Who: Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada’s economy, contributing over $23 billion annually and employs 76,000 workers throughout the supply chain.
How: Fertilizer Canada are a long-standing client of Baytek’s, so when the time came for the website refresh we were excited to not only continue the relationship, but really try and push the boat out on the design and user experience. As one of the larger websites in our portfolio, we also spent the time to really work on a re-organization of the content that made sense for the target audiences. The result is a dynamic and engaging website design that works for all users – from the public, to policy-makers to the members themselves.