As a brand new social enterprise based here in Ottawa, we are thinking big with Zestible – we want it to be part of the daily language. When someone says ‘Oh, Google that’ – they mean search that. Well, we want people to say ‘Oh, let’s do Zestible this week’, when they want to order an ingredient bundle. In the same way, we needed a logo design that stands on its own, one that represents Zestible and be instantly recognisable. It needed to represent everything Zestible stands for. While there are many ideas combined into the logo mark, it is ultimately a stylized and dynamic ‘Z’ – within that, the idea of ingredients, the planet/environment, being online, pathways/delivery are all combined into the shape. It is modern, fresh and dynamic – everything that Zestible stands to be.
“I am currently working with Baytek on the design and development of my startup’s brand and web technology. Thus far, they have guided me through the process of developing my key brand messaging, designing my logo, as well as helping me refine my company’s name. They have set up a coming soon page as well as linking to all our social media as they develop the website. My experience to date has been extremely positive. Communication with Sebastien, my project manager, happens almost daily. Their approach is collaborative and creative. They listen to the customer and have the incisive ability to read between the lines. They also are not shy to give alternate ideas or opinions should they feel that there is a better way to proceed. I have found this asset of particular assistance. They are very flexible and receptive to the needs of a startup who may need a bit more hand-holding in the initial phase. We love our new logo and identity! I would highly recommend Baytek for branding. Once our tech is developed I will provide my comments on this service as well.”
Valerie Iannitti
Founder, Zestible
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