Intrinsec – New Rebrand and Website Design

Intrinsec - Logo Design

Who: Intrinsec is the leading training provider for security-focused individuals, teams, and organizations alike in the United States and Canada. The educational services we provide—whether that’s training, content development or consultation—all share one purpose; to guide our customers through the ever-changing world of information security, and to equip them with the knowledge and skills necessary to foster professional growth. Founded in 2010, Intrinsec Security Inc. is headquartered in Ottawa, ON (CAN), with additional operations in Herndon, VA (USA).

How: Baytek took Intrinsec through our full branding and web process including key messaging, logo design and website design and development. Establishing first the tagline of ‘Secure your potential’, we based the branding around the idea of connected technologies and people, and how developing your skill-set in cyber-security can lead to greater opportunities for individuals and for companies themselves. Having completed the branding, we followed through on the website and various other applications such as the background videos and video bumpers. The website itself is a combination of a well-thought out marketing website, with an easy to navigate course selection process, complete with an e-commerce platform. The custom development also included a built-in timed quiz for students to test their mettle.

Intrinsec - Responsive Website Design

“Seb and his team did an amazing job of developing our new brand and website. I found Baytek to be highly professional and kept a complicated project on track by maintaining continuous contact and availability with our team. There is a very fine line between a nice looking website and a functional one; I believe Baytek hits the mark on both. I would recommend them to anyone who needs a well thought-out and well executed web presence.”

Graham Thompson
CEO

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Espial – New Website Design

Espial - Responsive Website Design

Who: Espial help video service providers achieve ‘Web-speed’ innovation with their flexible, open, cloud software leveraging RDK and HTML5 technologies. With customers spanning six continents, Espial is headquartered in Ottawa, Canada, has R&D centers in Seattle, Montreal, Silicon Valley, Cambridge, and Lisbon, and sales/support offices in N. America, Europe and Asia.

How: Espial create engaging and immersive video experiences for their clients, so it felt only natural to pursue a video driven website. Using the latest design and navigation techniques, Baytek was able to achieve a fast, dynamic website that takes the user on a journey of discovery – finding out where Espial came from, where they are, and where their future lies.

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ICOR Technology – New Website Design

ICOR Technology - Responsive Website Design

Who: Strongly customer-focused and solutions-oriented, ICOR Technology has earned the confidence of civilian law enforcement agencies worldwide. ICOR robots are used in more than 30 countries and have even become the national training standard in some police training programs.

How: As a company that sells their products to organizations across the globe, ICOR required a website that is a true testament to their brand and showcases the power and precision of their robots. It also meant we needed to develop a multi-lingual website so they could converse with many nationalities across their customer-base – the languages include English, French, Spanish and Arabic. In the end we developed a beautiful, responsive website design that is in tune with their target audiences. Check out the new website design or learn more about the project using the links below.

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Multiview – New Rebrand and Website Design

Multiview - Logo Design

Who: Founded in 1990, Multiview provides powerful, easy-to-use financial applications to firms across North America. Their flagship product, Multiview Financials, is simple enough for a single accountant, yet powerful enough for a large finance department in a global enterprise. Real-time information and reporting, in-product analytics and cloud-based options are just a few of the features that make Multiview Financials the most compelling product suite in the industry.

How: Baytek was hired to rebrand Multiview in early 2016, and we’re really excited to now be launching their new brand and website. Being such a large company with a huge user base across North America, we understood the responsibility of taking on such a rebrand. Using our trusted process of in-depth research and analysis, iterative logo design and development, and cutting edge website design, we couldn’t be happier with the results – and more importantly, so is the client. See the glowing review below.

Multiview - Responsive Website Design

Previous Website and Logo

Multiview - Old Website and Logo Design

“Deciding between the multitude of choices and options for your new corporate website can be a daunting task. Thankfully, we came across Baytek. Baytek made it easy. Baytek rebranded our logo and designed our new website. From the initial meetings we felt that they understood us, our business, and our objectives. Working with Baytek felt like an extension of our company instead of a dealing with an outside organization. Throughout the entire process, the team at Baytek was professional and creatively brilliant. The finished product was modern, polished, and stunningly beautiful. Look no further than Baytek for all of your branding and website design needs.”

Jamil El Ghazal
Manager, Technology Services

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PBC Group – New Rebrand and Website Design

PBC Group - Logo Design

Who: PBC Group started in 1956 when Peris Bouzanis began to construct housing for CMHC in Ottawa – swiftly branching out into virtually every sector of the construction industry. In 1985, Peris’s son Paul Bouzanis took over and refocused PBC Group to specialize in project development and construction management. He also developed investment and asset management divisions of the company, which are a product of PBC’s development experience over the last 30 years. PBC Group’s focus is now to service our institutional clients’ real estate investment needs.

How: Baytek rebuilt PBC’s brand from the ground up – including key messaging, logo design and website design. The colour scheme we chose is a classy, modern palette aimed at the target audiences. We used monochromatic colours for the primary scheme to help give the idea of style, subtlety and understated elegance. Using the three shades of the Cool Gray in the logo mark meant we could simulate a steely metal look, which gives the feeling of sturdy structures. The logo mark itself combines a number of ideas – the idea of structure, paths and bar charts, all combining to create a solid mark and a general feeling of what PBC Group are about. The website followed PBC’s sense of a personal touch, combining unique imagery and dynamic font styling to give the user an interesting yet informative experience.

PBC Group - Website Design

“We approached Baytek to help us redevelop our logo and website. Not knowing exactly what it was that we were looking for, we relied heavily on Sebastien and Jim to guide us, and we could not be more pleased with the results.

From the very beginning, they asked all the right questions – gaining a clear understanding of our company, our people and our audience – and from there, the entire process was seamless. At every stage of the project, they made themselves available to us, providing great insight and thoughtfully answering every question. The collaboration between our team and theirs has resulted in a logo and website that we are very proud of and the feedback we have received since has been overwhelmingly positive.

Overall, our experience with Baytek was excellent. Their team is professional, knowledgeable, and reliable, and we look forward to working with them in the many years to come.”

Paul Bouzanis
President & CEO

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Branding vs Logo Design

Branding vs Logo Design

OK, I’ll confess – this is not really a battle. More of an explanation. Being a company that offers branding services, we get a lot of questions about what branding is and how it differs from logo design. The fact is that logo design is part of branding – a large part of it, but still, just a part. A lot of design firms will offer logo design as a service, on par with web design, graphic design, print design and so on. There is nothing particularly wrong with that, but it’s not our philosophy. We feel in order to create a truly great logo that works for a company, you first need to establish the promise and the expectations that will reside in the target audiences. You can’t do that by jumping headfirst into logo design and offering up three designs for your client to pick from. That’s like fighting the competition with a blindfold on.

 

Round 1: Establish your ground

The first step in our branding process is to do a key messaging session with our clients. This helps establish (among other things) key target audiences, points of prides and proof of value statements. This means that when we start the design process we know who we are designing for, what we need to say about the company or organization, and how we’re going to say it. Obviously this doesn’t just inform the logo design, but all marketing materials from the website to print materials and beyond.

 

Round 2: Scope out the opponent

Once the key messaging is established, we use this and the completed client questionnaire to start the design research phase. We want to make sure we understand what the competition is doing, to see if trends are being established but more importantly to ensure we avoid going in a similar direction. There is also a period of more general design research, reviewing past and present design techniques and trends. While we want to create a design that goes beyond a ‘fad’, there is nothing wrong with being informed by what else is currently out there. Industry trends happen for a reason and it would be silly to be oblivious to them.

 

Round 3: A clean strike

Then, and only then, the logo design process begins. Starting on a sketch pad, we go through several iterations, attempting to combine a multitude of concepts and ideas into one simple shape. Something that you could look at for five seconds, then draw it in the next ten from memory. If it’s not that simple, it won’t be memorable. It needs to be memorable.

Once the general concept has been conceived, we move the design into the computer. This is usually done by recreating the drawn design using perfect geometric shapes such as circles and squares – we do this to help keep a sense of synergy, simplicity and symmetry. Now we have created the logo mark, the colour and font research begins. Both need to not only compliment the logo mark, but also speak to the target audiences. This is not something that is taken lightly. Thus begins a process of testing and deliberation.

Branding vs Logo Design - Colour Tests

 

Round 4: Eyes on the prize

The final step in the process is to create the branding vision. Taking everything we have learned so far, we can present the logo design in context. A context that makes sense for the company (we won’t be showing an example of a bus stop ad if you are B2B software company). While I don’t want to delve into all the details (it is our secret sauce after all), our clients receive a true vision piece that gives them the full picture of how we see their brand working across a multitude of mediums, now and into the future.

 

Round 5: KO

In conclusion, branding is the promise – the logo is the vehicle to help deliver that promise. Our philosophy dictates that you need to figure out the promise before a pencil is even picked up. And by the time the design is completed, the answer is so obvious, it has almost drawn itself. This is our process – these are the words we stand by, and what has made us and our clients successful.

 

Jim Hopkins
Creative Director, Baytek

Zestible – Live Website Launch

Zestible Team

The pilot phase is over and Zestible.ca is now live! Congratulations to Val and her team – we can’t wait to start ordering their delicious recipes and ingredient baskets. It was an extremely fun project to work on, and I think you can see that in the branding and the website design. Here’s what Val had to say about working with Baytek on the website portion of the project:

“We hired Baytek to develop a custom e-commerce site for our new food-tech startup. The Baytek team worked very closely with us, guiding us through every step of the design and development phases. They provided guidance, suggestions and advice when needed and always offered perspectives on user experience. We have been very pleased with the quality of their work. Our site, while extremely visually appealing and user-friendly, has specialized functions built into the backend which have increased the efficiency of our operations. I would recommend them to any company looking for custom web developers.”

Val Iannitti
Founder, Zestible

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Brady’s Pool and Spa – New Website Design

Brady's Pool and Spa - Website Design

Who: Founded in April of 1994, Brady’s Pool and Spa Care has been a growing business in the Bell’s Corners area for over two decades. Owner and operator Brady Bryson had his fair share of experience before opening his doors working, and after years in the pool industry, Brady decided to open up a store of his own in hopes that he could fill the need in the market for an experienced retail and service team.

How: In a competitive environment such as the hot tub and spa industry, it’s important to have a website design that stands out – that’s why Brady’s came to Baytek. Using our unique process, we created a beautifully responsive WordPress website design that gives Brady’s the upper edge on the competition. Check out the brand new design using the link below.

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Vortini – New Website Design

Vortini - Website Design

Who: Introducing Vortini – an exciting tool that increases profit through the automation of common sales management tasks and by providing insight into sales and marketing performance. Based in Ottawa, Vortini was originally built around a requirement to better understand sales performance in a very large enterprises.

How: Vortini approached Baytek to refresh their web presence and launch their flagship SaaS offering. The result is a beautiful, responsive website that helps position Vortini as a leader in the sales force optimization sphere. Utilizing modern design and development techniques, and taking advantage of the full screen, Vortini are now equipped with a best-in-class WordPress based website that will help further enhance their sales and reputation.

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Ashcroft Homes – New Website Design

Ashcroft Homes - Website Design

Who: Ashcroft Homes is recognized as one of Ottawa’s most innovative and accomplished builders. Since 1992, the company has built thousands of homes in and around the city; from master planned communities including Central Park at the Experimental Farm, to infill townhome neighbourhoods like Manhattan Square at Bell’s Corners, to cosmopolitan condominiums in desirable urban settings like Byward Market, The Glebe or Westboro.

How: Now on our third project with Ashcroft Homes (having previously launched Alavida Lifestyles and Envie Student last year), we wanted to take their corporate website design to the next level. Blessed with beautiful photography of their developments, and a new stylish brand, we were able to take a full screen approach to the design – hiding away the menu, and allowing ‘call to actions’ to navigate the user through the website. In the back end, we developed a custom community plug into allow Ashcroft to easily add new community pages as they are developed.

“I have worked with Baytek on a couple of projects and have another in the works. They are a great team to work with: professional, flexible, creative, helpful, and knowledgeable. Their websites and design always surpass our expectations and deliver a real wow-factor. And they are a pleasure to work with! The communities/housing plugin is GENIUS.”

Sarah West
Marketing Specialist, Ashcroft Homes

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