Resources

Browse our resources, articles, how-to guides and opinions on topics ranging from web design and development to branding and logo design.

A Content Strategy Approach to Web Design

A Content Strategy Approach to Web Design

This article explores the shift in web design towards a content-first approach, emphasizing the importance of content in driving user engagement and meeting business goals. We share our strategy of defining key audiences, messages, and goals before creating an information architecture and content prototype. This comprehensive process ensures a smoother design journey and a more effective final product that caters to both user needs and business objectives.

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Website Design & User Behaviour – Removing the Guesswork

Website Design & User Behaviour – Removing the Guesswork

This article highlights the importance of using data-driven decision-making to optimize website design and layout, instead of relying on guesswork. It explains how utilizing Google Analytics’ Custom Dimensions feature can help track user behaviour and provide insights into the effectiveness of various Call to Action (CTA) buttons. By monitoring user interactions and gathering concrete evidence, website owners can make informed choices about content and layout changes to achieve their business goals and improve user experience.

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Branding vs Logo Design

Branding vs Logo Design

The article emphasizes the importance of understanding the difference between branding and logo design. While logo design is a significant part of branding, branding itself encompasses a broader strategy that includes establishing a company’s promise and expectations for target audiences. We outline a five-step process for developing a successful brand, including establishing key messaging, researching competition and design trends, creating a memorable logo, developing the branding vision, and ensuring the brand promise is effectively communicated.

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