Who: VIS|EX Corporation is a Canadian company, founded and operated by Hugh MacDiarmid, that offers multi-faceted professional services.
Solution: As new branding for an existing firm, VIS|EX was a clean slate. Baytek was retained to develop not only a unique brand identity and brochure Website, but also something that spoke of Hugh’s experience in the sectors where he offered his services. Using bold and strong lines and form, a dynamic logo was created to embody the vision and confidence that VIS|EX possessed, and in turn, speak to his target audience. The Website was created to reflect all these aspects, as well as show VIS|EX in a professional light, but still friendly and approachable.
Testimonial: “I approached Baytek to assist with development of both a new corporate identity and a web site for my small professional services firm. We worked very closely in all aspects of the process, utilizing Baytek’s prescribed methodology. I am very pleased with the outcome, including a creative adaptation of the corporate brand, a bold visual identity that conveys clearly the message that I want to send to the marketplace, and a high-impact web site that provides me with an immediate marketing tool.” Hugh MacDiarmid, Owner.