Who: Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada’s economy, contributing over $12 billion annually and 12,000 jobs. The association is committed to supporting the fertilizer industry with innovative research and programming, while advocating sustainability, stewardship, safety and security through standards and Codes of Practice. As the foundation of Canada’s agri-food sector, Fertilizer Canada continues to make changes that positively impact the environment, the economy, and the social fabrics of Canadian life.
“Our association has been working with Baytek for over a decade. Most recently, we went through a rebranding exercise. During this critical point of growth and transformation, we relied on Baytek’s expertise to create a cohesive public profile as we amalgamated nine market-facing profiles to a singular unified identity as Fertilizer Canada. The undertaking of this project was intricate and detail oriented. Even with a short time sensitive deadline, Baytek ensured the success of the launch of the new identity across multifaceted platforms, including our marketing efforts and online infrastructure. As we continue to launch the new identity, we look forward to leveraging the partnership with Baytek to continue building brand equity.”
Elizabeth Smith
Manager, Communications – Fertilizer Canada