Creating a bold, distinctive identity that sparks curiosity
Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village. Regional Group approached Baytek to develop a full brand vision for the new rental building – from exterior signage all the way to the web presence, everything was covered.
Sector
Specialties
What we did
M is for Milieu
For the Milieu logo, we wanted to create something that was bold and iconic – something that would draw intrigue and curiosity. Taking inspiration from the building and the idea of structure, we transformed the brand initial (M) into a perspective that feels dynamic, energetic and fun. We contrasted the playfulness of the logo mark with a concise and clear word mark.
More Design Case Studies
Connect
Ready to explore your next design project?
Every project starts the same way: with conversation. Lets take time to understand your challenges, your organization, and what success really looks like. Just honest dialogue about whether we’re the right fit.
Prefer email? hello@baytek.ca
Or call us at 613.759.4423