Who: The Canada Grocery Code is a new industry-led initiative designed to bring clarity, fairness, and accountability to the relationships between grocery retailers and suppliers across the country. With rising concerns around transparency and competitiveness in the sector, the Code provides a voluntary framework that establishes clear standards for fair dealing, contractual certainty, and timely dispute resolution. Spearheaded by leaders across the Canadian grocery supply chain, the Code is a proactive step toward building a stronger, more predictable industry – where mutual respect and long-term collaboration are the norm.
How: We partnered with the Canada Grocery Code team to create a brand and digital presence that reflects the initiative’s credibility, neutrality, and long-term significance. Starting with strategic discovery, we defined the core brand attributes – fair, authoritative, and approachable – before crafting a visual identity that balances institutional clarity with sector-specific relevance. The website was designed to serve both retailers and suppliers, featuring streamlined navigation, a bilingual interface, and accessible information architecture. We also built a robust portal to support Code membership, highlight governance, and provide resources, all while ensuring long-term flexibility as the Code evolves.
