Designing a modern brand that reflects connection, structure, and innovation
Carefirst Solutions is a management consulting firm focused on promoting excellence and innovation in the non-profit-health sector through the spread of integrated health solutions, sound strategy and business operations, and methods of continuous improvement. Baytek created the brand and developed their web presence.
Sector
Specialties
What we did
Systems and processes
The idea behind the logo mark was to create something based in the health services space, but not so overtly implicated so as to be confused with a hospital or healthcare provider. Beyond that we wanted to show how Carefirst Solutions organize complex systems, build teams and make connections. The final shape is an abstract plus/cross shape relating to the health space made up of individual elements/objects, some of which are connected to highlight a team-based approach.
Innovation and inspiration
As a company that pushes boundaries within the health sector, we wanted to do so with the website. Using abstract photography and a magazine style layout, we were able to set Carefirst completely apart from the competition.
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