPress Design

Who: Data Expedition, Inc.® (DEI®) is the creator of the world’s first and only high-performance file transfer software that is completely free of legacy transport bottlenecks and vulnerabilities. Since 2000, DEI has been providing high-performance data transport solutions to the world’s largest companies across nearly every industry and continent, including media and entertainment, health care, […]

by baytek
Feb 21, 2017
Branding, Graphic Design, Logo Design, Tech Sector, Web Development, WordPress Design

Who: Intrinsec is the leading training provider for security-focused individuals, teams, and organizations alike in the United States and Canada. The educational services we provide—whether that’s training, content development or consultation—all share one purpose; to guide our customers through the ever-changing world of information security, and to equip them with the knowledge and skills necessary […]

by baytek
Oct 31, 2016
Branding, Graphic Design, Logo Design, Tech Sector, WordPress Design

Who: Founded in 1990, Multiview provides powerful, easy-to-use financial applications to firms across North America. Their flagship product, Multiview Financials, is simple enough for a single accountant, yet powerful enough for a large finance department in a global enterprise. Real-time information and reporting, in-product analytics and cloud-based options are just a few of the features that make […]

by baytek
Sep 12, 2016
Branding, Financial Sector, Graphic Design, Logo Design, Ottawa Real Estate, Print Design, Web Development, WordPress Design

Who: PBC Group started in 1956 when Peris Bouzanis began to construct housing for CMHC in Ottawa – swiftly branching out into virtually every sector of the construction industry. In 1985, Peris’s son Paul Bouzanis took over and refocused PBC Group to specialize in project development and construction management. He also developed investment and asset […]

by baytek
Jun 15, 2016
Branding, Graphic Design, Logo Design, Retail, Start Ups, Web Development, WordPress Design

The pilot phase is over and Zestible.ca is now live! Congratulations to Val and her team – we can’t wait to start ordering their delicious recipes and ingredient baskets. It was an extremely fun project to work on, and I think you can see that in the branding and the website design. Here’s what Val […]

Branding

Branding vs Logo Design

Carefirst Solutions – New Brand & Website Launch

Field Effect Software – New Brand & Website Launch

HealthPlus – New Brand & Website Launch

Dow’s Lake Dental – New Brand and Website Launch

Data Expedition – New Rebrand and Website Launch

Intrinsec – New Rebrand and Website Design

Multiview – New Rebrand and Website Design

PBC Group – New Rebrand and Website Design

Zestible – Live Website Launch

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