Engineering excellence
Our journey with Ujigami began with an in-depth discovery session, including client interviews to gain a comprehensive understanding of their position in the manufacturing solutions industry. This phase highlighted Ujigami’s commitment to zero-defect manufacturing and their target audience in large-scale manufacturing sectors.

Harmonizing with client aspirations
We focused on aligning Ujigami’s messaging with the needs of their specific audience, including plant engineers and corporate executives. Emphasizing their interoperability and comprehensive solutions, we crafted messages that resonated with their vision for manufacturing excellence.

Baytek delivered. The Baytek team worked with us to understand our company history, customer base and value proposition. They used this information to help us define our market strategy and digital presence. The results are outstanding!
James Gyte
Growth Manager


Forging a distinctive identity
The logo redesign for Ujigami aimed to embody their ethos of precision and advanced technology in manufacturing. The design combined modern aesthetics with elements signifying innovation and quality, reflecting Ujigami’s pioneering role in intelligent manufacturing solutions.

The logo mark is an abstract “U” shape that combines a number of meanings:
- The “J” shape and “I” shape combine to form a “U”, therefore representing the word Ujigami;
- The precision of the shapes/lines relates to optimal manufacturing quality;
- The identical shape of the two ascenders relates to replication while going down the production line; and
- The connectedness of the shapes indicates how Ujigami connects to your existing hardware platform.







Building something better
The next phase involved developing a website that effectively represented Ujigami’s rebranded identity. The design and content strategy focused on showcasing Ujigami’s role in revolutionizing manufacturing processes and their impact on enhancing production efficiency.

Sculpting a virtual gateway
From there, we delved deeper into the user experience and interface design. Our focus was on creating a seamless, intuitive navigation system that would guide visitors effortlessly through Ujigami’s innovative solutions. We prioritized showcasing case studies and testimonials to highlight Ujigami’s impact and credibility in the industry. Furthermore, integrating responsive design elements ensured a consistent and engaging experience across all devices, enhancing accessibility and user engagement. This phase was instrumental in creating a digital platform that not only represents Ujigami’s brand but also serves as a dynamic resource for their clients and partners.

The Baytek creative team delivered a modern, resonating new digital presence for our company. Our new logo and website professionally promote the Ujigami brand to our target market. We are very pleased with the results.
Floyd Dickson
Vice President

Results
The rebranding and new website significantly enhanced Ujigami’s market presence, effectively communicating their value proposition and reinforcing their leadership in intelligent manufacturing solutions. This transformation has set a new standard in their industry, driving growth and innovation.