Designing a multi-audience experience that guides users with clarity
Since 1958, Regional Group has been shaping real estate in Ottawa and throughout Canada’s National Capital Region. They came to Baytek in search of a refresh of their web presence and marketing materials.
Sector
Specialties
What we did
The key for key audiences
The Regional Group website was created with several key audiences in mind – investors, building owners, tenants, developers, enterprises and stakeholders. This meant developing a user experience that enabled each different audience to navigate to where they needed to go. We designed and built a dynamic slider on the homepage that gives call to actions to each audience, enabling quick access to the areas of the website that matters most to them.
Beyond Regional
Further to the Regional Group brand, we have also worked on several of their property development projects. Two of these projects, Milieu and Ballantyne, are detailed in the case studies below.
More Design Case Studies
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