Multiview – New Rebrand and Website Design

Multiview - Logo Design

Who: Founded in 1990, Multiview provides powerful, easy-to-use financial applications to firms across North America. Their flagship product, Multiview Financials, is simple enough for a single accountant, yet powerful enough for a large finance department in a global enterprise. Real-time information and reporting, in-product analytics and cloud-based options are just a few of the features that make Multiview Financials the most compelling product suite in the industry.

How: Baytek was hired to rebrand Multiview in early 2016, and we’re really excited to now be launching their new brand and website. Being such a large company with a huge user base across North America, we understood the responsibility of taking on such a rebrand. Using our trusted process of in-depth research and analysis, iterative logo design and development, and cutting edge website design, we couldn’t be happier with the results – and more importantly, so is the client. See the glowing review below.

Multiview - Responsive Website Design

Previous Website and Logo

Multiview - Old Website and Logo Design

“Deciding between the multitude of choices and options for your new corporate website can be a daunting task. Thankfully, we came across Baytek. Baytek made it easy. Baytek rebranded our logo and designed our new website. From the initial meetings we felt that they understood us, our business, and our objectives. Working with Baytek felt like an extension of our company instead of a dealing with an outside organization. Throughout the entire process, the team at Baytek was professional and creatively brilliant. The finished product was modern, polished, and stunningly beautiful. Look no further than Baytek for all of your branding and website design needs.”

Jamil El Ghazal
Manager, Technology Services

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PBC Group – New Rebrand and Website Design

PBC Group - Logo Design

Who: PBC Group started in 1956 when Peris Bouzanis began to construct housing for CMHC in Ottawa – swiftly branching out into virtually every sector of the construction industry. In 1985, Peris’s son Paul Bouzanis took over and refocused PBC Group to specialize in project development and construction management. He also developed investment and asset management divisions of the company, which are a product of PBC’s development experience over the last 30 years. PBC Group’s focus is now to service our institutional clients’ real estate investment needs.

How: Baytek rebuilt PBC’s brand from the ground up – including key messaging, logo design and website design. The colour scheme we chose is a classy, modern palette aimed at the target audiences. We used monochromatic colours for the primary scheme to help give the idea of style, subtlety and understated elegance. Using the three shades of the Cool Gray in the logo mark meant we could simulate a steely metal look, which gives the feeling of sturdy structures. The logo mark itself combines a number of ideas – the idea of structure, paths and bar charts, all combining to create a solid mark and a general feeling of what PBC Group are about. The website followed PBC’s sense of a personal touch, combining unique imagery and dynamic font styling to give the user an interesting yet informative experience.

PBC Group - Website Design

“We approached Baytek to help us redevelop our logo and website. Not knowing exactly what it was that we were looking for, we relied heavily on Sebastien and Jim to guide us, and we could not be more pleased with the results.

From the very beginning, they asked all the right questions – gaining a clear understanding of our company, our people and our audience – and from there, the entire process was seamless. At every stage of the project, they made themselves available to us, providing great insight and thoughtfully answering every question. The collaboration between our team and theirs has resulted in a logo and website that we are very proud of and the feedback we have received since has been overwhelmingly positive.

Overall, our experience with Baytek was excellent. Their team is professional, knowledgeable, and reliable, and we look forward to working with them in the many years to come.”

Paul Bouzanis
President & CEO

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Zestible – Live Website Launch

Zestible Team

The pilot phase is over and Zestible.ca is now live! Congratulations to Val and her team – we can’t wait to start ordering their delicious recipes and ingredient baskets. It was an extremely fun project to work on, and I think you can see that in the branding and the website design. Here’s what Val had to say about working with Baytek on the website portion of the project:

“We hired Baytek to develop a custom e-commerce site for our new food-tech startup. The Baytek team worked very closely with us, guiding us through every step of the design and development phases. They provided guidance, suggestions and advice when needed and always offered perspectives on user experience. We have been very pleased with the quality of their work. Our site, while extremely visually appealing and user-friendly, has specialized functions built into the backend which have increased the efficiency of our operations. I would recommend them to any company looking for custom web developers.”

Val Iannitti
Founder, Zestible

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Brady’s Pool and Spa – New Website Design

Brady's Pool and Spa - Website Design

Who: Founded in April of 1994, Brady’s Pool and Spa Care has been a growing business in the Bell’s Corners area for over two decades. Owner and operator Brady Bryson had his fair share of experience before opening his doors working, and after years in the pool industry, Brady decided to open up a store of his own in hopes that he could fill the need in the market for an experienced retail and service team.

How: In a competitive environment such as the hot tub and spa industry, it’s important to have a website design that stands out – that’s why Brady’s came to Baytek. Using our unique process, we created a beautifully responsive WordPress website design that gives Brady’s the upper edge on the competition. Check out the brand new design using the link below.

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Vortini – New Website Design

Vortini - Website Design

Who: Introducing Vortini – an exciting tool that increases profit through the automation of common sales management tasks and by providing insight into sales and marketing performance. Based in Ottawa, Vortini was originally built around a requirement to better understand sales performance in a very large enterprises.

How: Vortini approached Baytek to refresh their web presence and launch their flagship SaaS offering. The result is a beautiful, responsive website that helps position Vortini as a leader in the sales force optimization sphere. Utilizing modern design and development techniques, and taking advantage of the full screen, Vortini are now equipped with a best-in-class WordPress based website that will help further enhance their sales and reputation.

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Ashcroft Homes – New Website Design

Ashcroft Homes - Website Design

Who: Ashcroft Homes is recognized as one of Ottawa’s most innovative and accomplished builders. Since 1992, the company has built thousands of homes in and around the city; from master planned communities including Central Park at the Experimental Farm, to infill townhome neighbourhoods like Manhattan Square at Bell’s Corners, to cosmopolitan condominiums in desirable urban settings like Byward Market, The Glebe or Westboro.

How: Now on our third project with Ashcroft Homes (having previously launched Alavida Lifestyles and Envie Student last year), we wanted to take their corporate website design to the next level. Blessed with beautiful photography of their developments, and a new stylish brand, we were able to take a full screen approach to the design – hiding away the menu, and allowing ‘call to actions’ to navigate the user through the website. In the back end, we developed a custom community plug into allow Ashcroft to easily add new community pages as they are developed.

“I have worked with Baytek on a couple of projects and have another in the works. They are a great team to work with: professional, flexible, creative, helpful, and knowledgeable. Their websites and design always surpass our expectations and deliver a real wow-factor. And they are a pleasure to work with! The communities/housing plugin is GENIUS.”

Sarah West
Marketing Specialist, Ashcroft Homes

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NACC – New Rebrand and Website Design

National Airlines Council of Canada - Logo Design

Who: The National Airlines Council of Canada (NACC) is an association intended for all air carriers facing similar regulatory and policy issues. All passenger air carriers are eligible for NACC membership, provided that they hold the certifications and licenses required in our by-laws.

How: Baytek did a complete rebrand of their identity, print materials and bilingual website. The result was a clean, fresh new brand which clearly stated their status as the voice of Canada’s largest airlines. The logo mark for the NACC was created to represent a number of ideas – being a Canadian association, an association advocating for the airline industry, and connecting people across the globe. The Canadian part of the mark is represented by the maple leaf, which is a very common symbol associated with Canada. The airline part is symbolized through the darker part of the logo, and also the negative space in the leaf, creating a plane-like structure. The final part is the line in the leaf, representing connections, a path, a horizon line and a journey.

“It was our first foray into such a project and it quickly became apparent that we were in good hands.  Sebastien, Jim and team provided us with the practical guidance we needed and then let their creative juices go to work. I was particularly impressed with their ability to meet our launch deadline as we headed on the home stretch.  The result is a user-friendly, visually appealing and fantastic website.”

Marc-André O’Rourke
Executive Director, National Airlines Council of Canada

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Deprescribing.org – New Brand and Website Design

Deprescribing Logo

Deprescribing.org is a new initiative by the Bruyere Research Institute to support health care providers and patients in reducing or stopping medications that may be harmful or no longer needed. Baytek was brought in to create key messages, a new identity, print materials and a responsive website.

Our ultimate goal was to achieve an abstract shape that had its grounding in something related to deprescribing (a pill). However, we didn’t want the final logo mark to be too literal, because the issue in hand can be a sensitive topic. Anything too obvious could have potential negative connotations. The final shape exudes a sense of calmness and regeneration, and leaves the audience with a positive feeling.

The deprescribing.org project was unique in the respect that it not only did it need to cater to doctors and physicians, but also to the patients themselves. This meant a very careful and deliberate balance was needed for the design of the website – using custom iconography and unique photography treatment, the result is a beautiful, user-friendly website for all ages.

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Turn Water To Gold – New Website Design

Turn Water To Gold - Web Design

Who: Turn Water To Gold invites you to accomplish an athletic feat no Ottawa teenager ever has done — to win the Junior Men and Women’s 8+ races at the Royal Canadian Henley Regatta in St. Catharines.

How: Turn Water To Gold is an initiative created by the Ottawa Rowing Club to get young rowers involved in the sport. Baytek was tasked with creating a beautiful yet simple one-page web design that would gravitate towards teens as well as their parents, and ensuring the Website design displayed well across all devices. The resulting design is a stunning standalone website design using the developed branding and messaging to create a unique experience for future rowers!

“Just finished our design with Seb, Jim, and Elina from the Baytek team and we couldn’t be happier.  We came to them with a very tight timeline and a fixed launch date. Throughout the entire process, there was always great, open communication and expertise on their end. The design elements were chosen with great care and customized to match our organization’s identity. We wouldn’t change a thing about our new site and would definitely return with confidence to the Baytek team for any future web development projects.”

Glenn Hay
Lead Coach, Ottawa Rowing Club

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CENX – New Website Design

cenx-blog

Who: CENX is a new-generation software company delivering Lifecycle Service Orchestration (LSO) solutions that automate the entire lifecycle of advanced data services in next-generation virtualized (NFV), and software-defined networks (SDN) infrastructures.

How: The brief for the new CENX website was quite simple – bring us up to date, and then put on us head and shoulders above the competition. While functionally sound, the previous CENX website was not representative of the technological leaps and bounds they had been making as a company. Baytek set about to put that right by introducing a beautiful responsive Website design that took advantage of all the latest HTML and CSS technologies. And by utilizing the WordPress platform, the team at CENX can now easily add new landing pages and content with the same design aesthetics as the rest of the site.

“We worked with Baytek to launch a refreshed, CMS-based website for CENX. Seb and the team were superbly responsive, professional, and organized throughout the entire project. They provided expert design advice to give the website a modern look & feel. Furthermore, they showed extreme flexibility, accommodating our change requests and timeline shifts. I felt I was in good hands from start to finish!”

Marie Fiala Timlin
Director of Marketing, CENX Inc.

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