Who: The Ottawa Catholic School Board (OCSB) is a publicly funded separate school board in Ottawa, Ontario, Canada. Its headquarters are in the Nepean area of Ottawa. It employs approximately 4,777 people (full-time equivalents) and operates 84 schools in the greater Ottawa area.
How: The purpose of this new website was to have a dedicated area for international students, allowing OCSB to better serve the target audience with specific messaging that would apply to them. After our initial discovery session, Baytek set about creating an information architecture that made sense for an international student or parent – allowing them to get a taste of Ottawa as well as the schools themselves. The website is filled with virtual tours of each school, as well as highlighting Ottawa as a cosmopolitan city with small town charm.