Innovative Medicines Canada

Innovative Medicines Canada represents Canada’s innovative pharmaceutical industry. They help their members discover, develop and deliver innovative medicines and vaccines. Baytek designed and developed a complete refresh of their website, including a port of hundreds of pages and resources from their previous website.

Robust resources

Innovative Medicines Canada (IMC) wanted their key audiences to truly find what they were looking for. That meant coming up with a useful set of filters, categories and landing pages that presented their resources in a clear and intuitive way. As topics arise, IMC can now easily build out new landing pages full of analysis, reports, data and graphics using the set of tools that Baytek have built in their WordPress CMS.

Learn. Understand. Transform.

Part of IMC’s mission is to help the public understand the pharmaceutical industry’s work in the discovery, development and delivery of transformative medicines and vaccines. Through a series of pages and resources like Pharma 101, we provide the user with dynamic and engaging content to provide an education on the industry.