Milieu

Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village. Regional Group approached Baytek to develop a full brand vision for the new rental building – from exterior signage all the way to the web presence, everything was covered.

M is for Milieu

For the Milieu logo, we wanted to create something that was bold and iconic – something that would draw intrigue and curiosity. Taking inspiration from the building and the idea of structure, we transformed the brand initial (M) into a perspective that feels dynamic, energetic and fun. We contrasted the playfulness of the logo mark with a concise and clear word mark.

Milieu - Brand Guidelines
Milieu building
milieu-mobile-web