Canadian Evaluation Society – New Brand and Website


Who: The Canadian Evaluation Society (CES) is dedicated to the advancement of evaluation theory and practice. We promote leadership, knowledge, advocacy, and professional development.

Solution: With thousands of members, CES has a wide reach across Canada. It also had an established logo, but one that was perhaps looking a bit dated. So in order to continue the brand’s legacy, Baytek decided to modernize the logo mark and take it one step further. Using clean lines and a modern font, the design became an extension of the brand while still including the bilingual nature of the organization. The Website itself was a whole story to itself – using a Drupal back-end, Baytek worked closely with CES in providing them a modern, dynamic and responsive design, one that offered their members a visually appealing and user-friendly experience.

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CES Business Cards