Creating a sleek, high-end identity with a modern, fashion-forward feel
Studios 77 is a new fashion label based in South Sudan and Montreal. Baytek developed the brand and vision for the label, which is focused on executive lifestyle wear.
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What we did
Let’s get sophisticated
Starting with a thin font to make the 7s (to almost simulate a sitting model), we added the S, giving the feeling of connectedness. The thin, angular font gives it a sleek and classy look. The primary typeface for the wordmark is Dienstag Medium. It automatically speaks modern, high-end fashion, and pairs very well with the logo mark.
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