Designing a brand that reflects speed, convenience, and ease
Easytire is a brand new Mobile Tire Service from Ottawa, Ontario. Baytek worked on the branding vision and logo design.
Sector
Specialties
What we did
Change your tires, not your day
The logo mark is intended to represent three main components – tires, convenience and easy. By using a 3D slanted tire made of curves we are showing dynamism and speed. Convenience is shown through the abstract clock – highlighted by the grey ‘hands’ of the clock within the tire. The grey shapes also form an abstract ‘e’ which represents ‘easy’.
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