Zestible – Live Website Launch

Zestible Team

The pilot phase is over and Zestible.ca is now live! Congratulations to Val and her team – we can’t wait to start ordering their delicious recipes and ingredient baskets. It was an extremely fun project to work on, and I think you can see that in the branding and the website design. Here’s what Val had to say about working with Baytek on the website portion of the project:

“We hired Baytek to develop a custom e-commerce site for our new food-tech startup. The Baytek team worked very closely with us, guiding us through every step of the design and development phases. They provided guidance, suggestions and advice when needed and always offered perspectives on user experience. We have been very pleased with the quality of their work. Our site, while extremely visually appealing and user-friendly, has specialized functions built into the backend which have increased the efficiency of our operations. I would recommend them to any company looking for custom web developers.”

Val Iannitti
Founder, Zestible

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Brady’s Pool and Spa – New Website Design

Brady's Pool and Spa - Website Design

Who: Founded in April of 1994, Brady’s Pool and Spa Care has been a growing business in the Bell’s Corners area for over two decades. Owner and operator Brady Bryson had his fair share of experience before opening his doors working, and after years in the pool industry, Brady decided to open up a store of his own in hopes that he could fill the need in the market for an experienced retail and service team.

How: In a competitive environment such as the hot tub and spa industry, it’s important to have a website design that stands out – that’s why Brady’s came to Baytek. Using our unique process, we created a beautifully responsive WordPress website design that gives Brady’s the upper edge on the competition. Check out the brand new design using the link below.

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Vortini – New Website Design

Vortini - Website Design

Who: Introducing Vortini – an exciting tool that increases profit through the automation of common sales management tasks and by providing insight into sales and marketing performance. Based in Ottawa, Vortini was originally built around a requirement to better understand sales performance in a very large enterprises.

How: Vortini approached Baytek to refresh their web presence and launch their flagship SaaS offering. The result is a beautiful, responsive website that helps position Vortini as a leader in the sales force optimization sphere. Utilizing modern design and development techniques, and taking advantage of the full screen, Vortini are now equipped with a best-in-class WordPress based website that will help further enhance their sales and reputation.

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Ashcroft Homes – New Website Design

Ashcroft Homes - Website Design

Who: Ashcroft Homes is recognized as one of Ottawa’s most innovative and accomplished builders. Since 1992, the company has built thousands of homes in and around the city; from master planned communities including Central Park at the Experimental Farm, to infill townhome neighbourhoods like Manhattan Square at Bell’s Corners, to cosmopolitan condominiums in desirable urban settings like Byward Market, The Glebe or Westboro.

How: Now on our third project with Ashcroft Homes (having previously launched Alavida Lifestyles and Envie Student last year), we wanted to take their corporate website design to the next level. Blessed with beautiful photography of their developments, and a new stylish brand, we were able to take a full screen approach to the design – hiding away the menu, and allowing ‘call to actions’ to navigate the user through the website. In the back end, we developed a custom community plug into allow Ashcroft to easily add new community pages as they are developed.

“I have worked with Baytek on a couple of projects and have another in the works. They are a great team to work with: professional, flexible, creative, helpful, and knowledgeable. Their websites and design always surpass our expectations and deliver a real wow-factor. And they are a pleasure to work with! The communities/housing plugin is GENIUS.”

Sarah West
Marketing Specialist, Ashcroft Homes

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NACC – New Rebrand and Website Design

National Airlines Council of Canada - Logo Design

Who: The National Airlines Council of Canada (NACC) is an association intended for all air carriers facing similar regulatory and policy issues. All passenger air carriers are eligible for NACC membership, provided that they hold the certifications and licenses required in our by-laws.

How: Baytek did a complete rebrand of their identity, print materials and bilingual website. The result was a clean, fresh new brand which clearly stated their status as the voice of Canada’s largest airlines. The logo mark for the NACC was created to represent a number of ideas – being a Canadian association, an association advocating for the airline industry, and connecting people across the globe. The Canadian part of the mark is represented by the maple leaf, which is a very common symbol associated with Canada. The airline part is symbolized through the darker part of the logo, and also the negative space in the leaf, creating a plane-like structure. The final part is the line in the leaf, representing connections, a path, a horizon line and a journey.

“It was our first foray into such a project and it quickly became apparent that we were in good hands.  Sebastien, Jim and team provided us with the practical guidance we needed and then let their creative juices go to work. I was particularly impressed with their ability to meet our launch deadline as we headed on the home stretch.  The result is a user-friendly, visually appealing and fantastic website.”

Marc-André O’Rourke
Executive Director, National Airlines Council of Canada

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Deprescribing.org – New Brand and Website Design

Deprescribing Logo

Deprescribing.org is a new initiative by the Bruyere Research Institute to support health care providers and patients in reducing or stopping medications that may be harmful or no longer needed. Baytek was brought in to create key messages, a new identity, print materials and a responsive website.

Our ultimate goal was to achieve an abstract shape that had its grounding in something related to deprescribing (a pill). However, we didn’t want the final logo mark to be too literal, because the issue in hand can be a sensitive topic. Anything too obvious could have potential negative connotations. The final shape exudes a sense of calmness and regeneration, and leaves the audience with a positive feeling.

The deprescribing.org project was unique in the respect that it not only did it need to cater to doctors and physicians, but also to the patients themselves. This meant a very careful and deliberate balance was needed for the design of the website – using custom iconography and unique photography treatment, the result is a beautiful, user-friendly website for all ages.

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Turn Water To Gold – New Website Design

Turn Water To Gold - Web Design

Who: Turn Water To Gold invites you to accomplish an athletic feat no Ottawa teenager ever has done — to win the Junior Men and Women’s 8+ races at the Royal Canadian Henley Regatta in St. Catharines.

How: Turn Water To Gold is an initiative created by the Ottawa Rowing Club to get young rowers involved in the sport. Baytek was tasked with creating a beautiful yet simple one-page web design that would gravitate towards teens as well as their parents, and ensuring the Website design displayed well across all devices. The resulting design is a stunning standalone website design using the developed branding and messaging to create a unique experience for future rowers!

“Just finished our design with Seb, Jim, and Elina from the Baytek team and we couldn’t be happier.  We came to them with a very tight timeline and a fixed launch date. Throughout the entire process, there was always great, open communication and expertise on their end. The design elements were chosen with great care and customized to match our organization’s identity. We wouldn’t change a thing about our new site and would definitely return with confidence to the Baytek team for any future web development projects.”

Glenn Hay
Lead Coach, Ottawa Rowing Club

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CENX – New Website Design

cenx-blog

Who: CENX is a new-generation software company delivering Lifecycle Service Orchestration (LSO) solutions that automate the entire lifecycle of advanced data services in next-generation virtualized (NFV), and software-defined networks (SDN) infrastructures.

How: The brief for the new CENX website was quite simple – bring us up to date, and then put on us head and shoulders above the competition. While functionally sound, the previous CENX website was not representative of the technological leaps and bounds they had been making as a company. Baytek set about to put that right by introducing a beautiful responsive Website design that took advantage of all the latest HTML and CSS technologies. And by utilizing the WordPress platform, the team at CENX can now easily add new landing pages and content with the same design aesthetics as the rest of the site.

“We worked with Baytek to launch a refreshed, CMS-based website for CENX. Seb and the team were superbly responsive, professional, and organized throughout the entire project. They provided expert design advice to give the website a modern look & feel. Furthermore, they showed extreme flexibility, accommodating our change requests and timeline shifts. I felt I was in good hands from start to finish!”

Marie Fiala Timlin
Director of Marketing, CENX Inc.

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Envie Student – New Website Design

envie-blog

Who: Envie raises the bar in Ottawa student accommodation. The Envie Brand is a lifestyle-focused rethink of purpose-built student condos. Envie is designed for you and the way you want to live.

How: Envie is designed for students – a generation that are on the cutting edge of technology. That meant with the Envie website design, we couldn’t rest on our laurels – we had to push the boundaries of design all the while keeping the brand and messaging front and centre. The homepage treats its users to a glorious cascading slideshow of all the sections of the website, enticing them to delve further into the website. With plenty of Call to Actions and fixed navigation, the user will never get lost on the website. Try it for yourself – click the link below.

“I have worked with Baytek on a couple of projects and have another in the works. They are a great team to work with: professional, flexible, creative, helpful, and knowledgeable. Their websites and design always surpass our expectations and deliver a real wow-factor. And they are a pleasure to work with!”

Sarah West
Marketing Specialist, Ashcroft Homes

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Up and Down Doors – New Brand and Website Design

Up and Down Doors - Logo

Who: Up & Down Doors is a locally-owned company, providing prompt and reliable quality service for all your garage door needs.

How: As a new business, Baytek was able to provide everything from branding, logo design, web design and marketing design. The formation of the unique logo mark was derived from combining the U and D of Up & Down, and the familiar lines of a garage door. Then by adding some perspective to the mark we have created an abstract mark that may seem complex but at the same time so simple. We avoided the usual cliches used by the competition, and created something unique that gives a solid, professional look to the business. It automactically speaks to high quality, modernity and attention to detail. By rounding the corners of the letters we also added a friendlier quality to the mark, to show of the personable approach of the business. K6 Media did an awesome job on the truck wrap, using a matte and gloss combination – I’m sure you’ll notice it as Mike drives it round Ottawa!

“I found having my website built by Baytek to be a very good experience. As someone who doesn’t know a lot about computers I was very happy with the amount of help they were able to give me, even with the small stuff. I also had all of it reviewed by my friend who is a high level programmer and he was very impressed by their work. I found everyone at Baytek to be friendly and ready to help and truly felt they wanted my business to succeed. Working with Baytek was a great experience that resulted in a great product. I would highly recommend them to any business.”

Mike Bemi
Owner, Up & Down Doors

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