Blog
Explore our blog for the latest updates on our projects, insights into life at Baytek, and a wealth of articles and resources on web design, branding and industry trends.
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Web Design In The Assistant Age
As we enter the era of digital assistants and AI-powered solutions, the landscape of web design is evolving at an unprecedented pace. In this insightful blog article, we explore the challenges and opportunities presented by the Assistant Age, and discuss the importance of designing websites that cater to both human users and AI-powered assistants. Learn…
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Connecting the dots between your business, illustration & web design
Dive into this compelling blog article to discover the art of intertwining illustration, business, and web design to create a unique and captivating online presence. Learn how custom illustrations can elevate your brand image, enhance user engagement, and reinforce your company’s identity in the digital realm. By combining the power of visuals with strategic web…
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Web Design – When To Go Custom
In the world of web design, the decision to choose between a pre-built template and a custom design can be crucial to your online success. This insightful blog article delves into the factors you should consider when deciding whether to go custom with your web design. Discover the benefits of a tailor-made website, including enhanced…
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Email Newsletter – Set and Forget
This article highlights the benefits of automating newsletter distribution to streamline your work and save time. By using MailChimp’s RSS-to-Email feature, you can create an email template and set the frequency of sending newsletters to your subscribers based on your article’s RSS feed. This ensures that newsletters are only sent when there is new content…
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GovStart Canada – New Website & Web Application
Who: GovStart Canada strives to transform how companies engage with Canadian governments. Through it’s digital platform, GovStart Canada provides SME companies with visibility, accessibility and knowledge of the Government of Canada, […]
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A Content Strategy Approach to Web Design
This article explores the shift in web design towards a content-first approach, emphasizing the importance of content in driving user engagement and meeting business goals. We share our strategy of defining key audiences, messages, and goals before creating an information architecture and content prototype. This comprehensive process ensures a smoother design journey and a more…
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Website Design & User Behaviour – Removing the Guesswork
This article highlights the importance of using data-driven decision-making to optimize website design and layout, instead of relying on guesswork. It explains how utilizing Google Analytics’ Custom Dimensions feature can help track user behaviour and provide insights into the effectiveness of various Call to Action (CTA) buttons. By monitoring user interactions and gathering concrete evidence,…
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Branding vs Logo Design
The article emphasizes the importance of understanding the difference between branding and logo design. While logo design is a significant part of branding, branding itself encompasses a broader strategy that includes establishing a company’s promise and expectations for target audiences. We outline a five-step process for developing a successful brand, including establishing key messaging, researching…
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CAPI – New Website Design
Who: The Canadian Agri-Food Policy Institute (CAPI) is the place for agri-food leaders to come together, share insights and advance ideas on emerging issues facing this important sector. Established as […]
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Big Jump – New Website Design
Who: BIG JUMP Entertainment is a privately owned, independent, 2D hybrid animation production facility that specializes in the seamless combination of traditional and digital techniques. High fives all around! How: […]