Creating an elegant identity rooted in structure and sophistication
Ballantyne is an eight-storey, 110-unit luxurious apartment rental building situated just off Main Street, within Greystone Village. Regional Group tasked Baytek to develop a full brand vision for this brand new rental property – from interior signage to floor plan design, and everything in between.
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For the logo mark, we wanted to created an abstract design that had elegance and structure. We wanted to use the ‘B’ as the element to bring focus to Ballantyne, and make that the feature while building the other ideas around it. The result is a beautiful mark that will work across many applications. In order to bring an element of nature into the design, we used an earth tone, while contrasting it against an almost black to ensure none of the sophistication of the brand is lost.
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