What we did
- Branding
- UX
- Web Design
- Web Development
- Wordpress CMS
Where’s the drop?
As you can see from the side by side comparison with the original logo (further down the case study), we had a straightforward blueprint for success – keep it simple… yet memorable. We removed the complicated ideas that were previously there, and focused simply on the water drop. By making it horizontal (implying spraying water) we kept a beautiful symmetry. We modernized the colour palette, while still keeping the brand equity built up by the use of the green and orange.
Flushing out any old ideas
The approach to refreshing Drain-All’s web presence was to create a beautiful and engaging website that focused on their ever-expanding industrial clientele. It needed to reflect the size of the company – the sheer enormity of their fleet, and their immense capabilities. The result is a dynamic website that finally puts Drain-All firmly centre-stage.
