Who: Data Expedition, Inc.® (DEI®) is the creator of the world’s first and only high-performance file transfer software that is completely free of legacy transport bottlenecks and vulnerabilities. Since 2000, DEI has been providing high-performance data transport solutions to the world’s largest companies across nearly every industry and continent, including media and entertainment, health care, legal, military, and oil and gas. The company’s patented MTP™/IP technology uses unique flow-control and error recovery algorithms to achieve high network efficiency across all IP networks. Companies using DEI’s solutions achieve the fastest, most reliable, and most secure data transport available at a fraction of the cost to our nearest competitor.
How: Data Expedition, Inc. came to Baytek in need of a complete brand refresh and a new product website. With little to no branding before, Baytek built the brand from the ground up. The logo mark itself represents data and fast movement, using the upwards facing arrow and 3D box look to create this feeling. The colour palette draws inspiration from exploration and travel – the different horizons give the feeling of time passing, and using gradients we have recreated this emotion. For the word mark, we modified the first four characters of ‘Expedition’ to give it a unique look and mimic the logo mark. The lines of the E and the arrow created from X enhance the feeling of speed and moving forward. The CloudDat website is a WordPress based site that is fast, dynamic and beautiful.