Who: Dow’s Lake Dental is a new dental practice established by Dr. Haissam Dahan and Dr. El-Hawary, both graduates of the renowned McGill University dental program. With a combined experience of over 18 years of professional practice, Dr. Dahan and Dr. El-Hawary look forward to serving the downtown Ottawa area with compassion, convenience and efficiency. Utilizing the latest dental technology and techniques, Dow’s Lake Dental is proud to offer a variety of family, cosmetic and sedation/TMJ services. Conveniently located in the heart of Little Italy, the practice boasts easy access by bus, O-Train, bike and plenty of street parking for those travelling by car. With convenient opening hours, direct billing to insurance companies, walk-ins welcome and service in English/French/Arabic, there’s never been a better time to show your smile!
How: Dow’s Lake Dental, as a brand new clinic, needed everything – a brand, direct mail ads, exterior sign designs and a website. Luckily they found us and it was a perfect fit! For the logo, we created a unique mark that was fresh, fun and simple, coupled with a modern font that was clinical yet approachable. The colour scheme was also of utmost importance, to not only use the familiarity of the medical/dental blue and green, but to use shades that are fresh, modern and speak to the key audiences. The idea behind the logo is to present a dental practice, but with a unique twist. With the tulip representing DLD’s unique twist (atmosphere and personality), we grounded it with the use of the tooth to highlight exactly what DLD do – so one can look at the whole logo and it be automatically recognizable and obvious. Constructing the whole logo mark from circles meant there was a perfect symmetry to the logo, and at the same time a beautiful simplicity.
