Easytire is a brand new Mobile Tire Service from Ottawa, Ontario. Baytek has just launched the branding and logo design, and we’re happy to present it to you today! The logo mark is intended to represent three main components – tires, convenience and easy. By using a 3D slanted tire made of curves we are showing dynamism and speed. Convenience is shown through the abstract clock – highlighted by the grey ‘hands’ of the clock within the tire. This goes back to the ‘Change your tires not your day’ phrase – saving the customer time. The grey shapes also form an abstract ‘e’ which represents ‘easy’ from Easytire.
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