Designing a clear and engaging experience for a purpose-driven brand
Fairtrade is a global movement with a strong and active presence in Canada, represented by Fairtrade Canada. Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade fair for farmers and workers. Baytek took Fairtrade Canada through a discovery session and UX design process, resulting in a truly unique design.
Sector
Specialties
What we did
Making it fair
Our initial session was part discovery and part strategy – we learnt everything we could about Fairtrade and their target audiences, and took all that knowledge into the website plan. We built the hierarchy of the information architecture from Fairtrade’s project goals and marrying that with the needs of their users.
Time for change
With the strategy in hand, we set about creating a beautiful, responsive web design full of amazing content. Having access to Fairtrade’s international photo-bank meant we were able to hand-pick some incredible images that helped tell Fairtrade Canada’s story. The end result is a vibrant and engaging web experience that meets the needs of all users.
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