How we do it

At Baytek, we’re proudly systematic. We believe our process is what makes us unique, and what will make your company a success. We’ve even designed it to be malleable, to align with your objectives.

    Full Process

    Web

    Branding

    Plan

    Kickoff Meeting

    Research & Analysis

    Key Messaging

    Website Plan

    Design

    Branding & Logo Design

    Stationery Design

    UX & UI Design

    Website Design

    Build

    Website Development

    Content Management System

    Additional Functionality

    Content Creation

    Market

    Marketing Design

    Web Marketing & SEO

    Website Analytics

    Support & Maintenance

    Plan

    It should always come first, and it’s something that we don’t take lightly. Research, analysis and setting the groundwork for the project ahead.

    Kickoff Meeting

    Our first meeting will be to review our process, the roles of each team member and others within your organization, the responsibilities of each team member and the schedule. More importantly we use the kick-off meeting to establish what the goals of the project are, understand who we are targeting (key audiences), what they want to see (user tasks) and how they are going to see it (user flows).

    Research & Analysis

    We assist you in completing an in-depth questionnaire that will provide both of us with a clear understanding of who you are, what your objectives are, and what needs to be done to market your company to its potential. We will research into your organization, your industry, your competitors and your suppliers.

    Key Messaging

    We will facilitate a session with your key management.  During this session we will:

    • identify your target audiences
    • identify what each of your audiences want to hear and what you want them to hear
    • identify your points of pride, proof of value and key differentiators

    This will culminate in a Key Messaging Document which you can refer back to to ensure all marketing activities are using a unified voice.

    Website Plan

    To ensure we are developing the optimal website for your key audiences, we first establish what they want to see on the website – that is determined through the user stories and user flows. Once we know what they want to see, we can create the Information Architecture (IA) based on the features and content they need. The Website Plan also includes a Content Plan and decisions to optimize your rankings on search engines, which will impact certain elements of the website and your content.

    Design

    There are three attributes all our designs must possess: dynamic, clean and beautiful. This is the stage where we turn all that planning into well-formed and functional design.

    Branding & Logo Design

    It all begins with a sketch, but ends with so much more. We focus on simple yet effective logo marks combined with modern, beautiful typography. We present you with a full branding vision that will stand you in good stead for the years to come.

    Stationery Design

    When inviting clients or customers to identify and engage with your brand, there still is no better way to make a lasting impression than with a face-to-face meeting, a handwritten note, or a personalized email. 

    UX & UI Design

    User experience (UX) and user interface (UI) design – they show focus on the website’s layout and functionality. Using wireframes, we can visually show the display of information and the workflow of the website.

    Website Design

    Taking into account all of the research and planning, the website will be carefully crafted around the user experience design. Each wireframe from the website plan will be designed and mocked up for review by the client.

    Build

    It should come as no surprise that we defer all programming until we complete the planning and design processes mentioned above. But now, it’s time to build.

    Website Development

    We have a state-of-the-art development and testing environment that includes version control software, ticketing systems, development, staging and production environments.  This helps to ensure data integrity, proper testing and quality control of all of our sites.

    Content Management

    The CMS is the technical organ of the website, and we have experience in both open-source and custom systems. It is the tool you use to maintain the content of the website as well as the programming that will display the information to the visitors.

    Additional Functionality

    We have been providing fully functional solutions integrated into our websites since 1996 and there is no requirement—big or small—that we cannot meet. Our extensive experience includes solutions for e-commerce, registration, portals, extranets and so much more.

    Content Creation

    Baytek has aligned itself with the best content creators in the region – from writers to photographers to videographers, we ensure that your website and marketing collateral will stand above the competition.

    Market

    Now we’ve completed your branding and website, it’s time to get the word out!

    Marketing Design

    In the planning stages we will have identified any additional marketing materials that may be needed to reach your audience for a specific campaign. These may include anything from online banners and advertisements for placement on your social media accounts and on other websites or new content to your own website, to brochures, billboards, tradeshow booths, and so on.

    Web Marketing & SEO

    By making SEO part of your regular marketing activity, you have a better chance of avoiding slipping down the ranks. And while SEO is not always directly related to your marketing campaigns, it can sometimes be utilized by tuning your site to new keywords that correspond to your marketing efforts.

    Website Analytics

    The last step in the marketing activity loop is to assess the success of it. We program all our websites with Google Analytics, and create custom tracking of the website user flows. The generated statistics will allow us to measure the success of the goals we set out in the Website Plan.

    Support & Maintenance

    The dedication of our experienced team will be one of the most valuable tools you will gain from the full Baytek experience. After all, customer service is its driving force. That remains true even after your project is online and technically completed. We’re in it for the long haul!

    Like how we do it?

    Come over to our office for a coffee and a chat about your project. We have a fantastic view of the Ottawa skyline, so there’s that too!

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