Who: Ready for occupation in Fall 2021, Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village. Bordered by the Rideau Canal and Rideau River, and surrounded by greenery, it’s an urban oasis for those with an active lifestyle and a sense of adventure. Head downtown for the nightlife, zip across the Flora Footbridge to catch a game at TD Place, walk down the Grande Allée,or simply grab a coffee on Main St., the options are limitless.
How: As a long-standing client, Regional Group came to us needing brands and websites for two new rental apartment buildings that were being developed in Greystone Village, Ottawa. The first building we decided to focus on was Milieu – the name reflecting the social environment surrounding the apartment complex. We first developed the logo mark – a modern, abstract ‘M’ that suits the potential clientele, paired with a modified version of the sans serif font Brown. The brand vision was then completed with ideas for photography and how the logo could be applied on the building itself. Then we developed the one-page website that will be used by potential renters to apply for apartments.