Blog
Explore our blog for the latest updates on our projects, insights into life at Baytek, and a wealth of articles and resources on web design, branding and industry trends.
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The Children’s Aid Society of Ottawa – New Website Design
Who: The Children’s Aid Society of Ottawa is a non-profit community organization funded by the Government of Ontario. Their mission is to work to ensure the safety and wellbeing of […]
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Creating a Standout Rental Property Brand: A Comprehensive Guide from Discovery to Launch
Creating a standout rental property brand involves much more than choosing an appealing name. It requires careful research, meticulous planning, and creative execution. Explore our comprehensive guide, showcasing a clear roadmap from the discovery phase to the final logo package milestone.
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CleanCode – New Brand and Website Design
Who: CleanCode is a boutique software consultancy specializing in application architecture, design and implementation for start-ups and enterprise clients in North American and European markets. How: We took CleanCode through […]
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The Top 8 Reasons Great Website Support is Crucial in 2023
Quality website support is more than just an add-on service; it’s the backbone of a successful online presence. In this digital-first era, safeguarding your website against cyber threats, ensuring consistent uptime, and delivering an optimal user experience are critical. Explore the top 8 reasons why great website support is indispensable for organizations in 2023, underscored…
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The Evolution of Iconic Logos: Lessons from Successful Brand Transformations
Delve into the captivating evolution of four iconic technology brands—Apple, Amazon, IBM, and Adobe—as their logos transform over the years. Uncover key lessons in adaptability, simplicity, and consistency that have contributed to their success. By understanding the principles behind these iconic logo changes, learn how to strengthen and refine your own brand identity, paving the…
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Accessibility in Branding Colours and the Power of Contrast
In today’s visual world, colour is a powerful tool in branding and marketing efforts. But with great power comes responsibility. By considering accessibility and contrast guidelines, designers can create inclusive and memorable brands that engage a wider audience. In this article, we’ll share our agency’s approach to choosing colours for a new brand or brand…
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Homepage Design 101: National Associations
Learn how to design an engaging and effective homepage for your national association with this comprehensive guide. We break down the critical sections and provide insights on tailoring your homepage to align with your organization’s unique goals and target audience. Boost your online presence and drive success with a well-planned homepage design.
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Ujigami – New Brand and Website Design
Who: Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is a corporation that provides solutions to large scale manufacturing organizations. Ujigami is their plant floor software product […]
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Mastering Multichannel Communication: Strategies for Streamlining Your Processes
Unlock the secrets to mastering multichannel communication with our comprehensive guide, “Strategies for Streamlining Your Processes.” Learn how to develop an effective communication plan, utilize content management systems, monitor performance metrics, and more. Empower your organization to thrive in the digital world with these actionable tips and tools.
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Top 10 Free Tools to Assess Your Website
Discover the top 10 free tools to assess and improve your website. This comprehensive guide covers optimization, usability, accessibility, page speed, and more. These tools offer valuable insights, but for a tailored analysis and recommendations, consider hiring a professional consultant. Learn how to make the most of your website and unlock its full potential with…