Process

Overview


Process Overview

At Baytek, we’re proudly systematic. We believe our process is what makes us unique, and what makes your company a success. Plan: everything should start with one – one that is well researched and will stand you in good stead for the years to come. Design: although we are systematic, we don’t compromise creativity in our process – we design unique and bold brands, beautiful responsive websites and high end marketing collateral.

Build: the next step is taking that design and constructing it – open-source and custom content managements systems, e-commerce, custom functionality, web applications – everything is considered. Market: once everything is in place, it’s time to put that plan into action – that includes developing the appropriate marketing collateral and advertisements, promotion through social media, and then analyzing all the data.

Plan


Free Consultation

The first step in our process is to get acquainted and begin the building of a long-term relationship. Come meet our President, speak to him about your business and your objectives. He’ll explain our process and what it can do for you in a simple, personal way. You’ll leave with valuable insight as well as a detailed proposal tailored to your needs, timeframe, and budget. You have nothing to lose, everything to gain.

Book your free consultation today

We can choose either to approach our fellow human beings with suspicion or to approach them with an open mind, a dash of optimism and a great deal of candor.

Research & Analysis

The research and analysis portion of the Baytek process, like much of the process, is a collaborative exercise. We assist you in completing a simple questionnaire that will provide both of us with a clear understanding of who you are, what your objectives are, and what needs to be done to market your company to its potential.

Research & Analysis

An important component of the research phase is to identify your audiences and messaging as they are the driving force to your marketing efforts and success. We will also help you identify your key differentiators. Not only are they at the core of your business, but above all, they’re what your customers value and what allows you to stand out from your competition. To help you tackle this inward-looking task and uncover all the answers, we propose a collaborative approach to your self-assessment.

Marketing Plan

 

 

Marketing Plan

There’s a big difference between screaming something from rooftops and whispering it in the wind. In building your marketing plan, we will help you sift through your options and plan for ways to make sure that you’re speaking within earshot of your targeted audience. Your marketing plan will map out a vision for your company’s marketing efforts and will guide you in leveraging available media (web, email, social media, newspaper, billboards—you name it!) in a manner that is balanced with your budget and your objectives. This all-encompassing plan will be your guide to all marketing activities going forward.

It’s time we hear what you have to say

Design


Logo & Branding

When you think about any popular brand, you automatically picture their logo, their visual identity. When they say a picture is worth a thousand words, it’s no wonder that companies carefully research and develop them. At Baytek, we have a system for that too. We see the branding process all the way through. Not only do we give you your logo package—which includes all the standard formats used in the industry today, as well as your official colours and fonts—we also provide you with your own custom Branding Guidelines detailing the do’s and don’ts for using your logo. The end result will be memorable. See for yourself.

View our recent designs

Logo & Branding

Stationery Design

When inviting clients or customers to identify and engage with your brand, there still is no better way to make a lasting impression than with a face-to-face meeting, a handwritten note, or a personalized email. That is truer than ever in today’s culture where new technologies neglect meaningful contact in favour of quick and efficient communication. So go ahead, give your brand a personal touch with stationery.

Stationery Design
Website Design

Website Design

Whether you’re partnering with us for the full Baytek experience or coming to us with your brand and strategy already in hand, our web design and development process will cumulate to an effective online solution tailored for your business. Your website will be carefully crafted to not only successfully market your brand but also deliver the best possible user experience (UX) to your customers. After all, your website will be at the core of all your future marketing activities. It’s important that it represents your brand to a “T”, and that’s on all popular devices and platforms. When form meets function, it can look pretty darn good! See for yourself.

View our recent designs

Build


Website Development

It should come as no surprise that we defer all programming until we complete the planning and design processes mentioned above. Marketing objectives, user experience design (UXD), and the desired look and feel must first be determined before choosing the best technology for the project and moving on to programming. And even then, we adopt an iterative approach, the Agile development model, to programming. We measure the quality and efficacy of your website after each step and adjust the project accordingly. Measure twice, cut once.

Thanks to our sophisticated web development environment, we guarantee version integrity, proper testing and timely launches. With the expertise of our programmers, we also guarantee that your website will meet all the internet compatibility and accessibility standards. It all adds up.

View our recent designs

Website Development

Content Creation & Editing

Content Creation

A marketing campaign is nothing without content. More than that, it needs to be the right content. Baytek has aligned itself with the best content creators in the region – from writers to photographers to videographers, we ensure that your Website and Marketing Collateral will stand above the competition.

We also offer editing services where we can go through your provided content and make sure it aligns with the marketing vision.

Let’s talk about content!

Content Management Systems (CMS)

Content Management Systems (CMS)

We strongly believe that no one tool suits all projects. During the specifications stage, we will inform you of your options and the associated pros and cons. So whether you go with WordPress, Drupal, Magento, Code Igniter, some other open-source platform, a custom solution, or a hybrid, you will be knowledgeable and comfortable in knowing that it is the right solution for you now and going forward.

Let’s explore your options

eCommerce & Payment Systems

eCommerce

We have valuable experience with all of the major eCommerce platforms such as Magento, Shopify, and WooCommerce as well as with all major payment gateways such as PayPal, Beanstream, Moneris, and Global Paymentech. This knowledge and our process will help to determine which solution works best for you and your customers.

Your successful online business starts here

Additional Functionality

Additional Functionality

We have been providing fully functional solutions integrated into our websites since 1996 and there is no requirement—big or small—that we cannot meet. Our extensive experience includes solutions for :

  • Online booking
  • Membership registration
  • Member’s-only Portals/Extranets/Intranets
  • …and more!

Discover what can we do for you

Market


Marketing Plan Execution

Marketing Plan Execution

Once we’ve completed the planning phase, established your brand, and built your website, it’s time to get down to the real business! It’s time to put that great marketing plan of yours to work, launching campaigns that will drive customers to your shiny new website and drive sales. Staying true to our promise, we will guide you through this organic, cyclical process, which involves the following steps:

  • Designing, produce and deliver any additional marketing materials;
  • Introducing any new content to your website;
  • Making any SEO adjustments or Google Adwords campaigns;
  • Engaging in social media activity;
  • Examining analytics and assessing the success of all marketing efforts;
  • Adjusting the marketing plan, if necessary.
Marketing Plan Design

Marketing Design (Online & Print)

Your marketing plan will have identified any additional marketing materials that may be needed to reach your audience for a specific campaign. These may include anything from online banners and advertisements for placement on your social media accounts and on other websites or new content to your own website, to brochures, billboards, tradeshow booths, and so on. Whatever you need, we’ll deliver. Thanks to your faithful marketing plan and your trusty Baytek System team, you’ll also have the knowledge on how to useit effectively. We’ll even track your tactile adsand identify which ones offer the best returnon investment (ROI) so you can focus onwhat works.

Gain the knowledge and the tools youneed to succeed

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Simply put, Search Engine Optimization (SEO) is the art of rising to the top of search result pages. It’s an art to master—if you’re the top choice of a search engine, you’re most likely the top choice of users. But the reality is more complex. Having a good website just isn’t enough and unfortunately, neither is a fixed SEO strategy. Not only do top search engines like Google keep their algorithms to themselves, they also change them on a regular basis. So what works one day won’t necessarily work on the next.

By making SEO part of your regular marketing activity, you have a better chance of avoiding slipping down the ranks. And while SEO is not always directly related to your marketing campaigns, it can sometimes be utilized by tuning your site to new keywords that correspond to your marketing efforts.

Rise to the top with Baytek Systems

Social Media

Social Media

Facebook, Twitter, YouTube, LinkedIn, Pinterest… we’ve all heard of the positive outcomes of being active on social media: increased online presence, increased brand awareness, increased relationships between brands and customers, employees, partners, and other stakeholders. However, with the growing list of social media platforms, does it still stand to say that the more channels you promote your brand through, the better? Simply put: no.

That’s why we’ll use your marketing plan to drive your social media activities. Having identified the best channels and messaging to reach your target audience, your social media efforts will be focused and driven. Your tweets, posts, or photos will still seem natural and effortless to your followers, but they will give that subtle push driving them to your website and driving sales. Now that’s something to ‘Like’!

Book your FREE consultation today

Analytics

The last step in the marketing activity loop is to assess the success of it. We program all our websites—your websites—with Google Analytics. The generated statistics will give us detailed insights into how visitors use the site, how they arrived on it, and how we can keep them coming back. From this we are able to identify the weak points vs the strong points of your campaigns, tweak your marketing plan and deliverables accordingly, then rinse and repeat.

Analytics

Support


Maintenance & Support

Maintenance and Support

The dedication of our experienced team will be one of the most valuable tools you will gain from the full Baytek Systems experience. After all, customer service is its driving force. That remains true even after your project is online and technically completed. We’re in it for the long haul!

Hosting and Domain Registration

We’re more than your website provider. We’re your partner, and we want to be sure we look after everything. So we’ve partnered with BlackSun to offer you the best-in-class website hosting, domain name registration and SSL certificates.

Hosting and Domain Registration