Established in 1984, Drain-All has expanded steadily since its origins and currently employs more than 200 team members at their offices and operating facilities in Ottawa and Napanee. Drain-All reached out to Baytek for a full rebrand and expanded web presence.

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What we did

  • Branding
  • Print
  • UX
  • Web Design
  • Web Development
  • Wordpress CMS
Drain-All - Responsive Website Design

Where’s the drop?

As you can see from the side by side comparison with the original logo (further down the case study), we had a straightforward blueprint for success – keep it simple… yet memorable. We removed the complicated ideas that were previously there, and focused simply on the water drop. By making it horizontal (implying spraying water) we kept a beautiful symmetry. We modernized the colour palette, while still keeping the brand equity built up by the use of the green and orange.

Drain-All - Logo Formation
Drain-All - Logo Design Sketches
Drain-All - Logo Vertical
Drain-All - Before and After
Drain-All - Office Sign
Drain-All - Road Sign
Drain-All - Truck
Drain-All - Office

Flushing out any old ideas

The approach to refreshing Drain-All’s web presence was to create a beautiful and engaging website that focused on their ever-expanding industrial clientele. It needed to reflect the size of the company – the sheer enormity of their fleet, and their immense capabilities. The result is a dynamic website that finally puts Drain-All firmly centre-stage.

Drain-All - Laptop
WiN Canada - Mobile Website Design

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