Who: Ready for occupancy in Winter 2022, Ballantyne is an eight-storey, 110-unit apartment building in located in Greystone Village, in the heart of Old Ottawa East. Nestled in between the Rideau Canal and Rideau River, and surrounded by greenery, it’s an urban oasis for those with an active lifestyle and a sense of adventure. Head downtown for the culture, take a bike ride along the waterfronts of the canal or river, or simply grab a coffee on Main Street, and stroll down the Grande Allée – the options are limitless.
How: As mentioned in the Milieu post, Regional Group came to us needing brands and websites for two new rental apartment buildings that were being developed in Greystone Village, Ottawa. The second building we focused on was Ballantyne – named after James Ballantyne, a special person in the history of Ottawa East. The first port of call was to develop the logo – a timeless, abstract ‘B’ that mimicked the building structure, paired with the serif font Belgium. The brand vision was then compiled, including ideas for photography and how the logo might be applied on the building itself. We then developed the one-page website, using all state-of-the-art renderings and images of potential renters enjoying the area.