Who: PBC Group started in 1956 when Peris Bouzanis began to construct housing for CMHC in Ottawa – swiftly branching out into virtually every sector of the construction industry. In 1985, Peris’s son Paul Bouzanis took over and refocused PBC Group to specialize in project development and construction management. He also developed investment and asset management divisions of the company, which are a product of PBC’s development experience over the last 30 years. PBC Group’s focus is now to service our institutional clients’ real estate investment needs.
How: Baytek rebuilt PBC’s brand from the ground up – including key messaging, logo design and website design. The colour scheme we chose is a classy, modern palette aimed at the target audiences. We used monochromatic colours for the primary scheme to help give the idea of style, subtlety and understated elegance. Using the three shades of the Cool Gray in the logo mark meant we could simulate a steely metal look, which gives the feeling of sturdy structures. The logo mark itself combines a number of ideas – the idea of structure, paths and bar charts, all combining to create a solid mark and a general feeling of what PBC Group are about. The website followed PBC’s sense of a personal touch, combining unique imagery and dynamic font styling to give the user an interesting yet informative experience.
“We approached Baytek to help us redevelop our logo and website. Not knowing exactly what it was that we were looking for, we relied heavily on Sebastien and Jim to guide us, and we could not be more pleased with the results.
From the very beginning, they asked all the right questions – gaining a clear understanding of our company, our people and our audience – and from there, the entire process was seamless. At every stage of the project, they made themselves available to us, providing great insight and thoughtfully answering every question. The collaboration between our team and theirs has resulted in a logo and website that we are very proud of and the feedback we have received since has been overwhelmingly positive.
Overall, our experience with Baytek was excellent. Their team is professional, knowledgeable, and reliable, and we look forward to working with them in the many years to come.”
Paul Bouzanis
President & CEO